Dr. Inderpal Bhandari

IBM Global Chief Data Officer

TTTThe CDO Blueprint: Enabling the he CDO Blueprint: Enabling the he CDO Blueprint: Enabling the he CDO Blueprint: Enabling the CCCCognitive ognitive ognitive ognitive EEEEnterprisenterprisenterprisenterpriseCognition-enabled CDO Strategy Discussion Chief Data Officer Perspective April 2017

Transformation starts with the Data Strategy Transformation starts with the Data Strategy Transformation starts with the Data Strategy Transformation starts with the Data Strategy

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People

Technology

Value Proposition: DataValue Proposition: DataValue Proposition: DataValue Proposition: Data----driven enablement of IBM (and its driven enablement of IBM (and its driven enablement of IBM (and its driven enablement of IBM (and its

customers) to become a cognitive business capable of deriving and customers) to become a cognitive business capable of deriving and customers) to become a cognitive business capable of deriving and customers) to become a cognitive business capable of deriving and

acting rapidly on cognitive insights from massive, structured and acting rapidly on cognitive insights from massive, structured and acting rapidly on cognitive insights from massive, structured and acting rapidly on cognitive insights from massive, structured and

unstructured, internal and external datasets. unstructured, internal and external datasets. unstructured, internal and external datasets. unstructured, internal and external datasets.

1.1.1.1. Consolidate critical enterprise data and make it available asConsolidate critical enterprise data and make it available asConsolidate critical enterprise data and make it available asConsolidate critical enterprise data and make it available as----aaaa----

service.service.service.service.

2.2.2.2. Enable dataEnable dataEnable dataEnable data----driven cognitiondriven cognitiondriven cognitiondriven cognition----asasasas----aaaa----service for the enterprise. service for the enterprise. service for the enterprise. service for the enterprise.

3.3.3.3. Transform IBM into a cognitive enterprise.Transform IBM into a cognitive enterprise.Transform IBM into a cognitive enterprise.Transform IBM into a cognitive enterprise.

4.4.4.4. Share the journey. Every enterprise will need to develop a data Share the journey. Every enterprise will need to develop a data Share the journey. Every enterprise will need to develop a data Share the journey. Every enterprise will need to develop a data

strategy to become a cognitive business.strategy to become a cognitive business.strategy to become a cognitive business.strategy to become a cognitive business.

Technology

Cognitive systems have four main attributes

They are able to learn their

behavior through EDUCATIONEDUCATIONEDUCATIONEDUCATION

They support forms of

EXPRESSION EXPRESSION EXPRESSION EXPRESSION more natural for

human interaction

Their primary value is their

EXPERTISEEXPERTISEEXPERTISEEXPERTISE

And their reasoning approach

continues to EVOLVEEVOLVEEVOLVEEVOLVE as they

experience new information, new

scenarios, and new responses

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And they do so at ENORMOUS

scale.4

� Intuitive conversational interface

� Holistic view of customer, both internal and external

� Self-service capabilities to inform and enable decision-makers

� Directly usable by subject matter experts to derive insights

� All enabled through cognitive interaction

Data-as-a-ServiceCognition-based Q&A, enable business users All components for

a CDO to render

their enterprise cognitive:

Organizational considerations,

technology, and business processes

� Reduced time and effort

� Proactive monitoring and alerts

� Continuous learning from data and user feedback

� Build and improve repeatable/productized service offerings

� All enabled through cognitive interaction

User experience journey

CDO experience journey

Transformation From a siloed, largely relational, technical and cultural environment to a cloud-based,

cognitive environment, capable of deriving and acting rapidly on cognitive insights from massive structured and

unstructured, internal and external data.

Outcomes: • Elimination of siloed data – view of data across the enterprise• Reduced support costs and improved consistency and quality of data,

access control and ability to monitor/report usage• Faster access times

• Standardized KPIs• Improved service levels and uptime for business systems• Increased adoption of cognitive methods• Reduce set up time and cost of cognitive projects

CDO Cognitive Journey Map

Trust-as-a-ServicePrivacy by design, in addition to enabling regulatory compliance

Risk InsightsAnticipate and act on supply chain risk, deliver risk mitigation insights

Cognitive Procurement Trusted buying advisor, deep supplier insight, dynamic pricing info

Automate Warehouse Migration Automatic learning and generation of ingestion and integration rules

Cognitive Enterprise Blueprint

Cognitive Enterprise Processes

Cognition-as-a-ServiceWatson Services and APIs

Client 360Increase seller productivity and increase revenue generation through Cognitive sales recommendation

Digital Business Insights Expert assistance with individual selection for marketing and sales

Data Acquisition: Content BuyerCognitive content reviewer on overlap, scope, ”best” provider(s)

Data Curation: Cognitive MetadataCognitive data catalog management, automatic creation/ linkage of business to technical terms

Proactive Client Management Early warning of delivery risk, and proactive opportunities for contract growth

Master Data ProcessesInformation GovernanceTechnology Development

Data Integration: Entity RecognitionSingle engine to assign common identifying code to entities.

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Organizational

Considerations

Business

ProcessesTechnology

Cognitive Enterprise Blueprint Cognitive Enterprise Blueprint Cognitive Enterprise Blueprint Cognitive Enterprise Blueprint • Data strategy catalysts

• Transform and reinvest

• Recruit, retrain, and retain talent

• Business Unit leadership

• Engage top technical talent: Data Scientists, Data

Engineers, Dev Ops, Deep Learning specialists

• Governance and monetization expertise

• Policy and risk

• Essential communities

• Addressing culture change

• CDO Processes: Technology

development, information

governance, client and product

master data processes

• Cognitive Enterprise: Supply Chain,

Procurement, Finance, HR, etc

• Cognitive applications trained

using industry specific data

and leading industry

expertise

• Cognition / AI Services with

ability to contextualize across

all data

• Trust-as-a-service: your data,

your insights

• Cloud services - open by

design; GPUs, fast

interconnect to accelerate AI

training

• Hybrid integration and

deployment choice

• Enterprise cloud container

support

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