TV MARKET SNAPSHOT 2017 Q3€¦ · tv market snapshot 2017 q4 . 2 ... 17 baby food/drink/formulas...
Transcript of TV MARKET SNAPSHOT 2017 Q3€¦ · tv market snapshot 2017 q4 . 2 ... 17 baby food/drink/formulas...
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Copyright © 2017 The Nielsen Company. Confidential and proprietary.
Nielsen Audience Measurement
TV MARKET SNAPSHOT 2017 Q4
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Average viewing time was 2 minutes lower compared to Q4 2016: TV viewing time remained the same in 18-49 age group, while the 50+ spent 1 minute less and kids 16 minutes less in front of the screens.
AVERAGE DAILY VIEWING TIME PER PERSON 2016 Q4 and 2017 Q4, Live+Playback, Total TV
298
200
234
403
296
184
234
402
0
50
100
150
200
250
300
350
400
450
TOTAL 4+ AGE: 4-17 AGE: 18-49 AGE: 50+
AT
V (
min
ute
)
2016 Q4
2017 Q4
© Nielsen Audience Measurement
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More than half of the average daily TV viewing time was spent on general entertainment channels in Q4 2017.
SHARE OF CHANNEL TYPES 2017 Q4, Total 4+, Live+Playback
51.3
11.7
2.6
6.0
7.7
5.6
3.8
2.6
5.0 3.7
General entertainment channels (27 ch.)
Movie channels (14 ch.)
Lifestyle channels (10 ch.)
Kid channels (11 ch.)
News channels (5 ch.)
Documentary channels (18 ch.)
Sports channels (10 ch.)
Music channels (5 ch.)
Other channels*
DVD/video/videogame
© Nielsen Audience Measurement
*foreign channels, other Hungarian channels, other TV-screen usage
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LIVE AND PLAYBACK TIME VIEWED PER DAY (ATV) 2017 Q4
TARGET LIVE MINUTE PLAYBACK MINUTE PLAYBACK %
TOTAL 4+ 293 3.6 1.2%
4-17 182 2.0 1.1%
18-49 231 3.4 1.5%
50+ 398 4.3 1.1%
Live: Viewing of TV broadcasts at the actual time of transmission Playback: Viewing of TV contents recorded and viewed within 7 days of the original broadcast time
Total individuals spent 1.2% of the total TV viewing time on time-shifted content.
© Nielsen Audience Measurement
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TV fictions, movies and entertaining programs were the most popular among TV viewers.
BROADCAST AND RECEPTION SHARE OF TYPOLOGY 2017 Q4; Total 4+; Consolidated data
24.6% 19.4%
31.1%
27.2%
10.3%
12.4%
4.6%
3.6%
6.0%
3.8%
2.2%
9.0%
3.2% 4.2%
9.0%
3.8%
8.8% 16.6%
0.2% 0.1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Broadcast share Reception share
Religion
Movies
Arts, science, culture
Information
News (political, economic)
Sport
Music
Non-musical entertainment
Non-musical fiction (series, TV-film, etc.)
Other (advertising, promo, etc.)
© Nielsen Audience Measurement
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BROADCAST SHARE BY TYPOLOGY 2017 Q4; Total 4+; Consolidated data
24.6%
31.1%
10.3%
4.6%
6.0%
2.2% 3.2%
9.0%
8.8%
0.2%
Broadcast share
Religion
Movies
Arts, science, culture
Information
News (political, economic)
Sport
Music
Non-musical entertainment
Non-musical fiction (series, TV-film, etc.)
Other (advertising, promo, etc.)
