Trushar Barot
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Transcript of Trushar Barot
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@Trushar
Apps Editor, BBC World Service/Global News
International Newsroom Summit
Smart new ways to reach your audience: chat apps
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WhatsApp growth rate
Chart: BusinessInsider.com
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April May September
BBC News on chat apps timeline 2014
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Indian elections pilot
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Emoji enables your
audience to tell you
how they feel about
a story, not just
what they think
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Breaking news
cartoon alert
☚
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What we’ve learned so far….
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The chat app push alert is the
most potent content delivery
system in history
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Chat apps enable you
to be more intimate with
your audience
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Chat apps content that works well:
#GoFigure
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Chat apps content that works well
https://www.youtube.com/watch?v=eByFJr9IfQQ&list=UUQAd5hAnjJ3H6WtoaHASKfQ
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Chat apps and UGC