TV viewing trends in Latvia 2019/4_6_Kantar.pdf3.16cm 4.75cm 6.34cm 7.93cm 9.52cm 11.11cm 12.70cm...
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TV viewing trends in Latvia Jūrmala August 21, 2019
Transcript of TV viewing trends in Latvia 2019/4_6_Kantar.pdf3.16cm 4.75cm 6.34cm 7.93cm 9.52cm 11.11cm 12.70cm...
TV viewing trends in LatviaJūrmalaAugust 21, 2019
3.16cm
4.75cm
6.34cm
7.93cm
9.52cm
11.11cm
12.70cm
14.29cm
15.87cm
17.00cm
1.00cm 3.70cm 6.40cm 9.10cm 11.80cm 14.50cm 17.20cm 9.90cm 22.60cm 25.30cm 27.99cm 30.69cm 32.85cm30.16cm27.46cm24.76cm22.07cm19.37cm16.67cm13.98cm11.28cm8.59cm5.89cm3.19cm
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TV households in Latvia
2010 Q1 2011 2012 2013 2014 2015 2016 2017 2018 2019 1HY
99% 97% 97% 96% 95% 96% 94% 94% 93% 93%
3.16cm
4.75cm
6.34cm
7.93cm
9.52cm
11.11cm
12.70cm
14.29cm
15.87cm
17.00cm
1.00cm 3.70cm 6.40cm 9.10cm 11.80cm 14.50cm 17.20cm 9.90cm 22.60cm 25.30cm 27.99cm 30.69cm 32.85cm30.16cm27.46cm24.76cm22.07cm19.37cm16.67cm13.98cm11.28cm8.59cm5.89cm3.19cm
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Reception types
2016 2017 2018 2019 1HY
21% 19% 17% 14%
38% 37% 36% 37%
34% 39% 43% 45%
13% 11% 10% 8% Satellite
IPTV
Cable
Terrestrial
3.16cm
4.75cm
6.34cm
7.93cm
9.52cm
11.11cm
12.70cm
14.29cm
15.87cm
17.00cm
1.00cm 3.70cm 6.40cm 9.10cm 11.80cm 14.50cm 17.20cm 9.90cm 22.60cm 25.30cm 27.99cm 30.69cm 32.85cm30.16cm27.46cm24.76cm22.07cm19.37cm16.67cm13.98cm11.28cm8.59cm5.89cm3.19cm
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Reach 4+
2016 2017 2018 2019 1HY
70.167.2 66.8 68.0
90.0 88.3 87.8 89.6
97.1 96.5 96.5 96.6
Daily Reach
Weekly Reach
Monthly Reach
3.16cm
4.75cm
6.34cm
7.93cm
9.52cm
11.11cm
12.70cm
14.29cm
15.87cm
17.00cm
1.00cm 3.70cm 6.40cm 9.10cm 11.80cm 14.50cm 17.20cm 9.90cm 22.60cm 25.30cm 27.99cm 30.69cm 32.85cm30.16cm27.46cm24.76cm22.07cm19.37cm16.67cm13.98cm11.28cm8.59cm5.89cm3.19cm
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Measured channels by origin of content
Local Share 42,0%
2016 1HY 2019 1HY
Russian Share* 25,5%+RTR
Other Share 3,1%
+-
-
- +
+
Local Share 37,1%
Russian Share 27,2%+RTR
Other Share 3,4%
3.16cm
4.75cm
6.34cm
7.93cm
9.52cm
11.11cm
12.70cm
14.29cm
15.87cm
17.00cm
1.00cm 3.70cm 6.40cm 9.10cm 11.80cm 14.50cm 17.20cm 9.90cm 22.60cm 25.30cm 27.99cm 30.69cm 32.85cm30.16cm27.46cm24.76cm22.07cm19.37cm16.67cm13.98cm11.28cm8.59cm5.89cm3.19cm
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RTR Planeta Baltija – banned for three months in 2019, February 4 – May 4
Share in January 5,7%
Largest Share gains during ban:
+2,6 +0,9 +0,9
Other Viewing
Share in June 5,0%
+1,8
3.16cm
4.75cm
6.34cm
7.93cm
9.52cm
11.11cm
12.70cm
14.29cm
15.87cm
17.00cm
