Trip Digital Inc. 2018 Business Overview

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Transcript of Trip Digital Inc. 2018 Business Overview

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Updated: 10.24.2017© 2017 Trip Digital Inc.

CONFIDENTIAL & PROPRIETARY INFORMATION

We develop artists and entrepreneurs by providing a platform of shared resources and knowledge that enable independent creatives to build their

own ecosystems within a larger universe of co-collaborators.

We also help partners and clients tell stories through music and film in order to create culturally relevant, commercial grade content.

INTRODUCTION

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WILL JOURNEY JACKSONPRODUCTION

DAVID R. IANNONE JR.MARKETING

CHARLES J. JUGANS IIIFINANCING

KEITH TISDALLFILM

+20 years DJ / Radio Personality, Music / Production / Founder

+20 years DJ, +10 years Commercial Brand / Mobile Tech / Development

+19 years Film & Television Production / Development / Finance

+15 years Commercial (SAG)Acting / Retail / Fundraising

Updated: 10.24.2017© 2017 Trip Digital Inc.

CONFIDENTIAL & PROPRIETARY INFORMATIONPARTNERS

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Updated: 10.24.2017© 2017 Trip Digital Inc.

CONFIDENTIAL & PROPRIETARY INFORMATIONPRODUCTS

We believe that the medium is the message, and that a storyline is a sum of messages. Every post, picture, video, and appearance is an

opportunity to communicate a piece of a script from a story.

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5CONFIDENTIAL AND PROPRIETARY INFORMATION

#SXSW13Journey & Dave Meet in Austin

Public Enemy Rock & Roll Hall of Fame Induction (Mentors)

#MassivelyEpic Radio on

RAPstation.com

#ArtistEngageMusic BuildingCBGB Festival

Launch NYC Keith Shocklee Terror Dome 2

#SXSW14#ArtistLounge JBL / Artists

#GRAMMYWDC#GuruReview

Pitch

#ArtistTransform#MassivelyEpicAbsolut Vodka#MassivelyEpic

Independent Artist Tour NYC

#PlaycadeDisney, Peavey

Dubspot, Spectrum City

2015 Composers Now Festival /

Universe of Mend

#NAMM15Peavey Keith

Shocklee S.C.R.D.Artist Launch

STORYLINE

King Shaw

Kris Payne

Nick Hews

Dev

Musiic Galloway

Mind Labs(Lester

Mendoza)

2013 2014 2015 2016 2017

Mame

Scrogans

Khzzari

Young MG

King Myers

Luis Aguilera

Christina Milian

Shay Gray

Nicole Benjamin

Flourish $Prosper

Dash Radio / Native Rhymes

Updated: 10.24.2017© 2017 Trip Digital Inc.

CONFIDENTIAL & PROPRIETARY INFORMATION

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1. 34.2 Million Latino Americans spend $720m on streaming, $4.8bn on live music and $6.1bn on movie theater tickets.

2. 52 Million millennials not yet subscribing to digital streaming services represent a $6bn opportunity.

3. 50 Million prosumers interested in or considered an enthusiast of music, spend $6.4bn a year as “Super Fans.”

4. 82 Million 13-24 YOs interested in Hip Hop, represent $1tn in spending power.

HISPANIC

CONSUMER

PROSUMER

HIP HOP

FILMMUSIC

STORYLINES

TECHNOLOGY

!

MARKET OPPORTUNITY Updated: 10.24.2017© 2017 Trip Digital Inc.

CONFIDENTIAL & PROPRIETARY INFORMATION

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4.6M 4.5M1.5M 9.1K

100K+9 Million

GROSS FAN AUDIENCE

INTERESTSAUDIENCE

ARTISTS / AUDIENCE Updated: 10.24.2017© 2017 Trip Digital Inc.

CONFIDENTIAL & PROPRIETARY INFORMATION

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Updated: 10.24.2017© 2017 Trip Digital Inc.

CONFIDENTIAL & PROPRIETARY INFORMATIONPROCESS

Development, Production, Packaging and Promotion are the pillars of the process that we have developed in order to create storylines that

emerge as engaging products - Content as a Product (CaaP).

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Paid Placement

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PRODUCTION (AUDIO)

• Composition / Lyrics• Pre-production demo• Studio production / arrangement• Orchestration / vocal recording• Mixdown / Variations• Master• Sound Recording

PRODUCTION (VIDEO)

• Concept / storyboard• Timeline / Budget• Casting / location procurement• Wardrobe / Makeup• Editing / Post-production• Graphics / animation

PACKAGING

• Album Art / hero visual• Artist Logo / lock-up• Distribution packaging• Audio/Video files ID Tags• Correct label and meta data / information• Credits, key words• Submission for distribution / release

STEP 1 STEP 2A STEP 2B STEP 3

PackagingDistribution

PRODUCTION

ProductionEngineering

PERFORMANCE

FeedbackAnalysis

ResearchPlanning

PACKAGING PROMOTION

MicroInfluence

DevelopmentPartnerships

STEP 4

PROMOTION

• Electronic Press Kit• Press release • Campaigns (social/email)• 5-10 content pieces for FB, TT, IG, TY, Blogs• Paid advertising budget• Trip Digital Radio feat.• PR push to blogs

DEVELOPMENT

• Research• Target audience• Insights• Storyline development• Rights / License / Royalties• Contract / agreement

DesignComposition

PROCESS Updated: 10.24.2017© 2017 Trip Digital Inc.

