Travelplanet24 Presentation
17
The impact of technology on conversions
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Transcript of Travelplanet24 Presentation
The impact of technology on conversions
Table of content
A/B or multivariate testing
1.
The integrated booking funnel
3.
How to use social media in the booking funnel
2.
A/B or multivariate testing
We made a small experiment where we changed the „book“ button on the last step of our booking funnel.
Definition: Multivariate testing is a process by which more than one component of a website is tested in a live environment.
Multivariate testing can test the effectiveness of multiple variations of content.
The experiment
The winner
Original design New design
Unbelievable Results
• 4,8 % increase of conversions on the last step with the new button compared to the old button
• Increase of our monthly turnover by 132.348 €
Table of content
A/B or multivariate testing
1.
The integrated booking funnel
3.
How to use social media in the booking funnel
2.
How to use social media to increase conversion
• The idea was to reward users for sharing their travel plans on facebook
• We integrated the facebook API in our results and offered a 2 € discount per passenger for sharing the information on facebook.
The application
35.000 posts on facebook
• Increase in conversion
• 35.000 posts on facebook in one month saying „I am flying to London with travelplanet24.com and saved XX €“
Table of content
A/B or multivariate testing
1.
The integrated booking funnel
3.
How to use social media in the booking funnel
2.
Confusing offers
1.• User sees a banner on the internet
• He clicks on the offer
2.
• The user is redirected to a landing page with some kind of search mask
• The user enters the dates he is interested in
Confusing offers
3.
• The user is redirected to a result page but he can’t see the price of 48 €
• User leaves dissapointed because he can not find what was promised to him.
The integrated booking funnel
1.
• User sees a banner on the internet
• He clicks on the offer
2.
Automatic update of prices
The integrated booking funnel
User is redirected to a page where he immediately sees what dates the price is available
Investing in technology will increase your conversions
Thank you very much for your attention
LinkedIN: http://gr.linkedin.com/pub/philipp-brinkmann/b/2a2/423Facebook: www.facebook.com/travelplanet24Twitter: travelplanet24
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