5.1%
1.3% 0.9%
1.6%
Movies – 8.8%
Other movies
Crime/investigation/horror
Romantic/adventure/western
Action, comedy, satire
12.8%
3.2%
8.3%
0.2%
Other – 24.6%
Insert, technical failure, other
Promo
Teleshopping
Commercial19.2%
2.0%
9.4%
0.5%
Non-musical fiction – 31.1%
Other fiction*
Animations
Soap opera
Series
4.8%
5.5%
Non-musical entertainment – 10.3%
Other entertainment*
Reality show
*Talk-show, cabaret, entertainment magazin, quiz-show, circus-show, entertainment for kids
*TV-film, theatre broadcasr, literature works’ performance, fiction for kids, other fiction
© Nielsen Audience Measurement
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RECEPTION SHARE BY TYPOLOGY 2017 Q4; Total 4+; Consolidated data
19.4%
27.2%
12.4%
3.6%
3.8%
9.0%
4.2%
3.8%
16.6%
0.1%
Reception share
Religion
Movies
Arts, science, culture
Information
News (political, economic)
Sport
Music
Non-musical entertainment
Non-musical fiction (series, TV-film, etc.)
Other (advertising, promo, etc.)
10.6%
2.6% 1.2% 2.2%
Movies – 16.6%
Other movies
Crime/investigation/horror
Romantic/adventure/western
Action, comedy, satire
13.0%
0.3%
5.8%
0.2%
Other – 19.4%
Insert, technical failure, other
Promo
Teleshopping
Commercial
17.3%
4.0%
5.4%
0.5%
Non-musical fiction – 27.2%
Other fiction*
Animations
Soap opera
Series
4.6%
7.8%
Non-musical entertainment – 12.4%
Other entertainment*
Reality show
*Talk-show, cabaret, entertainment magazin, quiz-show, circus-show, entertainment for kids
*TV-film, theatre broadcasr, literature works’ performance, fiction for kids, other fiction
© Nielsen Audience Measurement More than 20% of TV viewing time was spent on any types of series; comedies and action movies were the most popular films. Every 8th minute was devoted to commercials.
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AUDIENCE OF SPOTS 2016 Q4 and 2017 Q4; Total 4+; Consolidated
120
103 2016. IV. 2017. IV.
Average daily number of viewers reached by spots:
6 177
6 402 2016. IV. 2017. IV.
- 225 thousand viewers
Average daily spot-viewing time per person (minute):
Average daily number of spots viewed by an individual:
© Nielsen Közönségmérés
+ 17 db spots
thousand ind.
30 177
23 369 2016. IV. 2017. IV.
+ 6 808 spots Average daily number of broadcasted spots:
thousand ind.
34
31 2016. IV. 2017. IV. + 3 minutes
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FMCG TOP CLASSES BY GRP 2016 Q4 and 2017 Q4; Total 4+; Consolidated
GRP
CLASS 2016 Q4 2017 Q4
1 CHOCOLATE BAR 6 618 15 854
2 COFFEE 10 790 8 483
3 FACIAL CREAM 4 858 8 384
4 COMFIT 8 747 7 995
5 PERFUME, EAU-DE-COLOGNE 10 161 7 671
6 PUDDING, SWEET DAIRY PRODUCT 9 246 7 003
7 PERFUME FOR MEN 1 506 6 925
8 TOOTHPASTE 4 131 6 796
9 WASHING POWDER/LIQUID 4 623 6 181
10 SHAMPOO 6 863 4 937
11 YOGURT/KEFIR 3 984 4 852
12 COLD CUTS 3 134 4 788
13 TEA 4 413 4 479
14 DISHWASHING LIQUID 3 921 4 338
15 BITTERS 3 260 4 125
16 BEER 2 027 3 761
17 BABY FOOD/DRINK/FORMULAS 633 3 711
18 CARBONATED DRINKS 4 865 3 707
19 CHEWING GUM 3 315 3 524
20 FRUIT JUICE 4 083 3 498
© Nielsen Audience Measurement
