Trends & Innovation in Lighting for Automotive Interiors

F-7761DE_C (2011-06)

Trends & Innovation in Lighting for Automotive InteriorsHELLA Interior LightingWARDS Auto InteriorsMay 2013

HELLA General OverviewHELLA Group

• Partner of the automotive industry and the aftermarket for over 100 years• Global, family-owned company with 70 locations in more than 30 countries• Sales of € 4.8 bn., FY 2011-2012• More than 27,000 employees worldwide, with 4,800 in Research & Development• One of the top 50 automotive suppliers in the world and one of the

100 largest German industrial companies

Business Segments

Automotive Aftermarket Special Applications

Lighting Electronics Aftermarket & Garages Special OE Industries

• Headlamps• Rear Lamps• Single Function

Lamps• Interior Lighting• Lighting

Electronics

• Body Electronics• Energy

Management• Driver Assistance

Systems• Sensors• Actuators

Product Range:• Lighting• Electrics• Electronics• Thermal

Management• Garage Equipment

Services:• Sales Support• Technical Service

• Original Equipment for Commercial Vehicles, e.g. Buses, Caravans, Heavy Duty Machinery with Lighting and Electronics

• Street Lighting• Airport Lighting• Interior Lighting• People Counter

WARDS Interiors Show / Steve Lietaert / Dearborn May 20132

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Trends in Ambient Mood LightingHistory

Warm white ambient & cool white task lighting2009

Glass roof & reflection2012

Ambient door lightingTheater lighting2001

First advertised ambient featureCockpit wrap-around2005

Mass-market ambient applicationProximity Sensing2006


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Trends in Ambient Mood LightingLatest Applications – Indirect Lighting


Homogeneity – Improved Refinement : B-Segment Vehicles

2-Color Strategy Becoming Prevalent

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Trends in Ambient Mood LightingLatest Applications: Direct Lighting, Major OEM - Mass Global Production


2-Color Strategy Becoming Prevalent

Homogeneity – Improved Refinement: B-Segment Vehicles

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Trends in Ambient Mood LightingLatest Applications - Backlighting


Secret “Till-lit” Pattern Complements Unique Interior Theme

Low Cost Vehicle Leveraging ‘Light Box’ Technology

HELLA ResearchConnections Between Feelings And Color

Exciting/Boldest

Pleasing/Bold Pleasing/Slightly Calming

Polar – ‘love/hate’

Amber preferred by women Blue preferred by men

Most Pleasing/Most Calming Increasing preference to ‘mint green’ with age


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Premium luxury segment

Touch screen HMI interface

10 RGB calibrated colors

Injection-molded light guides

• Floor Console RGB surround (front & rear)

• RGB Door map pockets (front & rear)

Trends in Ambient LightingFirst HELLA RGB Application In Europe


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Trends in Ambient LightingSecond HELLA RGB Application In Europe

Compact car segment

RGB foot well lamp & RGB door pin spots

LED Modules are color & intensity calibrated

Instrument panel decorative film backlighting

LIN Control Module to manage customer inputs and vehicle lighting outputs


ALCM

Cost Efficient Solutions For Every SegmentLED Module - Technology Evolution

1 color

1

Basic color branding

2 color

2

Color branding

+ ‘white’

RGB

Infinite

Mood lighting

RGB/LIN

Infinite

Color harmony&

‘white’ possible

from RGB

RGB/LIN +auto-address

infinite

Common part for all node

locations

Function

Number of Colors

Advantage

Color tuning

ControlSeparate controller …. higher flexibility

RGB/LIN +fixed address

infinite

Individual node control

for color & intensity

Programmable “storybook” effects are possible

Color accuracy limited by component selection and production tolerances

Exact colors with microchip calibration- temperature compensation etc

Architecture integration … lower cost


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Controller(ALCM)

Cost Efficient Solutions for Every SegmentNew Innovation Potential

Self

AddressingRGB

LIN

input

Ambient Lighting Module

Unique

Color &

Intensity

Effects

Or customizable by end user- Personalization- Selectable scenery

Pre-packaged OEM functions- Reinforce Branding- Set scenery/experience

WOW !



Cell Phone ApplicationsDownloadable Color Schemes

Innovation Potential for Ambient LightingStorybook: The Future is Here!

Vehicle Warm-UpRemote Start


Safety

Innovation Potential for Ambient LightingFocus On Safety And Comfort

Comfort

Car Access & Start Systems

Body Control Modules

Rain/Light Sensor Heating Modules

Memory Seat Modules

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Driver Assistance


Innovation Potential for Ambient Lighting

We Started It - Ambient Lighting, Since 2001

Innovative Interior Lighting– How Would You Tell Your Story?

Trends & Innovation in Lighting for Automotive Interiors

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