1.00cm 3.70cm 6.40cm 9.10cm 11.80cm 14.50cm 17.20cm 9.90cm 22.60cm 25.30cm 27.99cm 30.69cm 32.85cm30.16cm27.46cm24.76cm22.07cm19.37cm16.67cm13.98cm11.28cm8.59cm5.89cm3.19cm
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Share of viewing among Latvians and Other nationalities, 2019 1HY
0 5 10 15 20
TNT4 InternationalPjatnica International
Fox LifeSony Channel
CTC BaltijaBest4Sport TV
FOXKidzone TV
Discovery ChannelRe:TV
National Geographic ChannelTNT
Nickelodeon360TV
Kanāls 2Dom Kino
STV3+
REN TV BalticPBK
RīgaTV 24TV6
NTV Mir BalticLTV7LNTTV3
LTV1
0.20.30.30.30.40.40.50.60.60.70.70.70.91.41.51.71.82.02.22.82.8
3.84.14.5
11.814.8
15.7
Latvian
0 5 10 15 20
Best4Sport TVKanāls 2
360TVRe:TV
Kidzone TVFox Life
Sony ChannelSTV
National Geographic ChannelFOXTV6
RīgaTV 24Discovery Channel
CTC BaltijaTNT4 International
Pjatnica InternationalNickelodeon
LTV7TV3LNT
LTV1TNT
3+Dom Kino
REN TV BalticNTV Mir Baltic
PBK
0.030.10.10.10.10.10.10.30.40.40.50.50.50.60.70.80.91.21.31.41.6
2.83.1
4.64.8
10.314.8
Other nationality
3.16cm
4.75cm
6.34cm
7.93cm
9.52cm
11.11cm
12.70cm
14.29cm
15.87cm
17.00cm
1.00cm 3.70cm 6.40cm 9.10cm 11.80cm 14.50cm 17.20cm 9.90cm 22.60cm 25.30cm 27.99cm 30.69cm 32.85cm30.16cm27.46cm24.76cm22.07cm19.37cm16.67cm13.98cm11.28cm8.59cm5.89cm3.19cm
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Most viewed broadcasts among other nationalities in TOP channels, 2019 1HY
Channel Title Genre Rtg%Латвийское Время. Вечернее интервью Current affairs 10,0Гадалка Serials 9,1Латвийское Время Newscast, flashes 9,0Ланцет Serials 8,4Дебаты кандидатов в президенты Украины Political broadcasting 7,8Черныи пёс Movies 7,6Пустина Movies 7,0Пёс 2 Series 6,5Невский Series 4,6Пять минут тишины Series 4,5Перевал Дятлова. Конец истории General enrichment 4,0Обезьяна произошла от человека General enrichment 3,7Новогодний Задорнов Shows, variety, humour, satire 3,5Перевал Дятлова. Оживший свидетель General enrichment 3,3Другая Я Serials 3,1Улицы разбитых фонарей 16 Series 2,5Улицы разбитых фонарей 13 Series 2,2Ирония судьбы, или С лёгким паром! Movies 2,2Улицы разбитых фонарей 15 Series 1,8О чём говорят мужчины Movies 1,8Ёлки новые Movies 3,9Иван Царевич и Серый Волк Animation 3,3Captain America: The Winter Soldier Movies 3,2Valerian and the City of a Thousand Planets Movies 2,9Hunger Games Movies 2,9
3.16cm
4.75cm
6.34cm
7.93cm
9.52cm
11.11cm
12.70cm
14.29cm
15.87cm
17.00cm
1.00cm 3.70cm 6.40cm 9.10cm 11.80cm 14.50cm 17.20cm 9.90cm 22.60cm 25.30cm 27.99cm 30.69cm 32.85cm30.16cm27.46cm24.76cm22.07cm19.37cm16.67cm13.98cm11.28cm8.59cm5.89cm3.19cm
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Internet platforms viewing on TV screen
Megogo
TV Play
LMT viedtelevīzija
Netflix
Shortcut
Youtube
Oskars RumpetersMedia Account [email protected]
+371 67 096 300Kronvalda bulvaris 3-2Riga, LV-1010 Latviawww.kantar.lv
