Trends of soft drinks market ? Top brand at the Superbrands Greece 2016 Awards, in the non alcoholic...
Transcript of Trends of soft drinks market ? Top brand at the Superbrands Greece 2016 Awards, in the non alcoholic...
Trends of soft drinks market ?
A new generation of
natural “light” soft
drinks, combining:
Natural Ingredients
0% Sugar
Low Calories
Great Taste
The answer to
customer needs !
The first soft drink with :
100% Natural sweeteners & stevia
0% Sugar
0% Artificial sweeteners
Low calories
Introducing a unique taste to the market
Taste proximity to classic recipes
More juice – orange, lemon – enhanced in flavored products
Extra vitamin C (in flavored)
moreover
Responds to market trend for a healthier diet and natural
“innocent” products rather than zero-calorie ones with
artificial ingredients
Removes the “guilt” factor from soft drinks
Loux plus ’n light _What is it?
• Innovation
• Natural
• Superior Taste
• Extra natural
juice
• Extra Vitamin C
• High quality, Greek
fruits
• Tradition
• Nature
• Mediterranean
pleasure
• Less calories
• Less guilt
• No longer
forbidding
• More consumption
Loux plus ’n light_Name & Label
100% Natural sweeteners & stevia
0% Sugar
0% Artificial sweeteners
High percentage of natural fruit juice (Orange 20%, Lemon 7%)
Amazing natural taste
Produced from the most delicious oranges and lemons of the Peloponnese region.
Extra Vitamin C
Low Glycemic Index (Orange GI 27, Lemon GI 14)
Only 17kcal / 100ml
PET 330ml & glass 250ml, optional 1,5lt
Loux plus ’n light Orange / Lemon _Profile
100% Natural cola
100% Natural sweeteners & stevia
Natural acidified using lemon juice
Natural caffeine from coffee beans
Natural colour
0% Sugar
0% Artificial sweeteners
Νo orthophosphoric acid
No preservatives
Low Glycemic Index (GI 22)
Only 15kcal / 100ml
PET 330ml & glass 250ml, optional 1,5lt
Loux Cola plus ’n light _Profile
Loux plus ’n light Tea _Profile
3 flavors, black tea with lemon, black tea with peach & green tea with red fruits
100% Natural sweeteners & stevia
0% Sugar
0% Artificial sweeteners
High percentage of natural tea extract & fruit juice
Amazing natural taste
Fewer calories
Only 11kcal / 100ml (Lemon), 10 kcal 100 ml (Peach) & 11 kcal/100ml (Red Fruits)
PET 330ml
Mass
Differentiation
Ingredients - flavours vs international brands
Stability
SUGAR ARTIFICIAL SWEETENERS
STEVIA NATURAL SWEETENERS
NATURAL ACIDIFIED
Loux plus ’n light (Orange, Lemon) ✔ ✔ ✔
Fanta Orange ✔
Fanta Zero ✔
Orangina - Schweppes Orange ✔
San Pellegrino Lemonade Orange ✔
Frucade Orange Fruit Juice Drink ✔
Frucade Orange Juice Lemonade Light ✔
Fritz Fritz Limo Orange ✔
Gröbi Orange Sugar Free, With 5 Vitamins ✔
Gröbi Orange + 5 Vitamins ✔
Mass
Differentiation
Ingredients - cola vs international brands
Stability
Value 4
Money &
mass
Stability
Differentiation
SUGAR ARTIFICIAL SWEETENERS
STEVIA NATURAL SWEETENERS
ORTHOPHOSPHORIC ACID
NATURAL ACIDIFIED
Loux cola plus ’n light ✔ ✔ ✔
Coke ✔ ✔
Coke Zero ✔ ✔
Coke Light ✔ ✔
COKE Life ✔ ✔ ✔
Pepsi ✔ ✔
Pepsi Light ✔
Pepsi Max ✔ ✔
Fritz - Kola ✔
Fritz-kola Sugar Free ✔ ✔
Fritz-kola Stevia ✔ ✔ ✔
Afri Cola ✔
Afri Cola - Afri White (Light) ✔
Mass
Differentiation
Ingredients - flavors vs international brands
Stability
SUGAR ARTIFICIAL SWEETENERS STEVIA NATURAL SWEETENERS NATURAL ACIDIFIED
