10.20.30: Trends in Meetings & Events
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™ Trends in the Events & Meetings Industry LIBERATEYOURBRAND.COM
description
Transcript of 10.20.30: Trends in Meetings & Events
™
Trends in the Events& Meetings Industry
LIBERATEYOURBRAND.COM
Founded in 1980 as a Meeting/Event Company
Clients – Top brands in the world
Annual revenue $45MM +
140 Employees in St. Louis
Presence in 60 U.S. markets
by the numbers
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SEAMLESSANDONE-STOPFORCLIENTS
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HELP YOUR BUSINESS SUCCEED
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EVENT MARKETING IS A $108 BILLION INDUSTRY
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Meetings fall somewhere within these 6 categories:
Learning Decision Making
Networking Alignment
Motivation Rituals
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Events fall somewhere within these 6 categories:
Introductions Sponsorships
Activation Announcements
Motivation Rituals
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The best “live engagements” offer an “authentic message”...
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People come to test the “authenticity of your brand” at your event
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The best “live engagements” offer an “authentic message”...
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If you validate and engage them (with proof) they become part of the communitY
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“Are you in the business of seeking truth and telling it – or of creating a myth and selling it?”
Paul Bennett CCO - IDEO
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Choose from these 3 topics – text in your choice and I will address your selection
๏ Millennials see things differently... do you have their attention?
๏ Standardizing the language of measurement of event marketing
๏ Content is King – are you taking your guests “on a journey”?
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Text your CHOICE to 22333
Millennials
712660
Measurement
712661
Content
712662
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Text your CHOICE to 22333
Millennials
712660
Measurement
712661
Content
712662
millennials see things differently...
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40%of the workforce
by 2020 out-number baby boomer generation
born early 1980’s - 2000’s
82 MILLION
Millennials
aka GEN Ychildren of baby boomers
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‣becoming managers
‣hiring peers
‣don’t like face-to-face
‣own set of rules
‣self directed learning
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They want to be part of something bigger
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generation mememe
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‣Vital
‣Relevant
‣Self directed
‣Shared learning
‣Trust their friends
social media
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Text your CHOICE to 22333
Millennials
712660
Measurement
712661
Content
712662
standardizing measurement2
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Technology Event Marketing Strategy Council
TEMSC
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Experience Quality Rating Point
EQRP
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1) ATTENDEESNet AttendeesRelevant AttendanceRelevance RatioEvent Activity DurationAttendee Type
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2) FinancialTotal Net Activity CostTotal Event CostTotal Financial Impact
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3) Data CaptureContacts CapturedContacts EngagedLead CandidateQualified Lead
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4) EngagementEngagement RateContact RecordedActual Engagement RateEngagement Rate VariationCost Per Contact EngagedSession Length
Contacts CapturedLive CaptureNet Capture RateCapture LostGross Capture Rate
Contacts CapturedLive CaptureNet Capture RateCapture LostGross Capture Rate
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5) Indexes and Final Ratings
Session Length IndexEngagement Quality IndexExperience Quality Rating Point
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Technology Event Marketing Strategy Council
definitive “industry” guidelines
TEMSC
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will be determined by your company
ROI
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Text your CHOICE to 22333
Millennials
712660
Measurement
712661
Content
712662
content is king3
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ADULT LEARNING HAPPENS IN 20 minute SEGMENTS
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ENGAGEMENT = PARTICIPATION
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TOYOTA REBIRTH
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GENUINE, NATURAL AND CHARACTERISTIC OF YOUR COMPANY/BRAND
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An Emotional Journey
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Great brands are like great stories... We want to share them
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Innovate • Motivate • CELEBRATE • COMMUNICATE
