BTEC Creative Media Production – Advert Analysis Name:: Ben Everitt

Name of

Product

Visual / Text Music / Sound FX Audience Meaning / Message

Honda the

cog (wieden

+

kenedy)(2003)

Parts of the ca moving the the

domino effect, which results in

a the final product (car)

“Text was, Honda the power of

dreams”

The song is rappers delight by

sugar hill gang.

Mecahincal noises that the car

makes, windows and car keys.

Car woners,

Honda fans,

potentioal new

buyers. For

familys .

Aimed at a

middle classed

wealth. Looks

like a business

car.

Lots have gone into

this car, its reliable, its

going to work . They

want you to buy it. (it

will work)

Sony Bravia –

Balls (fallon

wilrdwide)(2005)

You see bouncy balls,

bouncing down a street of san

fransicsco. The text said

“colour” and also “like no

other”

Hearbeat by zose gonzalez Tv owners

middle to upper

class wealth.

Tech

enthusiasts.

The colour you will

get on this tv will be

the best, it will look

like real life. The

color, the resoloution.

Everything will all

look good.

T – mobile –

dance

(Saatchi &

Saatchi)

Flimed in Liverpool street in

London. 11 in the morning.

350 dancers. There were

hidden cameras around the

station. Was on tv 48 hours

after it was filmed, this is so

that the people involved

would see they were there so

they can share with friends.

The eight music tracks used in

the Dance spot were “Shout”

(Lulu, 1964), “The Only Way is

Up” (Yazz, 1988), “Dontcha”

(Pussycat Dolls, 2007), “Blue

Danube Waltz” (Johann

Strauss, 1867), “Get Down on

It” (Kool & The Gang, 1981),

“Since You’ve Been Gone”

(Rainbow, 1979), “My Boy

Lollipop” (Millie Small, 1964),

and “Do You Love Me?”

(Contours, 1962).

Diagetic sounds again.

Clapping

There is no

audience,

(phone users)

advertising a

netork)

Life is for sharing.

Getting things to

people quickly.