New Airline Industry

7/31/2019 New Airline Industry

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7/9/12

Airlines Industry profile


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7/9/12Introduction.

Indian civil aviation industry was started inthe year 1912

when the first air flight between Karachi and

Delhi was started by the Indian State AirServices in association with the UK basedImperial Airways.

JRD Tata founded the first Indian airline -Tata

Airline in 1932.Government of India established a joint sector

company, Air India International Ltd.


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The players in aviation industry:

* Public players* Private players

* Start up players

public players: Air India, Indian Airlines

private players : Jet Airways, KingfisherAirlines, Spice Jet and many more

starts up players: Omega Air, Magic Air,Premier Star Air and MDLR Airlines


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7/9/12EALUATION .

One of the fastest growing aviation industriesin the world is Indian Aviation Industry. Withthe liberalization, a rapid revolution hasundergone in Indian aviation industry.

Around 75% share of the domestic aviationmarket is shared by private airlines.

Earlier only few people could afford air travel,

but now it can be afforded by a large numberof people as it has become much cheaperbecause of stiff competition.

Due to the increasing costs aviation industry

is facing the difficulty.


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TOP FIVE PLAYERS

Jet airways

Kingfisher

Spice jet

Air India

Indigo airline


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JET AIRWAYS

v Founded : 1 April 1992

v Hubs : chhatrapati shivaji international

airport (Mumbai)

v Subsidiary : Jet lite

v Company slogan : The Joy of Flying

v

Parent company :Tailwinds Limited

v Headquarters : Mumbai, India

v Key People : Naresh Goyal, (founder & chairman)


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7/9/12Swot of jet airlines

Strengths- Has created a good image among theIndian fliersTrusted Airline by the Corporate

Highest revenue in 2011(12625.82 cr)

Weakness- Competition from the LCCs( jet konnect)

Opportunity-Strongly positioned in theInternational routes

Has presence in every segment

Threats-LCCs eating up the market shareRising Fuel CostsRising Labor Costs


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7/9/12Kingfisher airlines.

v Founded : 2003

v Hubs : Bengaluru International Airport(Bangalore)

v Subsidiary : kingfisher Express

v Company slogan : Fly The Good Times

v Parent company : United Breweries Group

v Headquarters : Mumbai, Maharashtra

v Key People : Vijay Mallya (founder)

Sanjay Aggarwal (CEO)

v Brand ambassador : CELLE

v Market share : 4.35 percent


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Swot analysis of kingfisher

1.STRENGTHS :- Strong brand value and reputationin the

minds of the consume

UB group as the parent company

2. WEAKNESSES:- High ticket pricing

Tough competition from Indian

as well as international players

loosing flights and employees

3. OPPORTUNITIES:- Expanding tourism business


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v Founded : 2004

v Hubs : Indira Gandhi International

Airport (Delhi)

v Company slogan : Flying for everyone

v

Parent company : Sun Group

v Headquarters : Mumbai, Maharashtra

v Key People : Kalanithi Maran,( founder &


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Spice jet allows cheap travel as well as instyle. We can travel to a lot of places at not

so high price. They are here with the mission to become

Indias preferred low cost airline.


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7/9/12SWOT ANALYSIS OF SPICEJET

Strength

1. Strong backing Promoters

2. Large market share through LCC

Weakness

1.Not on too many routes

Opportunity


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vFounded :July

1932

vHubs :

Chhatra ati


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7/9/12Swot analysis of air India

Strengths

:-

1. Information


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7/9/12VIDEO.

Air India Advertisement - Fun ny.flv


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v Founded : 2006

v Commenced operations : August 4, 2006

v Hubs Indira Gandhi International Airport (Delhi)

v Fleet size : 50

v Company slogan : Go Indigo

v Parent company : InterGlobe Enterprises

v Headquarters : Gurgaon, Haryana, India

v Key People : Rahul Bhatia, MD

Aditya Ghosh, President

v Profit : 650 crore (US$143 million) (2011)


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7/9/12Swot analysis of indigo..

Strength-Only LCC to make consistent profits

Cover major cities only

It is always on time and cover lesspercent of cancellation(0.4%)

Weakness- Not on too many routes

Opportunity-Opening up of International SkiesLargest Market shareMiddle Class taking to the skies

Threats- Plenty of new LCCs to compete

Rising Labor costs


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IndiGo - YouTube.FLV


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PESTLE ANALYSIS.

Airlines are a good one because so many different

things affect them.

Political - Taxes that they get charged in differentcountries for landing, fuel taxation etc

Economic - interest rate movement affect theirlong-term debt. Oil prices increasing, affecting theirprofits from increased fuel costs.

Social - Populations growth - an ageing populationaffect them i.e. baby boomers, lots of people inthat life stage have more disposable income tospend....


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Technological - As things improvetechnology becomes cheaper. It meansentries to barrier are lower for competitors to

join.

Legal - Different legalities of differentcountries - some stricter than others...

Environment - carbon offsetting, and theirCSR policy


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Thank you

New Airline Industry

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