travel magazine

Celebrating

years in travel1993 – 2013

travel magazine

“There simply isn’t a better magazine for the serious traveller.” Bill Bryson

Wanderlust: the most respected source of authentic travel experiences worldwide

Launched in 1993, the multi-award winning Wanderlust is the UK’s leading magazine for adventurous and independently-minded travellers.

From iconic destinations to the back of beyond, Wanderlust inspires travellers to see the world with fresh eyes. Renowned for its authoritative writing and inspirational photography, Wanderlust has won numerous awards. Covering local cultures, authentic experiences, wildlife and outdoors, Wanderlust attracts a loyal, high-spending audience who live to travel.

The Stats

Launched: 1993Frequency: 10 per yearUK Circulation: 34,000Readership: 86,000+Socio-economic group: 93% ABC1Age demographic: 25-34 19%; 35-54 43%; 55+ 36%Readers take over 250,000 overseas trips per yearWebsite unique users: 115,000 (March 2013)

“The most discerning travel magazine this side of Nanga Parbat...” Michael Palin

Why Wanderlust?

• We’re inspirational -the magazine that takes you further

• We’re for the road, not just the coffee table - the magazine is full of practical advice

• We’re pioneering - we include destinations that other’s won’t or don’t

• We’re authoritative - trusted by experienced travellers and experts

• We care - we won’t promote anything substandard or untested.

Audience

• People who are unsatisfied by conventional holidays

• Active travellers who take several holidays a year

• People with curious minds• People who are financially

committed to travel

They are most interested in...

• Local culture• Nature and outdoors• Wildlife• Walking & trekking• Photography

They want to see advertisements from...

• Destinations• Tour companies• Airlines• Gear and equipment, including

photographic equipment, binoculars, GPS, clothing and luggage

• Travel services• Accommodation• Travel jobs

To discuss licensing opportunities contact bruce@brucesawfordlicensing.com