tulip lamkraft pvt.ltd

ASummer Internship Programme Report

On

RETAILER SATISFACTION OF

TULIP LAMKRAFT PVT.LTD.

SUBMITTED IN PARTIAL FULFILLMENT OF THE

REQUIREMENT OF THE AWARD FOR THE DEGREE OF

MASTER OF BUSINESS ASMINISTRATION

IN

Gujarat Technological University

Submitted by:

KIRAN N. PATEL

127520592031

[Batch: 2012-14]

MBA SEMESTER III

June - July 2013

Submitted to:

Gujarat Technological University Department

DEPARTMENT OF BUSINESS MANEGEMENT,

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SANKALCHAND PATEL COLLEGE OF ENGINEERING, VISNAGAR.

Student’s Declaration

I KIRAN N. PATEL, hereby declare that the report for Summer Internship

project entitled “ RETAILER SATISFACTION” is a result of my own work

and my indebtedness to other work publications, references, if any, have been

duly acknowledged.

Place: Visnagar KIRAN N. PATEL

Date:

2

PREFACE

The Market Requirements are changing like anything that if one is Having SufficientTheoretical Knowledge about the Company can succeed in the Field of Management.

Considering Above Requirement as Being Student of M.B.A. we have to undergo a PracticalTraining for the Period of 42 Days. We are required to take Training in M.B.A. have SpecialSubject of Advance Marketing Should go Through Survey on a Product.

In Industrial Training I have selected the “TULIP LAMKRAFT PVT.LTD” During theTraining I obtain Mach Knowledge, Information and Data to Study the Above NamedManagement Area. The Main is to expose our Self with the Near Business World Without itthe Student Remain Incomplete as far as the Understanding of Practical Mechanism Concern.

KIRAN. N. PATEL

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ACKNOWLEDGEMENT

Practical Training is one of the Most Important Requirement in M.B.A Through thisAcknowledgement, I Express our Sincerer Gratitude Towards all those People Helped in thePreparation of this Project, Which been a Learning Experience.

As a Part of Practical Research, I Visited TULIP LAMKRAFT PVT.LTD. and Completed myMarketing Research. My Research Period was Very Pleasant and Interesting due to wholeHearted Co-operating of Management.

First of All I would like to Express Many Thanks to our Honorable Head of Department Mr.BHAVESH PETEL Principle of “DEPARTMENT OF BUSINESS MANEGEMENT” forgiving me an Opportunity to look at the Practical Side of the Business and for providing meInitial Guidelines to Prepare the Project Report.

Now, I Thank to Mr. Bhanubhai Who has supported me to Make Project Easily.Now, I Thank to Prof Chirag Rathod for Guiding my Project.

I thank to our Librarian Teacher for providing me Variable Book for Valuable Information.I am Also Thankful to All Retailers who helped me by their Co-operation.

KIRAN. N. PATEL

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EXECUTIVE SUMMARY

Tulip Laminate is placed at Kalol which has Major Concentration on Making LaminateSheet.

The Objective of the Project is to know Retailer Satisfaction about Tulip Company’s Product.My Target was Randomly Selected Retailers of Mehsana, Gandhinagar, Patan, Palanpur,banaskatha District. My Sample Size is 100 and I have Used Questionnaires as a ResearchInstrument.The Subject of the Project Work given me is a Study of “RETAILER SATISFACTION” ofTulip Laminate. It was Unique Experience for me to Survey in a Market. I have tried my Bestto represent this Report.

Most of the Retailer was Respondent. And Really Retailer was a Mutual Co-operative. Mostof Retailer was satisfied. All Retailers said that Tulip Laminate Company’s Service was good.

Retailer was Says that as Compare to Other Company’s Product Demand of Tulip LaminateCompany’s was higher.

This Executive Summary is Highlight of the Whole Project to get the Whole Project Reportto Get More Detail, Please go Through the Report.

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SR NO.

PARTICULAR PAGE NO.

STUDENT’S DECLARATION I PREFACE II ACKNOWLEDGEMENT III EXECUTIVE SUMMARY IV

1 COMPANY PROFILE 11.1 History & Development 21.2 Unit at Glance 21.3 Row Material 41.4 Production Capacity 51.5 Problem Aries for use 51.6 Product Information 6

1.6.1 Tulip Laminate (1.0 MM) 61.6.2 Tulip Laminate door skin 10

2 RESEARCH METHODOLOGY 122.1 Research Objective 132.2 Research Design 132.3 Sample Area & Size 142.4 Methods Used 142.5 Assumptions 142.6 Duration 142.7 Limitation of the Study 14

3 ANALYSIS OF DATA 15

4 FINDINGS 31

5 SUGGESTION 33

6 CONCLUSION 35

7 BIBLIOGRAPHY 37

8 ANNEXURE 39

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1.1 HISTORY & DEVELOPMENT Tulip Laminates Established at that Time Intense Competition wasin the Market. Company has been Successful since 2003. There were Some Difficulties inEarlier Year. Now is going on nicely.

