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Trends in Teen Communication: Opportunities and Challenges for Public Health Campaigns
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Transcript of Trends in Teen Communication: Opportunities and Challenges for Public Health Campaigns
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Trends in Teen Communication: Opportunities and Challenges for Public Health Campaigns
Kristen Purcell, Associate Director for ResearchAmanda Lenhart, Senior Research Specialist
Pew Internet & American Life Project
Above the Influence Campaign SummitWashington, DCSeptember 29th, 2010
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• Part of the Pew Research Center, a nonpartisan “fact tank” based in Washington, DC
• Provide high quality, objective data to thought leaders and policy makers
• Funded by the Pew Charitable Trusts
• All teen trends are based on nationally representative telephone surveys of US teens ages 12-17 drawn from dual-frame (RDD/cell) samples
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Today’s Discussion
1) Teen Internet Use– Whose online?
– What do teens actually do online?
2) Teen Communication Trends– The rise of mobile
– Teen communication preferences and trends
3) Final Thoughts– What does this mean for public health
campaigns?
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US Teen and Adult Internet Use
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Teen Internet Access
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Online social network sites
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US Adult and Teen Social Media Use
Percent of internet users in each age group who use…
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Teen Social Network Site Use by Age
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Teen Twitter use
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What else do teens do online?
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Content Sharing is Flat for Teens
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Remixing is flat
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Blogging is on the decline
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Online health information seeking
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Summary of US Teen Online Activities
• 93% of teens are internet users• 73% of online teens use SNS (up 50%)• 14% blog (down 50%)• 8% use Twitter
• 38% share content online (steady)
• 62% get news about current events and politics• 48% buy things online• 31% get health, dieting, fitness info• 17% get info about sensitive health topics
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US Teen Mobile Use
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US Teen Mobile Use
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US Teen Mobile Use
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Final Thoughts• Teen SNS use is on the rise, but Twitter is not
the tool of choice
• Cell phones leap frog connectivity roadblocks for low income, minority teens (and adults)
• Teens are not monolithic – so a multi-pronged approach is prudent
• Changes suggest a move towards mobile…
• …but teens do not always embrace the newest thing
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Thank you!
Kristen PurcellAssociate Director for ResearchEmail: [email protected]: http://twitter.com/kristenpurcell
Amanda LenhartSenior Research SpecialistEmail: [email protected]: http://twitter.com/amanda_lenhart