Loux plus ’n light Tea ✔ ✔ ✔ Lipton Ice Tea Lemon ✔ Lipton Ice Tea Peach ✔ Lipton Ice Tea Mango ✔ Lipton Ice Tea Red ✔ Lipton Ice Tea Zero Sugar Lemon ✔ Lipton Green Ice Tea Lime ✔ Lipton Green Ice Tea Mint Citrus ✔ ✔ Lipton Green Ice Tea Jasmine Lychee ✔ ✔ Nestea Lemon ✔ ✔ Nestea Peach ✔ ✔ Nestea Green Tea Cirtus ✔ ✔ ✔ Nestea Free Lemon ✔ Nestea Free Peach ✔ Nestea Free Passion Fruit ✔ Arizona Peach Tea ✔ Arizona Green Tea with Citrus Low Sugar ✔ ✔ Arizona Green Tea Zero ✔ ✔ Arizona Green Tea with Honey ✔ ✔
Source: Official websites: liptonicetea.com/de-DE/, nestea.gr, drinkarizona.com
Supportive marketing
activities in new markets
1. Creation of a localized Website
2. Launch of Digital Campaign
Geographical Targeting
GDN Campaign
Facebook Advertising
Youtube Campaign
3. POS Advertising - adaptation to the local market
Displays
Product Tasting
In store competitions
4. Competitions
Indicative prize: 10 Trips to Peloponnese,
Greece
Why cooperate with us - marketing & sales
Unique innovative product proposition in the beverages sector
Differentiation from competition
Product range ideal for all the types of retail shops
Well developed marketing & sales wise brand, adopting ingenious marketing and sales strategies,
easy to adjust to a new market
Market leader in quality and taste (based on nationwide ALCO research)
Availability of Marketing tools & assets (refrigerators)
Experience against strong multinational competitors
Superior product-oriented corporate culture
Mechanisms of influencing customers of different cultures and requirements due to Loux
experience in many and different cultures / countries
Sells easily due to great taste
Founded in 1950
Located in Patras, Greece
Manufacturing and distribution of soft drinks and natural juices
3 production plants & 1 logistic centre
Exports to 22 countries (Germany, Canada, USA, Italy, Australia, Cyprus, United Kingdom, Panama, Switzerland, Belgium,
Sweden, Netherlands, Austria, Romania, Bulgaria, Hungary, Czech Republic, Dubai, Qatar, Korea, Russia and South Africa).
40.000 POS nationwide
130 direct & indirect employees
R&D department with highly skilled personnel
Turnover of 32 million Euros
ISO 9001 and FSSC 22000 certified
The company
Awards (Indicatively)
2008: "Diamonds" award byStat Bank, as one of the most dynamic companies in Greece, an award it received 6 times overall by 2016
2009: 1st entrepreneurship "Kouros" award by the Associated Business Club
2010: Listed among the “Strongest Companies in Greece” by ICAP Group, in
2014: Chosen as the official soft drink of the Hellenic Presidency of the EU
2014: "Innovation and creative entrepreneurship" award by the Chamber of Athens (E.E.A.)
2015: "Famous Greek Product for Food and Beverages" and (for the 2ndtime) "Business Excellence" award, at the Made in Greece awards by the Greek Marketing Academy
2016: Awarded "Public National Champion" of Greece, at the European Business Awards, competing for the title of the overall European Public Champion.
2017: Best soft beverage finalist at the “Gulfood Innovation Awards” (Loux Cola plus n’ light)
2017: Top brand at the Superbrands Greece 2016 Awards, in the non alcoholic beverages category
Promo Materials
Loux plus ’n light Flavours
Loux Cola plus ’n light
Wrap promo packages 5+1 free (retail)
Wrap promo packages 5+1 free (retail)
TV Commercials _ Loux YouTube Channel
enjoy Loux !