Tulip Laminates the Largest Laminates Sheet Manufacture andDistributor in Business Sector has always been striving hard all Development. Enrichmentand Empower of Rural India. Tulip Laminates was Registered on 2002 at that Time this wasSmall Industry. Initially Tulip Lamkraft Pvt.Ltd. set up its Plants of Kalol in Gujarat.

1.2 UNIT AT A GLANCE

NAME OF THE COMPANY

Tulip Lamkraft Pvt. Ltd.

ADDRESS OF THE COMPANY

Block no. 646 & 648/2, B/s. Choksi Tubes co. Vill : Moti Bhoyan, Khatraj-Kalol Road, Tal : Kalol, Dist. Gandhinagar – 382721, Gujarat (India).

RAGISTERED OFFICE

Munshi’s Vando, Nr. S.T. Stand Char Rasta, Jagnnathiji Road, Ahemadabad – 380022. Gujarat (India)

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CHARMAN OF THE COMPANY

Mr. NILESH THAKKAR

TULIP STAFF

• Mr. Bhanubhai Patel – Factory Manager• Mr. M.A. Bhatt – Head of Department• Mr. Mahendrabhai Modi – Senior Manager• Mr. Jitendrebhai Modi – Personnel Manager• Mr. Maheshbhai Patel – Shift Incharge• Mr. Jayntibhai Patel – Accountant• Mr. Arvindbhai Patel – Dispatch Manager

COMPANY SECRETERY:

• The Company Secretary is a Shri Paresh Sheth.

BANKERS :

• SBI• Bank of India• Bank of Baroda• Dena Bank

CORPORATE MISSION Continuously Innovate to Remain Partners in Human Progress by AmassingScience and Technology in the Laminates Domain.

CORPORATE VISION

Be a Globally Preferred Business Associate with Responsible Concern forEcology Society and Shareholders Values.

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1.3 ROW MATERIALS

CRAFT PAPERPurchase From - Belapur, Bhadra Chalan, Saurastra, Anand, Padmji.Per Kg - 15 Rs. To 50 Rs.1 Role – 300 Kg To 500 Kg

DESIGN PAPERRate of Design – 1 Kg – 40Rs. To 500 RsSelf Printing in Machine.

MELAMINE

This is Main Raw Material for Design in Sheet of Laminate ORMED HIDEF

This is Useful for Sticking of Sheets.

PHENOL & ETHANOL

Brought From Baroda in G.S.F.C.

1.4 PRODUCTION CAPACITY

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PRODUCTION CAPACITY : 2000 Sheet Per Day. 2000 Sheet. 25 Working Days.

50000 Sheet Per Month.

1.5 PROBLEME ARIES FOR USE

1. Do not use chemicals for cleaning.2. Avoid direct sun light / continuous light. These cause to color fading3. Extra care required in vertical pasting of laminate sheet as these is possibility of

bubbles due to lack of uniform pressure.4. Cracking at corner and around cats may be caused by improper condition. Avoid can

these to prevent cracking at corners.

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1.6 – PRODUCT INFORMATION

1.6.1 – TULIP LAMINATE (1.0 MM)

TULIP LAMINATE (G L)

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TULIP LAMINATE (S F)

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TULIP LAMINATE FINISH (TEXCHAR)

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TULIP LAMINATE FOILE

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1.6.2 - TULIP LAMINATE DOOR SKIN (WITHOUT FOILE)

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TULIP LAMINATE DOOR (WITH FOILE)

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RESEACH METHODOLOGY

2.1 Research Objectives The Main Objectives of our Research are as Follows:

To find out the Retailer Satisfaction Level of Tulip Laminate Product. To Study about Retailer Satisfaction by Services, Quality of Product, Price of

Product, Credit Provide by Tulip Laminate. To know about the Competitive Position of Tulip Laminate. To know Awareness of Company Product. To know Delivery time of goods order Received.

2.2 Research Design

A) Primary Data Collection Method: Primary Data was collected through Survey Method. The Questionnaire was used as an Instrument for the Survey Method. Structured Questionnaire. Types of Questionnaire.

♦ Open Ended.♦ Close Ended.

B) Secondary Data Collection Method:

Reference Book. Internet. Magazines.

