Travel and Social Media
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Conversation starters
Travel Magazine E-Day
30/09/2010
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Hi! My name is Sofie
©clopin
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Social Media Overview
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?
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Social Media Revolution 2 (Refresh): http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
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Source: bvlg.be
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Facebook in Belgium3.5 million Belgian accounts
+/- 7 million Belgians online
= 50% of the online population is active on Facebook
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Facebook in Belgium50.9 % of the Belgian
Facebook users is 18-34 yo
50.3% men
vs 49.7% woman
42 % Frenchspeaking
vs 58 % Dutchspeaking
Source: http://www.checkfacebook.com/
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Other...LinkedIn: 526,476 BE profiles
Netlog: 3.1 million Dutchsp members 7.8 million FRsp members
Twitter: +/- 30,000 accounts (VL)
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But first...
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... some history
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Web 2.0
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Web 2.0
The ‘new’ web
creation
social
decentral
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1. CreationThe web is the first mass medium where the production tool is the same as the consumption tool.
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Pyramid
1 10 100 1000
CreatorsReactorsLurkersStrangers
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2. Social
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3. DecentralMetcalfe’s law
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Bron: Wikipedia
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Yelling does not work
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Where to start?
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Social NetworksFacebook, Hyves, Netlog, Bebo...
Facebook + local, LinkedIn
Biggest audience
Usually closed
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Sharing NetworksYoutube, Flickr, Vimeo, Digg, Slideshare, StumbleUpon
Open
Focussed on sharing + commenting
Google!
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MicrobloggingTwitter, Yammer, (Facebook?)
Open
Asymmetrical
Influential
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BlogosphereLocal
Open
Networks
Influential
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ForumsNot dead!
Closed
Mature
Google!
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WikiWikipedia, Lostopedia
Curated
Collaborative
Google!
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How to start?
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Social Media=
a bar
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What does work?Listen
Facilitate
Conversation
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1. ListenTracking tools
Analysis
Feedback
Quantitative & qualitative!
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1. ListenWhere is your particular audience?
Where are your ambassadors?
Where are your influentials?
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2. FacilitateOffer them a platform
Give them ‘something to talk about’
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Remember?
Web 2.0, the ‘new’ web
creation
social
decentral
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2. FacilitateAllow people to create
Allow people to share
Do not try to control centrally
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Social Currency
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2. FacilitateGive people something to “score” in the eyes of their peers
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2. FacilitatePlatform?
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3. ConversationKeep the conversation going
Reactive? Proactive?
Answer questions
Incorporate feedback
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Content
Social Media
Tracking
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Feedback loopContent creation
Social Media
Online Reputation Management
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Rinse and repeat
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Good luck!
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Questions?
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Bart De Waele
E: [email protected]: +32 495 51 36 36
Sofie Verhalle
E: [email protected]: +32 478 20 84 11
Bart Debunne
E: [email protected]: +32 486 76 70 26
Joke De Nul
E: [email protected]: +32 486 41 84 30
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T: +32 9 269 52 45E: [email protected]