Trends and innovations in technology for

meetings & events

Miguel Neves, CMPHead Chef at Social Media Chefs

Trends | Innovations | Implementation

Trends

Big Data to Smart Data• Big data + AI• Custom experiences• Aid discovery (content serving)• Can be very impressive• For current clients as well as targets• Marketing Automation• Warnings: GDPR + don’t be too smart

AMEX smart email

Single focus• Jack of all trades, master of none• Single tasking is the new multitasking• Embracing simplicity• One app per function, not per event• One message per communication• One storyline (stories/threads)• One central social media post

Twitter* / LinkedIn*Conferize / Slack Channel*Instagram / Facebook / WhatsApp stories

Smart Phone as personal remote control• Personal digital interaction device• Much more than information• Help people make decisions

• Microphone / Translation unit• ePosters / Slides

• Warnings: battery life / headphones / distractions

Wi-5Crowd Mics / Tap to SpeakGlisser / SlidoInterprefy / InteractioCAST

Influencer marketing (strategy)• Respected / Charismatic• Sponsored posts• Channel takeover• Full strategic campaigns

WordofmiceThe MICEblog

Experiencing through others

• Big Brother / X Factor / Gogglebox

• eSports• Twitch• (live) vlogging

Voice activation

• Alexa, Siri or Cortana• Major CES trend• How can we use in events?• Combine w/ other tech?• Voice recognition is

improving

New communication tools for business• Email is lowest common

denominator • RFP tools• Internal & client comms• WhatsApp• Slack• Facebook for work• Browser notifications• Battle for notifications

Innovations

Chatbots• Low entry barrier• Could make event apps redundant?• Better suited to public events• Great for survey/feedback

• Sciens.io• Atlas RTX• Surveybot

Augmented Reality

• Snapchat/Instagram• Location based• Sponsorship opportunities

Skignz

Photosource:@skignz (instagram)

Facial recognition

• Ultimate efficiency• Instant badging• Secure*• Warning: Privacy issues

Fielddrive / Expo Logic

Influencer marketing (software)

• Automating connections• Peer influence• Custom landing pages

GleanIn / IngoSnöball

360-degree video• Limited development• Works well for venues &

destinations• UX improvements• Super portable

diginetmedia

Inflatables

• Inflatable structures• Inflatable furniture

DryspaceEvolutiondomeBlofield air design

Inflatables

• Inflatable structures• Inflatable furniture

DryspaceEvolutiondomeBlofield air design

ImplementationDiscovery | Consideration | Strategic Planning

Avoid the shinny object syndrome

Discovery - ”Why”

1. Does it solve a problem?2. Does it create new

opportunities?3. Does it bring new

challenges?

Consideration – “How”

1. How does it integrate? (tools and processes)

2. How will it be managed? (people & resources)

3. How can we embrace it? (culture)

Strategic planning - “What”1. Technical integration

(IT, comms, purchasing)2. Adequate training

(HR, training & development)

3. Part of how you do business (all levels integration)