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2.3 Sample Area & Size

I have Select 13 Different Area of Gujarat State as my Sample Area and Those area are:

1 Mehsana 132 Visnagar 243 Unjha 54 Vadnagar 45 Kheralu 26 Kalol 57 Vijapur 78 Kadi 69 Siddhpur 810 Himatnagar 311 Patan 1212 Deesa 813 Gozariya 3

2.4 Method Used Sampling Method Non Probability Convenience Method

2.5 Assumptions The Sample Area is Assumes to Represent Whole Universe of Tulip Laminate

Product in Gujarat. Data Collected are Assumed to Represent Interviewer or any other me Diaries.

2.6 Duration The Time Duration of the Project is Six Weeks

2.7 Limitation of the Study Reluctance on the Part of the Respondents to Provide Exact Details. Lack of Sufficient Fund to Cover the Whole Universe as Sample. Limited Coverage Area for Survey, it was Restricted to three City and one Village. Time Constraint as Stipulated by University Norms and by Project Guide.

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Q-1 From how many Year you are in this Business?

Year Respondent1-5 Years 435-10 Years 3310-15 Years 2415-20 Years 0More than 20 Years 0Total 100

Interpretation : This Question Provide the Information about the Long Period’s Relationship ofthe Retailer with Company. This Question also gives Idea about Experience ofRetailer in Particular Business. The Experience Retailer can give more AccurateAnswer than Less Experience Retailer. Here we can see in the Chart than 24 Retailers have more than 10 YearsExperience. And 33 Retailers have more than 5 Years Experience. So the Companyshould Provide more Benefit to those Retailer who have Maintained LongRelationship with the Company.

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Q-2 which Brand of Tulip Laminate do you Sell?

Brand RespondentTulip (1.0 mm) 94Tulip Brio (0.8 mm) 73Tulip Door 35Total 100

Interpretation :

Form the above Graph and Data we can Say that 94 Retailers have SellingTulip (1.0 mm) Sheet and 73 Selling Tulip Brio (0.8 mm) Brand. But 35 Retailers SellingTulip Door Brand. So Company can improve the Selling this Brand Product.

Q-3 Does Market Representative (M.R) Visited Regularly?

Scale RespondentYes 86No 14Total 100

Interpretation :

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As Per the above table out of 100 Respondent 86 Retailers told that MRVisits Regularly as per their Fixed Time and 14 Retailers told that MR does not VisitRegularly they Comes at their Suitable Time.

Q-4 how often does Market Representative Visit your Shop?

Scale RespondentEvery day 0Weekly 55Monthly 30Irregular 15Total 100

Interpretation :

The above Analysis Data Show that 55 Retail Shop is MR Visit Weekly and 15Retail Shop MR Visit Irregular. So that Region Retailer Shop Visit Regular so thatInformation of Market Easily Reach to Company.

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Q-5 Does Current Dealer Provide you any Cash Discount ?


Interpretation :

Tulip Laminate Provide the Cash Discount to 91 Retailers and along with thatonly 9 of Retailer can’t get Cash Discount Because of their Law Sales.

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Q-6 How frequently you are Paying your Payment to avail the Cash Discount?

Scale RespondentEvery day 07Weekly 53Monthly 20Irregular 20Total 100

Interpretation :

A Company gives Different Policy for Different Retailer. 7 Retailers arethose have to Pay Money Every day for Getting Cash Discount and 43 have to pay withinWeekly for Benefit of Discount. 20 Who have a High Sales they can pay within Monthly ofTime Period.

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Q-7 Does Company Provides Compensation to you for Displaying its Products?


Interpretation :

The Idea of this Question is to find out the Compensation Provide byCompany for Displaying its Product. It Motivated the Retailer for Displaying the Product. In the above Chart 96 Retailers Said that Company Doesn’t Provides anyCompensation for Displaying its Product.

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Q-8 Are you Satisfied with the Credit Period Given by the Company?

Scale RespondentHighly satisfy 18Satisfy 42Neutral 11Dissatisfy 29Highly dissatisfy 0Total 100

Interpretation :

From the Response of this Question the Company can know about how manyRetailers Satisfied by Credit Provide to them or Company has to Improve in it or not. In the above chart 72 Retailers Satisfied with Credit Provide to them. But 28Retailer do not Satisfied with the Credit Provide to them. In Visnagar area Company giveShort Time Credit Facility. Credit Facility is Important for Increasing the Sales of theCompany.So Most of the Satisfied Retailers are in Kalol, Tharad, Pattan, etc.

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Q-9 Do you get Goods in Time to Time?


