Travel 2.0
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Travel 2.0 Jaime Pons Capó Instituto Tecnológico Hotelero Projects & Marketing Manager http://jimmypons.com October 2007
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Tourism is a reflection of a big part of society, and is evolving towards the use of internet as a platformto interact in an environment we call web 2.0 aplied to travel is Treavel 2.0
Transcript of Travel 2.0
Travel 2.0Jaime Pons Capó
Instituto Tecnológico Hotelero
Projects & Marketing Managerhttp://jimmypons.com
October 2007
Internet have made the earth smaller
Smaller
Smaller
Smaller
Smaller
And some people say…..
And some people say…..
And some people say…..
And some people say…..
And some people say…..
That now is even flatter…
Something is changing
Tecnology is changing our lives...
Tecnology is changing our bussines…
The Web is changing society...
http://jimmypons.com
The Web is changing society...
The Web is changing society...http://creing.blip.tv Webision
The Web is changing society...
Society has changed and we need a reflexion…
Tourism is a reflectionof a big part of society, and is evolving towards
the use of internet as a platformto interact in an environment
we call web 2.0
¿What is really web 2.0?
Is the tag we use to name a new cycle in the constant andcrazy evolution of the worldwide web.
¿ a new bubble like the .com?
Web 2.0 in one image
Yes, you.
YOU control the InformationAge
Welcome toyour world.
¿What is Travel 2.0? Applied to the user (traveller)
It is the verticalization of the web2.0 concept applied totourism where the relationship between the enterprise andthe traveller has changed dramatically.
When a client has to decide where to go and where tostay, comments by other clients give a more reliableopinion than any other agents.
Technology and the web has made this possible, as thisnew practice is very similar to customer testimonials. Travel 2.0 could be defined as the “Word of MouthTechnology”.
Personal vision of travel 2.0
Word of mouth and testimonials evolution, applied to the XXI century, using the www. Creating a new term the “mouse-web”.
11
25As many as www conections
Evolution stepsTravel 1.0 Travel 1.5 Travel 2.0
Tourismsector
Tourismsector
Tourismsector
Web to inform Web to colaborateWeb to inform and book
¿But, what are we talking about?
PodcastsAudio-VideoRSS+MP3
BlogsVideoblogsPhotoblogsMicroblogs
Travelcomunities
Virtual worlds
VideosPhotos Evaluation
Trails
Maps
AirFares
SMM
RSSXML
AJAX
RSS, real simple sindication
RSS is a family of Web feed formats used to publish frequentlyupdated content such as blog entries, news headlines or podcasts. AnRSS document, which is called a "feed", "web feed", or "channel", contains either a summary of content from an associated web site orthe full text. RSS makes it possible for people to keep up with theirfavorite web sites in an automated manner that's easier than checkingthem manually.
RSS content can be read using software called a "feed reader" or an"aggregator."
Wikipedia
Ajax“Ajax, or AJAX, is a web development technique used for creatinginteractive web applications. The intent is to make web pages feelmore responsive by exchanging small amounts of data with the serverbehind the scenes, so that the entire web page does not have to be reloaded each time the user requests a change. This is intended toincrease the web page's interactivity, speed, functionality, andusability.Ajax is asynchronous in that XML data loading does not interfere with
normal HTML and JavaScript page loading”Wikipedia
Webs Travel 2.0Evaluación Georeferenciación y Mapas
Planificador de viajes y rutasPodcast audio
Operadores 2.0
Metabuscadores
Webs Travel 2.0Comunidad viajeros Guías de viaje Travel blogs
Fotos
Proyección Tarifas
Podcast vídeo
Tags
Social Media Marketinghttp://hyves.net/ (Focus on students and Dutch speakers )2,311,790http://www.friendsreunited.com/ (School, college, sport, streets )12,000,000http://www.faceparty.com/ (British teens and 20-somethings )(5,900,000)http://www.facebox.com/ (European young adults (14-24))(14,000,000)http://www.care2.com/ (Green living and activism )(6,900,000)http://www.bebo.com/ (Schools and colleges)(22,000,000)http://www.myspace.com (General)162,400,000
Hotels SMM in “You Tube”
Virtual worlds, Habbo Hotel
Hotel SMM in Second Life
From 1.0 to 2.0, hotel web
Hotel1.0
One-wayBrochure 24x7Inform the clientText and photosTel. e-mail, etc.Telephone bookings
Hotel1.5
Hotel2.0
1995 2.000 2007
Two-wayCommercial textBookings 24x7NewsletterClub, VIP, etc.SEO
CollaborativeLoyalty and client retentionBrandingImproved communicationBlogs, Podcast, Google MapsPhotos, client commentsSMM (Social Media Mkt)
Estatic Dynamic CollaborativeHTMLJPGGIF
DHTMLASPCSSCMS
AYAXXMLSOAP
From 1.0 to 2.0, hotel web
Hotel1.0
UnidireccionalBroshure 24x7Inform the clientTexts and photosTel. e-mail, etc.Telephone bookings
Hotel1.5
Hotel2.0
1995 2.000 2007
BidireccionalComercial textsBookings 24x7NewsleterClub, VIP, etc.SEO
CollaborativeFidelización clienteComunication improvementBlogs, PodcastGoogle MapsPhotos, clients comentsSMM
Estatic Dinamic CollaborativeHTMLJPGGIF
DHTMLASPCSSCMS
AYAXXMLSOAP
Web evolution Amic-Hotels
Web evolution Amic-Hotels I
Web evolution Amic-Hotels II
Web evolution Amic-Hotels III
Web evolution Amic-Hotels IV
Travel 2.0 ¿Second Internet revolution?
Jaime Pons Capó
Instituto Tecnológico Hotelero
Proyects and Marketing Director
Tel. 914171246
www.ithotelero.com
http://jimmypons.com
