The New Normal From Success To Significance

Dean Newlund & Charlie Tombazian

We’re In A Vortex of Great Change

Opportunity Moves Us Forward

Struggle Wakes Us Up

And Without Embracing Opportunities, People,

Companies & Nations Decline

Economic Wake Up

Environmental Wake Up

Production Wake Up

Societal Wake Up

Global Wake Up

Leadership Wake Up

Moral Wake Up

“100 people will turn 60 years old every 13 minutes for the next 14 years!

When the cold front of demographics meets the warm front of unrealized dreams, the result will be a thunderstorm of purpose the likes of which the world has never seen.

Social Networking Explosion driven by young people’s desire for fame.

College graduates entering the workforce:

Seeking something larger than themselves that can’t be outsourced overseas/off-shored.

Opportunities Move Us forward

And in Some Ways, We Are Moving Forward…

Economic Opportunities

Environmental Opportunities

Production Opportunities

Societal Opportunities

Global Opportunity

What About Leadership Opportunities?

If we use old tools and techniquesto dig ourselves out of thisturbulence, who’s to say we don’tend up right back where westarted?

Lifecycle of Industries, Organizations, Products and People

Birth

Growth

Maturity

Decline

Death

New LifeCycle

Time

Profit

People Are Searching for A New Model

They Are Searching For Meaning

Search for new recipe is evident if we step back and look around: Popular books, blogs, TV, and movies

– Peak: How Companies Get Their Mojo From Maslow by Chip Conley– Wired To Care: How Companies Succeed Through Widespread Empathy, Dev

Patniak– From Success to Significance, Lloyd Reeb– The Triple Bottom Line, A.W. Savitz and K. Weber– Delivering Happiness: A Path to Profits, Passion, and Purpose, Tony Hseih,

CEO, Zappos– The Way I Work, Blake Mycoskie, CEO, Tom’s Shoes– The Why of Work: How Great Leaders Build Abundant Organizations, Dave

and Wendy Ulrich– Oprah Winfrey Soul Series: Podcasts and Radio shows– Popular TV shows– Modern Family to Super Family to Reality Family– Car rating system– addition of carbon footprint rating transforms industry – iLinc– Green Meter helps customers calculate environmental and cost

savings impact of holding web-conference vs. physical meeting– Blogs? See Next Slide

www.TriplePundit.com (people, profit, planet)Headlines from September 7, 2010

• Two Fast and Easy Ways to Spot a Greenwasher |Leslie Back • IKEA Now Selling Used Furniture Online in Sweden | Leon Kaye • Jump-Starting Fast Start Finance for Climate Change |Bill DiBenedetto• Burger King Drops Greasy Palm Oil Supplier | RP Siegel • MasterCard and Angkor Wat

Hotel Join Forces to Train Local Cambodian Women | Leon Kaye • Ready For Zero Launches Assault on Credit Card Debt | Ryan Mickle• A Future in Composting: Waste Management Buys Ohio Recycling Firm |

Leon Kaye • What Happens When Micro Scale Manufacturing and GPS Meet Up? |

Paul Smith • Women of Plastic and Paper: A Debate Over Environmental Benefits Vs. Was

te | Leon Kaye

Meaning comes in many forms . . . . .

MeaningSignificance

PurposePassion

ImportanceLegacy Contribution

Calling

Difference

Significance

PurposePassion

Importance

LegacyContribution

Calling

DifferenceService

A Calling

Service

Difference Making

Reverence

Legacy

Significance

Compassion

Contribution

Achievement

The Journey to Significance

People Profits Planet

People

To find and express individual purpose and thereby drive meaning

into the workplace.

Profits

To build a sustainable economic engine that provides a sustainable

return on investment.

Planet

To create healthy communities, leave a legacy and enhance our Earth

People Profits Planet

SIGNIFICANCE

T r i p l e B o tt o m L i n e S c o r e c a r d

SIGNIFICANCE

Symbiosis of Profit, People, PlanetMetaphors in Nature: Mutualistic Symbiosis

Our Process Infuses Meaning1. Identity: What are we known for? What do we want to be

known for?2. Purpose: Where are we going to increase our Significance?3. Relationships: How do we work together? 4. Engagement: What challenges interest employees?5. Environment: How do we create a more meaningful work

environment?6. Resilience: How do we learn and grow from change?7. Happiness: How do we bring civility and delight into our

organization?

Source: The Why of Work, Dave and Wendy Ulrich, 2010

Competence vs. CommitmentEmployees who are competent but not committed will not perform to their full potential. Commitment comes from building an employee value proposition that engages employees to use their discretionary energy to pursue organization goals.

Commitment and engagement grow when we work in a company with a meaningful vision, have opportunities to learn and grow, do work that has an impact, receive fair pay for work performed, work with people we like working with, and enjoy flexibility in the terms and conditions of our work.

Source: The Why of Work, Dave and Wendy Ulrich, 2010

The Path To Significance

1. Know yourself and others2. Create a compelling triple bottom line mission3. Engage others in executing a more meaningful

Triple Bottom Line strategic plan and way of operating

4. Ensure effective Execution through alignment of strategy with structure, culture, and management practices

5. Lead as a servant and motivate people intrinsically6. Build competency in Leading Change

ROI of Significance and Meaningful Work

1. Higher employee commitment, better health, improved productivity and retention

2. A leadership brand and management system that builds investor confidence

3. Increased customer commitment (customer commitment correlates highly to employee commitment)

4. Improved community reputation and impact on the planet through stronger social responsibility

Source: The Why of Work, Dave and Wendy Ulrich, 2010

A Matter of Perspective?

SIGNIFICANCE