Interpretation :

This Question Gives Ides about Punctuation of Sales Person for Delivery ofGoods. If Retailer gets Delivery in Time then we have to Invest Less Amount of Money in theStock, In the Above Chart 96 Retailers said that they will get Delivery in Time toTime. So that all the Retailer Satisfied with the Delivery Period. If the Retailers get deliver in Time to Time they can Easily Push the Productsin the Market.

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Q-10 within how many Time you Receive Goods of Ordered by you?

Scale RespondentOne day 79Two day 8One week 9Three week 4Total 100

Interpretation :

From the Above Table 79 Retailers say that Receive Goods of Ordered byone Day but Some Time the Stock of not Available than the One Week Time Take byCompany.

Q-11 If you are not Keeping Stock of Tulip Laminate Product than Please give the . Reason for that?

Scale RespondentLees Demand 4Poor Service 0Number of Design 30High Price 22Quality 0Shade Different of Sheet 44Total 100

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Interpretation :

The Purpose of this Question is to find out the Reason for not Stocking theProducts of the Company. In the Above Chart 22 Retailers Said that the High Price of the Sheet and30 Retailers Said that the Number of Design in the Sheet so that the High Money is Block inthis Product. In the Above Chart 44 Retailers Said that the Shade Different of Sheet. SoCompany can Solve this Problem when Production Process.

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Q-12 Do you Think that Company Need More Advertisement in Order to Increase their . Sales of product?


Interpretation :

This Question Give Idea about Company Need More Advertise or not forIncrease their Sales and Company with Other Products. In the Answer of this Question 89 Retailers Said that Company Need MoreAdvertisement of its Product for Increase their Sales of Product and 11 Retailers Said that noNeed to Advertise its Product. According to Some Retailers Company has to Gives Posters and Stickerto then as a Medium of Advertisement Which motivate them to push the Product in theMarket.

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Q-13 What do you do when Customer Asks for Tulip Laminate Product and it is Out of . Stock?

Scale RespondentSell Another Brand 20Bring Stock Immediately 69Tell the Customer Come to Later 11Recommend Other Store 0Total 100

Interpretation :

This Question Gives Answer What will Retailer do When Customer Ask forTulip Laminate Product and it is Out of Stock. In Above Chart 20 Retailers Said that they sell another Brand of Productbecause they Show Only Profit they Never Want Customer Purchase. 69 Retailers Said thatthey Bring Stock Immediately. And it Retailer are Near the Dealer Shore. If Company has Good Relationship with the Retailer it wills Beneficial for theCompany.

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Q-14 Which Improvement you are Looking for Tulip Laminate?

Scale RespondentCredit Term 28Fast Delivery 39Cash Discount 21No Specific Improvement 12Total 100

Interpretation :

At Last When I Ask the Question of Improvement Out of 100 Retailers 28Retailers are Interested in Credit Terms. 39 Retailers Required Quick Delivery of OrderedGood and Also 21 Retailers are wanted to Increase Cash Discount.

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Q- 15 Are you Satisfied with Following Factor ?

Factor Highly Satisfied

Satisfied Natural Dissatisfied Highly Dissatisfied

Total WeightAverage

Margin 33 42 22 3 0 405 4.05Price of Product

4 27 32 37 0 409 4.09

Demand 41 27 17 11 4 423 4.23After Sale Service

47 32 19 2 0 430 4.3

Discount 21 34 37 8 0 392 3.92Quality 47 34 19 0 0 428 4.28

Interpretation :

In Above Chart 75 Retailers Satisfied Margin of the Company Gives. 37Retailers Say that the Demand of Tulip Laminate is High then Other Competitive Company.79 Retailers said that the Sales Service is Very Good as Camper to Other Company. 81Retailers said that the Quality of Laminate Sheet is good.

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4.1FINDINFS

In Research Time I am finding that Laminate is India largest Selling in Laminate in

with Two Brand (TULIP & TULIP BRIO).

Tulip Laminate Provide the Cash Discount to 91 Retailers. And Along With that only

9 Retailers can’t get Cash Discount Because of their Law Sales.

7 Retailers are those have to Pay Money Every Day for Getting Cash Discount and 43

Retailers have to pay within Weekly for Benefit of Discount. 20 Retailers who have a

High Sales they can pay Within Monthly of Time Period.

96 Retailers said that Company doesn’t provide any Compensation for Displaying its

Product.

Credit Provide Retailer are in Kalol, Tharad, Pattan, etc.

79 Retailers say that Receive Goods of Ordered by one Day but Some Time the Stock

of not Available than the One Week Time Take by Company.

44 Retailers Said that the Shade Different of Sheet. So Company can Solve this

Problem when Production Process.

