Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry...

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To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing & Sales

Transcript of Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry...

Page 1: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

To represent, lead and serve the airline industry

Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing & Sales

Page 2: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

The value proposition for air travel remains strong It’s safer, it’s greener and it’s still a bargain

IATA Economics www.iata.org/economics 2

Source: Constructed from worldwide data from ICAO and IATA

Page 3: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

The quality of air service has improved Even in the past 5 years the main facets of airline service have got better

IATA Economics www.iata.org/economics 3

2007 2008 2009 2010 2011 2012 2013On-time arrival rate* European flights** 77.9% 78.3% 82.1% 75.8% 82.1% 83.4% 83.9% US domestic flights*** 73.4% 76.0% 79.5% 79.8% 79.6% 81.9% 78.8%Mishandled bags per 1000 passengers Worldwide^ 19 15 11 12 9 9 Cancelled flights European network airlines^^ 1.40% 1.38% 1.08% 3.43%^* 0.94% 1.00% 1.23% US domestic flights^^^ 2.16% 1.96% 1.39% 1.76% 1.91% 1.29% 1.42%* % flights arriving within 15 minutes scheduled time** http://www.eurocontrol.int/articles/coda-publications*** http://airconsumer.ost.dot.gov/reports/; table 1A YTD December figures^ SITA Baggage Report 2012^^ AEA ^^^ http://www.transtats.bts.gov/HomeDrillChart.asp; On time performance - Flight delays at a glance^* Impacted by airspace closures due to Icelandic volcanic ash cloud

Page 4: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

Over $6 trillion of goods annually are now carried by air 35% of world trade is carried by air; a key enabler of globalization

IATA Economics www.iata.org/economics 4

Source: ICAO, IATA, WTO. Value carried by air=world merchandize exports*35% (35% estimated by The Colography Group, 2005)

Page 5: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

Air connectivity has enabled global supply chains Dell, Apple, Amazon would look very different without rapid air freight

IATA Economics www.iata.org/economics 5

Businesses can set up much more efficient global supply chains

Dell manufacturing plantAustin, Texas

MexicoKeyboards

FranceSoundcards

ChinaPower supplies

Hong KongVideo Cards

Microprocessors

SingaporeSCSI CardsDisk Devices

JapanRAM Chips

CD-ROM Drives

TaiwanNetwork Cards

MonitorsCooling Fans

MalaysiaFloppy Drives

Source: Dell, IATA

Page 6: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

0.0% 5.0% 10.0% 15.0% 20.0%NigeriaPoland

JapanCzech Republic

RomaniaChina

Russian FederationHungary

BrazilDenmark

IndiaColombia

ItalyEcuadorAustria

PeruMexico

LatviaKorea

PhilippinesSwitzerland

NorwayTaiwan

GermanyIsrael

BelgiumNetherlandsSouth AfricaSaudi Arabia

PortugalWORLD AVERAGE

LuxembourgMalaysia

KenyaFrance

SwedenFinland

ChileTurkey

United StatesUnited Kingdom

SpainJordan

CanadaIrelandGreece

AustraliaEgypt

Hong KongSingapore

ThailandNew Zealand

IcelandUnited Arab Emirates

CyprusLebanon

Malta

Aviation and tourism GVA as a % GDP

Aviation plays a major role in most economies Footprint of aviation and tourism measured by the sector’s GVA as % GDP

IATA Economics www.iata.org/economics 6

Source: Oxford Economics. http://www.benefitsofaviation.aero/Pages/default.aspx Note: GVA = Gross Value Added which is mainly wages and profits. GDP = Gross Domestic Product

Page 7: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

Massive expansion ahead for emerging markets Expanding middle classes drive both travel and air cargo flows Serving this demand will require a big expansion of investment

IATA Economics www.iata.org/economics 7

Global middle income class in 2009 and prediction for 2030

North America

Central & South America

Europe

Middle East &North Africa

Sub Saharan Africa

Asia Pacific

100mn500mn

1bn20092030

Source: OECD, Standard Chartered Bank

Page 8: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

Periods of profit in the industry are typically short-lived Average 1990-2012 net profit margin for airlines worldwide was 0.0%!

IATA Economics www.iata.org/economics 8

Source: ICAO, IATA

Page 9: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

Lack of profitability not due to business model or region Airlines generating average EBIT margins of more than 8% during the 2000s

IATA Economics www.iata.org/economics 9

0% 5% 10% 15% 20% 25%

RyanairRepublic Airways

COPAAllegiant

GOLAir Arabia

TurkishAeroflot

Pinnacle AirlinesEmirates

Singapore AirlinesSouthwest Airlines

AegeanLAN

INDUSTRY

EBIT margin %, 2000-2009

Average EBIT margins, 2000-09

LCC

Full service long-haul

Regional

L AmericaN AmericaMid EastAsia-PacificEurope

Source: IATA Vision2050 report http://www.iata.org/pressroom/facts_figures/Documents/vision-2050.pdf

Page 10: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

Profitability is very unbalanced across the value chain Airlines sit in the middle of the value chain making the least returns