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NOTES: Period: 2016 Q4 and 2017 Q4 (1/October – 31/December) Daypart: total day (02-26h) Target groups: 2016: Total Individuals (Universe: 8 829 979 Cases: 2 563), 4-17 (Universe: 1 235 592 Cases: 346), 18-49 (Universe: 4 001 728 Cases: 1 167), 50+ (Universe: 3 592 659 Cases: 1 049) 2017: Total Individuals (Universe: 8 729 160 Cases: 2 512), 4-17 (Universe: 1 212 735 Cases: 332), 18-49 (Universe: 3 929 827 Cases: 1 143), 50+ (Universe: 3 586 598 Cases: 1 037) AVERAGE DAILY VIEWING TIME PER PERSON Period: 2016 Q4 and 2017 Q4 (1/October – 31/December) Channel: Total TV Variable: Live + Playback ATV (minute) LIVE AND PLAYBACK TIME VIEWED Period: 2017 Q4 (1/October – 31/December) Channel : Total TV Variable : Live + Playback ATV (minute), Playback % SHARE OF THEMATIC CHANNEL NETWORKS Period: 2017 Q4 (1/October – 31/December) Channel groups: Lifestyle: Chili TV, Digi Life, Fishing&Hunting, Fit HD, LifeTv, Spektrum Home, TLC, Travel Channel, TV Paprika, Viasat Explorer; General entertainment: C8, Comedy Central, Comedy Central Family, Cool, Duna TV, Duna World, Fem3, FixTV, Galaxy, Humor+, Izaura TV, M3, PAX TV, Prime, RTL Gold, RTL Klub, RTL+, RTL II, RTL Spike, Sony Max, Sorozat+, Story4, Story5, Super TV2, TV2, Viasat3, Viasat6; Movie: AMC, AXN, DIGI Film, Film+, Filmbox, Film Café, Film Mánia, FOX, HBO, HBO2, HBO3, Mozi+, Paramount, Sony Movie Channel; Children: Boomerang, Cartoon Network, Disney Channel, Disney Junior, Kiwi TV, JimJam, M2, Megamax, Minimax, Nickelodeon, Nick JR; News: ATV, EchoTV, Euronews (Hungarian), Hír TV, M1; Documentary: Animal Planet, CBS Reality, D1, Da Vinci Learning, DIGI Animal World, DIGI World, Discovery Channel, Discovery Science, DoQ, History, ID, M5, National Geographic, Nat Geo Wild, OzoneTv, Spektrum, Viasat History, Viasat Nature; Sport: DIGI Sport 1, DIGI Sport 2, Eurosport, Eurosport2, Extreme Sport, M4 Sport, Spíler TV, Sport1, Sport2, Sport M; Music: H!t Music Channel, MTV Hungary, Music Channel, Muzsika TV, Sláger TV; Other: foreign channels, other Hungarian channels, other TV-screen usage Variable : SHR% (Live +Playback data based on Live+Playback Total TV) BROADCAST AND RECEPTION SHARE OF TYPOLOGY Period : 2017 Q4 (1/October – 31/December) Channels: all channels in Nielsen Audience Measurement program database in the given period - ATV, AXN, Cartoon Network, Chili TV, Comedy Central, Comedy Central Family, Cool, Discovery Channel, Disney Channel, Duna TV, Duna World, Fem3, Film+, FOX, Galaxy, History, Humor+, ID, Izaura TV, Kiwi TV, M1, M2, M3, M4 Sport, M5, Mozi+, MTV Hungary, Muzsika TV, National Geographic, Nickelodeon, Nick JR, Paramount, Prime, RTL Gold, RTL+, RTL II, RTL Klub, RTL Spike, Sony Max, Sony Movie Channel, Sorozat+, Spíler TV, Sport1, Sport2, Story4, Story5, Super TV2, Travel Channel, TLC, TV2, Viasat3, Viasat6, Zenebutik Main items of ’Non musical entertainment’ typology: 1. Game; 2. Quiz show; 3. Entertainment magazine; 4. Talk-show; 5. Cabaret, satire; 6. Circus, show; 7. Reality show Variable : EST%, Consolidated RST% FMCG TOP CLASSES & AUDIENCE OF SPOTS Period : 2016 Q4 and 2017 Q4 (1/October – 31/December) Channel : all channels in Nielsen Audience Measurement spot database in the given period Product: TV-spots categorized in the following sectors by Nielsen Audience Measurement: baby care, food, drinks and beverages, household products, beauty care Variable : Consolidated GRP
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Contact:
Nielsen Audience Measurement
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Phone: 461-7050, Fax: 461-7051 e-mail: [email protected]
About Nielsen Audience Measurement
Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience
measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the
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system. The independence, professional reliability and credibility of our audience measurement system have
been confirmed by various independent audits.
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