89 Retailers Said that Company Need More Advertisement of its Product for Increase

their Sales of Product.

21 Retailers are wanted to Increase Cash Discount.

75 Retailers Satisfied Margin of the Company Gives. 79 Retailers Said that the Sales

Service is Very Good as Camper to Other Company. And 37 Retailer Said that Price

of Product is high.

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4.2 SUGGESTIONS

Company Should Provide All Retailers to Cash Discount so that they can Purchase

Maximum Product of Tulip Laminate.

Company should provide one or Two Months Credit Period to All Retailers for

Getting Cash Discount.

As Per My Opinion Company Should Advertise their Product and Increase their Sales.

Companies can Maintain Shade Different in Production Process.

As Per Finding Company Deceasing the Cost of Product so that the Price of Laminate

Sheet is decreased.

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CONCLUSTION

After in depth survey, analysis and study a conclusion can be make that most of the retailerare enough satisfied with the company.Tulip Laminate can be said as the most reverential and one of the best managed companies ofIndia. The overall system should have perfect co-ordination and co-operation among all to acustomer. Tulip Laminate has proved that it has well established and robust network system. In order toachieve higher growth rates per capita consumption and penetration level have to beincreased. This requires use of promotional schemes that are the most essential in todaymarket. Though this could not guarantee brand loyalty by the consumer but at least thecustomers will try the product and generate sales for the company.

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BOOKS :

1. Philip Kotler, “Marketing Management”, 11th Edition Pearson Education AsiaPublication.

2. Cooper & Schindler, “Business Research Methodology”, 6th Edition, Tata McGraw HillPublication.

Website Search :

• www.Tulip laminate.com • www.google.com

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QUESTIONNARE

Dear – Sir/Madam

I am a Student of Manish Institute of Business Management; Visnagar for AcademicPurpose a Research is to be made on Topic of RETAILER SATISFACTION TOWARDSTULIP LAMIANTE. I would like to Ask Few Questions. I would be Grateful if you Sparefew Moment and Co-operate with me.

Q-1 from how many Year you are in this Business?

( ) 1-5 Years ( ) 5-10 Years ( ) 10-15 Years ( ) 15-20 Years ( ) More then 20 Years

Q-2 which Brand of Tulip laminate do you Sell?

( ) Tulip (1.0 mm) ( ) Tulip Brio (0.8 mm) ( ) Tulip Door

Q-3 Does Market Representative (M.R) Visited Regularly?

( ) Yes ( ) No

Q-4 how often does Market Representative Visit Your Shop?

( ) Everyday ( ) Weekly ( ) Monthly ( ) Irregular

Q-5 Does Current Dealer Provide you any Cash Discount?

( ) Yes ( ) No

Q-6 How frequently you are Paying your Payment to avail the Cash Discount?

( ) Everyday ( ) Weekly ( ) Monthly ( ) Irregular

Q-7 Does Company Provides Compensation to you for Displaying its Product?

( ) Yes ( ) No

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Q-8 Are you Satisfied with the Credit Period Given by the Company?

( ) Highly satisfy ( ) Satisfy ( ) Neutral ( ) Dissatisfy ( ) Highly Dissatisfy

Q-9 Do you get Goods in Time to Time?

( ) Yes ( ) No

Q-10 within how many Time you Receive Goods of Ordered by you?

( ) One day ( ) Two day ( ) Three week ( ) One week

Q-11 If you are not Keeping Stock of Tulip Laminate Product than Please give the .

Reason for that?

( ) Less Demand ( ) Poor Service ( ) Number of Design ( ) High Price ( ) Quality ( ) Shade Different of Sheet

Q-12 Do you Think that Company Need more Advertisement in order to Increase their. Sales of Product?

( ) Yes ( ) No

Q-13 What do you do when Customer Ask for Tulip Laminate Product and it is Out of. Stock ?

( ) Sell Another Brand ( ) Bring Stock Immediately ( ) Tell the Customer Come to Later ( ) Recommend Other Store

Q-14 Which Improvement you are Looking for Tulip Laminate ?

( ) Credit Term ( ) Fast Delivery ( ) Cash Discount ( ) No Specific Improvement

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Q- 15 Are you Satisfied with Following Factor ?

HighlySatisfied

Satisfied Neutral Dissatisfied HighlyDissatisfied

MarginPrice ofProductDemandAfter SaleServiceDiscountQuality

Q-16 Any Suggestions from your Side to Company?

Q-17 Personal Details :

Name of Store:

Name of the Retailer:

Address:

City:

Phone No:

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tulip lamkraft pvt.ltd

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