TV Advertising Yearly Industry Report 2014
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TV Industry Report January – December 2013 – 2014
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Transcript of TV Advertising Yearly Industry Report 2014
TV Industry ReportJanuary – December
2013 – 2014
TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’14 to Dec’14. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2013. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots.
DATA SOURCE: MEDIA BANK
BASE: Spot TVC’s
IMPORTANT: All the ranking are on the basis of minutes, which does not reflect the
ranking on the basis of ad spend.
For query on DATA, please contact Mr. Chander Kant from Media Bank at:
If you have any other questions, please contact PAS at:
About the Report
TRENDS2014 vs 2013
2014 vs. 2013Total Minutes of Advertising
TREND ANALYSIS
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
2013
2014
3,101,882 3,577,235
2013 2014
QUARTER WISE PERFORMANCE% of Total Minutes of Advertising
2014 vs. 2013TREND ANALYSIS
22%
26%24%
27%
22%
28%
25% 25%
0%
5%
10%
15%
20%
25%
30%
Q1 Q2 Q3 Q4
2014
2013
ADVERTISERS’ REPORT
TOP 10 CATEGORIES% Minutes of Total Advertising
20%
16%
13% 12%
5% 4% 4%3% 3%
1%
18%17% 17%
11%9%
5%4%
6% 6%
2%3%
21%2014 2013
TOP 15 PLAYERS% Minutes of Total Advertising
17%
7%6%
4% 4%
3% 3% 3%
2% 2% 2% 1% 1% 1% 1%
11%
7%
3% 3%3%
2%
5%
2%2%
1%
2%1% 1%
2% 2%
2014 2013
TOP 15 BRANDS% Minutes of Total Advertising
2%
2% 2% 2% 2%2% 1% 1%
1% 1% 1% 1% 1%
1%1%
1%
2%
2%
2%
1%
3%
1%
1%
1%
1%
1%
1%
2%
2%1%
2014 2013
CHANNELS’REPORT
Top 15 Channels of 2013 -2014Across All Genre - % Share of Advt. Minutes
4%
3% 3% 3% 3%3% 3% 3% 3% 3%
3% 3%
3%3%
2%
2%2%
3%
4%
2%
4%
3%3%
3%
2%2%
3%
3%3%
4%
2014 2013
Top 15 News Channels% Share of Advt. Minutes
8% 8%8% 8% 8%
7%7%
6%6% 6% 6%
4%
4%
3%
2%
5%
1%
9%
7%7%
4%
7%
6%6%
2%
4%
9%
3%
3%
4%
2014 2013
Top 15 Entertainment Channels% Share of Advt. Minutes
8% 8% 8%8%
8%
7%
6%
5%4%
4% 4%4%
3%3%
3%
8%
9%
6%
8%
5%
5%5%
6%
5%
8%
2%
5%
3%3%
2%
2014 2013
Top Music Channels% Share of Advt. Minutes
51%
31%
11%
5%
1% 1% 0% 0% 0%
41%
11%
17%15%
5%
0%
7%
2% 1%
8XM JALWA KASHISH OXYGENE PLAY Indus Musik THE MUSIK AAG MTVPAKISTAN
2014 2013
Top 15 Other Channels% Share of Advt. Minutes
13%
10% 10%
9%9% 9%
8%7%
6%
5% 5%4%
4%
0%0%
8% 8%
10%
6% 6% 5% 5%6%
11%
4%4%
10%
2%
5%
4%
2014 2013
Top 15 Regional Channels% Share of Advt. Minutes
19%
11%10%
9%8%
7%6% 6%
6% 5% 5%
3%3%
0% 0%
14%
12%
10%
8% 9%
6% 5%
3%
6% 6%
5%5% 5%
2% 2%
2014 2013
Top 15 Prime Time Channels – Across All Genre% Share of Advt. Minutes
4%4%
4%3%
3%
3%3%
3% 3% 3% 3% 2% 2% 2%2%
2%3% 3%
3%
4%
3%
3% 3%3% 3%
3%3%
3%
3%
2%
2014 2013
Genre Split in 2013 & 2014% Share of Advt. Minutes
NEWS, 44%
ENT, 41%
MUSIC, 6%
MOVIES, 3%
SPORTS, 2%
KIDS, 2%
RELIGIOUS, 1% FOOD, 1%
HEALTH, 1%
Time Band Split 2013 & 2014% Share of Advt. Minutes
Late
Night (00:00 -
05:59), 11%
Morning
Time (06:00 -
11:59), 16%
After
Noon (12:00 -
16:59), 25%Evening
Time (17:00 -
18:59), 11%
Prime Time
(19:00 - 22:59), 30%
Late Prime Time
(23:00 - 23:59), 6%
THE END
For query on DATA, please contact:
For other queries, please contact PAS at:
Mr. Chander [email protected]
0300-2690840
