PEER ARMIES - TrendWatching
-
Upload
trendwatching -
Category
Business
-
view
1.333 -
download
1
Transcript of PEER ARMIES - TrendWatching
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
M A R C H 2 0 1 6
G L O B A L T R E N D B R I E F I N G
PEERARMIESReady for the next evolution of peer power?
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
The revolution that is peer-to-peer buying, selling, renting, and sharing is ubiquitous and thriving. But where is all heading?
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
Storm clouds have gathered around the P2P rainbow. Many services that rely on peer or freelance providers (think Uber) have faced legitimate criticism around worker welfare.
Is the P2P revolution really the empowering dream some have claimed?
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
P A R T O N E
PEER ARMIES
P A R T T W O
THE BIGGER PICTURE
P A R T T H R E E
WHAT'S NEXT?
In this Trend Briefing…
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
PEER ARMIESThe next evolution of peer power – and the smart
brands and startups already riding this trend.
P A R T O N E
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
Awesome (peer) power. Used for good.
The instant access to networks of peers is here to stay. The expectations it has fueled (ultra convenience, better value
service) can’t be put back in the box. Now people will insist it is used for good.
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
In 2016, consumers will embrace brands and startups that build, partner with or become a PEER ARMY: that's a network of connected peers who do something new for customers
(and earn the rewards that follow!)
D E F I N I T I O N
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
Remember, a PEER ARMY is a mutually beneficial relationship: good for the
brand, good for the ARMY, and good for customers!
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
WHAT'S DRIVING THIS?
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
W H A T ’ S D R I V I N G T H I S ?
A whirlwind of expectations around a more meaningful, sustainable
consumerism that EVERYONE can feel good about.
1. Self-actualization becomes social-actualization
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
W H A T ’ S D R I V I N G T H I S ?
2. The disruption of work
New technologies, new mindsets, and profound social and
demographic shifts are changing the world of work.
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
The number of self-employed people in the US grew by 1 million in the year to May
2015.U S B U R E A U O F L A B O R S T A T I S T I C S ,
A U G U S T 2 0 1 5
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
W H A T ’ S D R I V I N G T H I S ?
3. The informal economy gets organized
In emerging markets, informal, decentralized services are being revolutionized by more widespread access to digital technologies.
Many services are being transformed, as new platforms and startups bring
independent suppliers together to form organized and accessible PEER ARMIES.
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
An estimated USD 10 trillion of economic activity takes place in the
informal economy each year worldwide.
P R O F E S S O R F R I E D R I C H S C H N E I D E R ,L E A D I N G E X P E R T O N T H E I N F O R M A L
E C O N O M Y
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
BUILD A PEER ARMYBuild a PEER ARMY from superfans, ordinary customers,
users… or anyone else already engaging with you!
O P P O R T U N I T Y I
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
P2P accommodation site launches PEER ARMY-fueled tours
BUILD A PEER ARMY
Airbnb
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
Dutch airline connects flyers on layover to locals
BUILD A PEER ARMY
KLM
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
Shoppers able to interact with Chevrolet owners via WhatsApp
BUILD A PEER ARMY
Chevrolet Brazil
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
Tourism organization gets citizens to answer foreign tourists' questions
BUILD A PEER ARMY
Visit Brussels
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
Customer selfies help users find the perfect beauty products
BUILD A PEER ARMY
CoverFX
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
Luxury hotel group uses guests as mystery inspectors
BUILD A PEER ARMY
Small Luxury Hotels of the World
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
Printer owners agree to automatically print missing person posters
BUILD A PEER ARMY
HP Brazil
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
Retailer plans to roll out P2P delivery service to more US cities
BUILD A PEER ARMY
Amazon
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
PARTNER WITH A PEER ARMY
Another option? Partner with a PEER ARMY that’s already been built.
O P O R T U N I T Y I I
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
National post service partners with P2P delivery service
PARTNER WITH A PEER ARMY
Correos de México and Kangou
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
Hotel group partners with Instagram to create city guides
PARTNER WITH A PEER ARMY
Marriott Hotels and VSCO
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
Automakers ask customers of taxi hailing app to offer test drives
PARTNER WITH A PEER ARMY
Automakers and Didi Kuaidi
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
Pop-up restaurant partners with P2P delivery service
PARTNER WITH A PEER ARMY
Ijburg Serveert and TringTring
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
BE A PEER ARMYCreate a new brand, service or startup that
has a PEER ARMY at its core.
O P O R T U N I T Y I I I
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
New on-demand taxi service is built on idea of treating drivers better
BE A PEER ARMY
Juno
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
Navigation app features tips from local drivers
BE A PEER ARMY
Mapkin
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
Kit facilitates P2P bike sharing
BE A PEER ARMY
AirDonkey
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
To understand where this trend comes from (and where it's going) it pays to see it in the context of our
Trend Framework.
P A R T T H R E E
THE BIGGER PICTURE
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
The Trend Framework
All the trends we spot and share are newly-emerging directions of travel in one
(or more) of the 16 mega-trends that make up our Trend Framework. See a glimpse of that on the next slide. PEER ARMIES sits under
the FUZZYNOMICS mega-trend.
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
WHAT’S NEXT?Where does this trend go next – and
how can you ride it?
P A R T T H R E E
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
Uber are entrenched in disputes over driver unions that could force them to improve pay and conditions. Surely it’s better to embrace a trend, rather than resist it? ;)
W H A T ’ S N E X T ?
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
Spotify’s Fresh Finds playlists are populated by an anonymous army of 50,000 ‘exemplary taste’ users without their knowledge. Are you ready for PASSIVE ARMIES, and more…?
W H A T ’ S N E X T ?
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION
When marshaling a PEER ARMY ask: who should we include? In a world where people a more free than ever to construct their own lifestyles, you might need to overturn old assumptions to reach the best answer.
W H A T ’ S N E X T ?
GLOBAL TREND BRIEFING · MARCH 2016 | PEER ARMIES: PPT EDITION