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![Page 1: Trevor Himma 2009. About the Olympic Games International multi-sport event Divided into two generations 1. Ancient Olympic Games ( since 776 B.C.) 2.](https://reader035.fdocuments.us/reader035/viewer/2022062518/56649de85503460f94ae1e28/html5/thumbnails/1.jpg)
Trevor Himma
2009
![Page 2: Trevor Himma 2009. About the Olympic Games International multi-sport event Divided into two generations 1. Ancient Olympic Games ( since 776 B.C.) 2.](https://reader035.fdocuments.us/reader035/viewer/2022062518/56649de85503460f94ae1e28/html5/thumbnails/2.jpg)
About the Olympic Games
• International multi-sport event
• Divided into two generations
1. Ancient Olympic Games ( since 776 B.C.)
2. Modern Olympic Games ( since 1859 )
• Takes place every 2 years• Summer and Winter
games take turns
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2012 Summer Olympics• Host city – London, United Kingdom• Nations participating – 205• Athletes participating – 12 500• 300 events in 26 sports• The London Olympic Stadium – built
specially for 2012 Olympics ( 80 000 seats )
• Opening ceremony – July 27• Closing ceremony – August 12• Muslims complain about the Olympics
taking place during the month of Ramadan
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26 Olympic sports• Aquatics• Archery• Athletics• Badminton• Basketball• Boxing• Canoe and Kayak• Cycling• Equestrian• Fencing• Football• Gymnastics• Handball
• Hockey• Judo• Modern Pentathlon• Rowing• Sailing• Shooting• Table Tennis• Taekwondo• Tennis• Triathlon• Volleyball• Weightlifting• Wrestling
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The UK is the front-runner in:
1. Cycling
2. Swimming
3. Canoeing
4. Equestrian
5. Sailing
6. Athletics
7. Rowing
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Some of the most successful athletes of the United Kingdom
Name Sport Olympic medals won
Chris Hoy Cycling 4 gold, 1 silver
Bradley Wiggins Cycling 3 gold, 1 silver, 2 bronze
Rebecca Adlington Swimming 2 gold
Ben Ainslie Sailing 3 gold, 1 silver
Iain Percy Sailing 2 gold
Tim Brabants Canoeing 1 gold, 2 bronze
Great Britain is the 3rd most successful country in the Olympics, with:
207 gold medals 255 silver medals 253 bronze medals
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The logo of the 2012 Olympics
• Designed by Wolff Olins brand consultancy• Development cost £400.000• The shapes are simplified representations
of the geographical shapes of the five continents - clockwise from top right: Europe, Asia, North and South America, Africa and Australia in the centre.
• 2012 is often misread as 20R • The logo has recieved harsh criticism and
is most commonly described as a “joke”, “disaster”, “puerile mess”, “commercial scandal” and “kid’s competition entry”.
• Design guru Stephen Bayley has said: "There are 5,000 talented designers who could have done the job for £10,000."
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Financing• Total budget £9.345 billion• The Games are privately funded
by sponsors like Adidas, British Airways, YouTube, BT, EDF Energy and others
• Building the venues and infrastructure is met largely by public money:
1.1. 64% from Central Government
2.2. 23% from National Lottery 3.3. 13% from the Mayor of
London and the London Development Agency
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Opening and Closing Ceremonies• Fireworks, music, dance, culture and the top
athletes from around the world• Watched by a worldwide audience of one in
three people• Ceremonies will welcome the world to
London and set the tone for the 2012 Games
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Used Materials
• http://www.davidairey.com/london-2012-olympic-logo-disaster/
• http://www.london2012.com/
• http://en.wikipedia.org/wiki/2012_Summer_Olympics
• http://en.wikipedia.org/wiki/Great_Britain_at_the_2008_Summer_Olympics