Ttyfu v7-angelpadorg

The RTFM of Usability

@uxrick@angelpadorg

Sep/28/10

Cast

Eng

Product UX

User

Thanks to Braden Kowitz for smiley graphics

http://www.flickr.com/photos/victoriapeckham/164175205

http://www.all-tribes.com/eng/catalog/rtfm-vol2-girls-mastic-p-51.html




Read The Fantastic(?) Manual

How do I get CNN in MS-Office?

Go away. RTFM!



Unfortunately real people don’t RTFM 1. F != “Fantastic” 2. Easier to bug the local techie 3. Better things to do

http://www.flickr.com/photos/juandesant/2320949867/



Unfortunately real people don’t RTFM 1. F != “Fantastic” 2. Easier to bug the local techie 3. Better things to do

http://www.flickr.com/photos/juandesant/2320949867/

Usability

time!



TTYFU co-creation credit: Dave McClure Pic: http://www.flickr.com/photos/victoriapeckham/164175205

How do we make our product usable?




TTYFU co-creation credit: Dave McClure Pic: http://www.flickr.com/photos/victoriapeckham/164175205

Talk To Your Fantastic(?) Users

Go away!

TTYFU!

How do we make our product usable?




http://www.sensible.com/rocketsurgery/index.html

TTYFU = “Usability” + Field studies + Surveys + Metrics ++Greatstarting point

http://www.sensible.com/rocketsurgery/index.html

Unfortunately real startups don’t TTYFU

1. Lack of time 2. Lack of money 3. Too shy 4. “Launch and see” syndrome

http://www.flickr.com/photos/dunkv/97119622/lightbox/



Unfortunately real startups don’t TTYFU

1. Lack of time 2. Lack of money 3. Too shy 4. “Launch and see” syndrome

What is the

“Hello World”

of TTYFU?




TTYFU W/O TTYFU**Talk To Your F... Users Without Talking To Your F... Users

%^&*!! WTF?

Eng

Product

bash% man ttyfuw\/ottyfu

Simulate a target user! - Simple & quick - Catch issues early

Not a substitute for TTYFUbut a useful compliment ...

Structured UX Review

Simple Process 1. Choose a Target User 2. Identify their goal 3. Step through UI to achieve goal (& note problems)At each step ask: “What would they do next?”

User: My Mum (Mom) Goal:

I want to donate some money to my son’s sponsored bike ride

Example

Step 1

Step 1

Not personalized

Very wordy

Buried call to action

Step 2

Step 2 Again, easy to

miss call to action

Distracting animationsDistracting navigation

Very wordy

Step 3

Exercise for you!

Step 4

Exercise for you!

Iterative “small-n” user studies - Involve entire team - Again, start early - Cover entire lifecycle

Triangulate findings with metrics

Bonus points: TTYFU

hi!hi!

Startup UX Bombs - “New Users”

How to provide users with a “challenging” first experience in 5 easy steps!

%^&*!! WTF?

Forget about how users get to your landing page

Startup UX Bombs - “New Users” #1

No clear call-to-action on every step of the new user flow


Provide a long, drawn-out signup form



Post-signup, dump users on the Account page


e.g. Don’t tell user its out of stock until they checkout

Don’t do QA of all end cases in your conversion flow


Its not just startups who make these mistakes

See http://bit.ly/bccatS

Recap TTYFU!

No money? No time? Too shy? - Start with a structured UX review- Choose target user and goal- Step through flow systematically- You will learn loads (promise!)- Then TTYFU

GO FORTH & TTYFU!Rick [email protected]@uxrick

Ttyfu v7-angelpadorg

Technology

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