IATA Economics www.iata.org/economics 10

ROIC excluding goodwill of sample, period 2004-2011, %

20

7 0 5

10 15 20 25 30 35 40 45

44

4 15

9 6 9 11

9-11 Cost of capital

9-11 7-9 6-8 6-8 7-10 10-11 8-11 7-8

Source: McKinsey

Page 11: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

Existing and proposed regulation risk significant cost A selection of regulations/policies illustrating industry and market-level costs

IATA Economics www.iata.org/economics 11

Source: IATA

0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

Airportregulation

Budgetdeficits

Passengerrights

Climatechange

Congestionpolicy

% a

vera

ge ti

cket

pric

e

Policy risk impact

Austrian tax

German tax

Climate fund levy

EU ETS

LHR 2012-14

Delhi

ACSA

LHR congest-ionpricing

CDG congest-ion pricing

Europe

Total cost for industry

$1.5bn

Page 12: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

Demand for air travel and cargo diverge

IATA Economics www.iata.org/economics 12

Source: IATA

11

12

13

14

15

16

17

18

19

300

320

340

360

380

400

420

440

460

480

2007 2008 2009 2010 2011 2012 2013

FTK

s pe

r mon

th, b

illio

n

RP

Ks

per m

onth

, bill

ion

Air travel and air freight volumesSeasonally adjusted

Freight FTKs

Passenger RPKs

Page 13: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

Revenue divergence greater than volumes

IATA Economics www.iata.org/economics 13

Source: ICAO (history), IATA (forecast)

20

30

40

50

60

70

80

90

150

200

250

300

350

400

450

500

550

600

1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013F

US

$ bi

llion

US

$ bi

llion

Passenger and cargo revenues

Passenger revenue

Cargo revenue

Page 14: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

Cargo asset utilization under pressure

IATA Economics www.iata.org/economics 14

37%

39%

41%

43%

45%

47%

49%

51%

53%

7.0

7.5

8.0

8.5

9.0

9.5

10.0

10.5

% a

vaila

ble

freig

ht to

nne

capa

city

Aver

age

daily

hou

rs fl

own

Freight Load Factor

Freight aircraft utilization

Freight load factor and freighter aircraft utilization(Seasonally adjusted)

Source: IATA, Boeing

Page 15: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

Asset utilization high in passenger business

IATA Economics www.iata.org/economics 15

73%

74%

75%

76%

77%

78%

79%

80%

81%

10.2

10.4

10.6

10.8

11.0

11.2

11.4

11.6

11.8

2007 2008 2009 2010 2011 2012 2013

% o

f AS

Ks

Aver

age

daily

hou

rs fl

own

Passenger aircraft utilization

Passenger load factor

Twin-aisle aircraft utilization

Page 16: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

Ancillary services increasingly important

2000 2002 2004 2006 2008 2010 2012 2014

190

180

170

160

150

140

40

30

20

10

0

Cargo + other

Fare

Ancillaries

Revenue per departing passenger

IATA Economics www.iata.org/economics 16

Source: Ancillaries derived from IdeaWorks 2013 report, IATA forecast

Page 17: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

World economy is finally turning up

IATA Economics www.iata.org/economics 17

30

35

40

45

50

55

60

65

70

-25%

-20%

-15%

-10%

-5%

0%

5%

10%

15%

20%

25%

2007 2008 2009 2010 2011 2012 2013

Con

fiden

ce in

dex,

50

equa

l no

chan

ge

Year

-on-

year

% c

hang

e

World trade growth

Industrialproduction growth

Business confidence(right scale)

Source: Netherlands CPB, Markit

Page 18: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

Jet fuel price to slide to low end of range

IATA Economics www.iata.org/economics 18

0

20

40

60

80

100

120

140

160

180

200

2008 2009 2010 2011 2012 2013 2014

Jet kerosene and crude oil price, $/barrel

$140/b

$110/b

Jet kerosene price

Brent crude oil price

Source: RBS, Platts, IATA

Page 19: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

Industry profitability almost as good as 2010

IATA Economics www.iata.org/economics 19

-35

-25

-15

-5

5

15

25

-9.0

-6.0

-3.0

0.0

3.0

6.0

US

$ bi

llion

% re

venu

es

Global commercial airline profitability

Net post-tax profit(right scale)

EBIT margin(left scale)

Source: ICAO, IATA

Page 20: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

Better but divergent regional performance

IATA Economics www.iata.org/economics 20

-6%

-4%

-2%

0%

2%

4%

6%

8%

2007 2008 2009 2010 2011 2012 2013F 2014F

Airline net post-tax profit margins

Asia-Pacific

N America

Europe

Source: ICAO, IATA

Page 21: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

IATA Business Intelligence data shows opportunities

China-ATH has PDEW of 113. Currently there is no direct flight. People connect through SVO, IST, DXB, AUH,DOH, FRA

9,19%

8,38%

8,08%

6,66%

5,80%

2,79%

2,68% 1,85% 1,79%

DOH

IST

SVO

AUH

DXB

FRA

CDG

PEK

MUC

Page 22: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

IATA Solutions Spectrum

www.iata.org/solutions

Page 23: Trends and Challenges for the Airline Industry · To represent, lead and serve the airline industry Trends and Challenges for the Airline Industry Tim-Jasper Schaaf Director Marketing

IATA Solutions Spectrum

www.iata.org/solutions