TrendWatching Quarterly: Glass Box Brands
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Transcript of TrendWatching Quarterly: Glass Box Brands
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WE’VE BEEN IN THE LAB…
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DOWNLOAD THE FULL REPORT…
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UBER SCANDALS
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UNITED DRAG PASSENGER OFF PLANE!
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HSBC BOSS WALKS GAY
EMPLOYEE DOWN AISLE!
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BLACK BOX…
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GLASS BOX…
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A major shift in what it means to be
a brand…
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CONSUMERS CAN SEE YOUR CULTURE…
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What’s driving this shift?
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CONNECTIVITY
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THE SEARCH FOR POSITIVE IMPACT
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AUTOMATION AND INEQUALITY
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A WORKING MODEL…
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What should brands do?
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MAKE POSITIVE CHANGES TO
INTERNAL CULTURE…
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TELL THE WORLD ABOUT THEM!
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MOVE IN THE RIGHT DIRECTION…
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INTERNAL CULTURE…
MOST VALUABLE MARKETING ASSET?
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IKEA Furniture retailer doubles
statutory parental leave
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YAHOO Company draws on strengths
of employees with special needs
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TRUWORTH WELLNESS
Wellness program rewards
employees for healthy behavior
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YOU…
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CARREFOUR Employees' copper smart shirts
fight bacteria
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QUARTET
COMMUNICATIONS CO.
Agency pays higher bonuses to staff
who work less overtime
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THRIVE GLOBAL Tool deals with problem of vacation
email backlog
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YOU…
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TIME HOTELS New hotel empowers female guests
and employees
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FACEBOOK Facebook builds village
in response to housing crisis
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KOCHI METRO RAIL
Indian rail company employs
transgender women
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YOU…
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DOWNLOAD THE FULL REPORT…
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PREMIUM CLIENTS…
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PREMIUM CLIENTS…
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BUILD A MOVEMENT…
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EVERY DEPT IS MARKETING DEPT!
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EMPOWERING!
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BACK TO WORK…
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