TV 2.0: Socialised & Participatory TV Online

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A presentation given at a LAMP 'State of Play' Seminar - given on 25 March 2009.TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web?* Overview of all categories of existing online video services & business models* The challenges of broadcasting and delivering ondemand* Social Media TV, is TV becoming always-on, participatory and shared?* tvInnovations across broadband TV and IPTV* New advertising models and latest video web 2.0 mashups* Is IPTV a valid platform for video producers?* The evolving role of public service broadcaster and online video distribution* ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer* How online video will become more personalized* Is audience contributed online content sustainable at scale?* What does the future hold?

Transcript of TV 2.0: Socialised & Participatory TV Online

  • LAMP STATE OF PLAY SEMINAR TV 2.0: Innovation in online video This session TV 2.0 Introduction - Gary Hayes (Director LAMP ex Senior Development Producer BBC New Media) State of TV over IP Industry - Dr. William Cooper (informitv.com) ABC Innovation - Chris Winter (Head of New Services, ABC Innovation) ABC TV Multi-platform - Arul Baskaran (Executive Producer ABC TV Multiplatform) Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • LAMP STATE OF PLAY SEMINAR TV 2.0: Innovation in online video INTRODUCTION TV 2.0 Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • LAMP STATE OF PLAY SEMINAR TV 2.0: Innovation in online video Thinking beyond the pipes and devices - what Intro does TV really stand for? Interactive Quiz (hands up) What is TV? The device or screen? The distribution channel? The form, types of programmes? What is that form? Popularist, often live, linear video or something far more social & interactive? Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • LAMP STATE OF PLAY SEMINAR TV 2.0: Innovation in online video KEY DISTINCTIONS AROUND INNOVATIVE ONLINE VIDEO Intro Three categories? Socialised TV - creating One-to-many broadcast conversation around broadcast 1 Reversioned TV 2 Socialised TV Many-to-many & 2 way 3 Participatory TV shared video content. Democratized, disintermediated, de-attached Measurability New Monetization models - value add & innovative services around the video content e.g.: personalization Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • LAMP STATE OF PLAY SEMINAR Watching linear video usedTV be social - to 2.0: Innovation in online video does online community tools bring back the good ole Intro days? ? from this to this de-socialized ? Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • LAMP STATE OF PLAY SEMINAR TV 2.0: Innovation in online video Intro We have always wanted Sharing Enablement to share - and where theres a will.... Medium How shared? 1 Cinema Home Movies 8mm film cameras 2 TV incl cable, sat VHS video cameras 3 DVD DV and computer software 4 On Demand Broadband Web DV, web & stills camera Uploads The broadband web has meant for the first time in media history the community has the means of distribution. Items 1-3 are about scarcity of distribution Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • LAMP STATE OF PLAY SEMINAR TV 2.0: Innovation in online video Of course none of this is new - 50 years ago Intro sharing and connectedness Tribalization was already invented! Marshall McLuhan: the global village Broadcast Date: May 18, 1960 Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • Something I knocked up 3 years ago LAMP STATE OF PLAY SEMINAR - where we can watch linear TV 2.0: Innovation in-online video video content is it all really converging on the iphone :) ! Intro Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
  • LAMP STATE OF PLAY SEMINAR Retina TV 2.0: Innovation in online video Direct Where is new video? some of the many services and tools/devices we can now watch TV 3D ??? on Google UStream Earth Virtual Worlds Outdoor Mogulus CurrentTV Consoles SlingBox Vimeo iTunes iPlayers Handheld BlipTV Qik Games Amazon YouTube JustinTV PDAs IPTV Hulu Cable Joost TiVo iPod Vid MP4s TV Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.