CONFIDENTIAL & PROPRIETARY INFORMATION

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Single story, full package global release to major streaming and download outlets with explicit, radio, instrumental tracks, and sometimes acapellas and remixes. Designed to give producers, DJs and remixers what they need.

Multi-story body of work that ladders up to a larger overall storyline, full package global release to major streaming and download outlets with exclusive content.

Mixtapes and multi-artist releases that feature previously released material, within or across genres, styles or themes.

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Provide artists with relevant writing exercises on remixes created by our producers of current songs in order to recruit new fans.

REMIXES MAXI SINGLES EP/ALBUMS COMPILATIONS

PRODUCTS > MUSIC Updated: 10.24.2017© 2017 Trip Digital Inc.

CONFIDENTIAL & PROPRIETARY INFORMATION

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PRODUCTS > RADIO Updated: 10.24.2017© 2017 Trip Digital Inc.

CONFIDENTIAL & PROPRIETARY INFORMATION

Provide artists with a platform to share their perspective outside of their art. Topics vary and reflect each curator’s background and personality.

2017: +20 episodes from 3 artists, to expand to +15 artists in 2018.

Behind the Sound, Art, and Expression with top emerging artists.

2017: 30 Episodes yield 333 subscribers and over 1m views. Re-broadcast Wed. on Dash reaching 85,000 active weekly listeners.

TRIP DIGITAL RADIO LA PODCASTS

Behind the Sound, Art, and Expression with top emerging artists.

2017: 3 Episodes broadcast via Franchise Record Pool TV (FRPTV) to reach 55,000 audience in New York City area.

TRIP DIGITAL RADIO NY

2017

2018

Weekly show pulling content from across artists products, currently in production work, and new raw still in development from across borders and genres.

LAUNCHING 2018

BEATS 1 RADIO

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The vintage 1980’s brand, made popular by Will Smith as the Fresh Prince of Bel-Air and Damon Wayans on “In Living Color” seeks to establish its legacy and reignite the brand through a docu-series interview with key cultural icons who initially established its popularity within culture.

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PRODUCTS > FILM / TV Updated: 10.24.2017© 2017 Trip Digital Inc.

CONFIDENTIAL & PROPRIETARY INFORMATION

The unknowing heir of a famous musical dynasty must navigate a centuries-old riddle to unlock her fate, and save both herself and her family’s fortune which is hidden in dangerous new technology.

Six sexy biracial women move to L.A. with two goals in mind: to make it big and to find love! This dram-edy follows their story told through the eyes of real estate agent and social gossip blogger LORIS SANCHEZ, played by Christina Milian. The series follows their trek in the hard town of L.A. that they have come to love and adore: “L.A. Mi Amore”.

LA MI AMORE THE UNIVERSE OF MEND

A budding prima ballerina rebels against fame, fortune and family in order to reclaim her true dancing spirit.

A cocky inner-city drug transporter with extraordinary driving ability struggles to rise above his criminal past in order to become NASCAR’s first Latino Champio

LUIS AGUILERA PROJECT

2018

2019NEW HERITAGE

FEATURE / SERIES FEATURE / SERIES(2-4) FEATURES DOCUMENTARY / SERIES

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Updated: 10.24.2017© 2017 Trip Digital Inc.

CONFIDENTIAL & PROPRIETARY INFORMATIONSTRATEGY

Through rapid-prototyping, we are able to develop high quality talent and content faster than the industry standard, at a much lower cost.

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S.C.R.D. - The Crave (Instrumental)

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Updated: 10.24.2017© 2017 Trip Digital Inc.

CONFIDENTIAL & PROPRIETARY INFORMATIONCATALOG (EXAMPLES)

PRODUCTION RELEASED TRIP DIGITAL RADIO

UNRELEASED

Made With SUBPAC - Offensive Innovation - Produced by DJ Journey

Made With SUBPAC - ANXIETY Pt. 2 Produced by DJ Journey

Been Wasting My Time (Disco Flip)

Kris Payne - Block (feat King Myers)

King Shaw - Briddy Bop (prod by DJ Journey)

Dev & Nick Hews - Done That (prod by DJ Journey)

Shaq - Changes (feat Chuck D, Kris Payne)

Khzzari - Jazz Kat (prod by DJ Journey)

King Myers - Wicked (feat JAMO) [prod by DJ Journey]

Kris Payne - W.O.P [prod by Anthony “T1” Fenner]

Mame - Hope (prod by DJ Journey)

Sweet Chuck - Breaking News (prod by DJ Journey)

Dj Journey - Lunchbox Beatape, Vol.67

Young MG - Dirty Whine (feat Anna Awe) [prod by Ravin Dave]

Josh Lopez & Musiic Galoway - Modern Living (prod by DJ Journey)

King Myers - Fake News (prod by DJ Journey)

Scrogans - Combat (prod by DJ Journey)

The Klick - Summertime (prod by DJ Journey)

King Shaw - Viola (feat Gio) [prod by Ravin Dave]

Examined (prod by Ravin Dave)

S.C.R.D. - Phone Sext (feat Sweet Chuck) [prod by Ravin Dave]

King Shaw - Beautiful (feat Che’nelle) [prod by Ravin Dave]