Destination 2.0 - Digital Travellers and the Destination Oman: International Travel & Tourism Show...
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Transcript of Destination 2.0 - Digital Travellers and the Destination Oman: International Travel & Tourism Show...
Destination 2.0: Digital Travellers & the Destination Oman - Engaging
travellers in an "Always-On" Culture
Martin Kubler FIHCEO – Iconsulthotels
Hospitality, Tourism, & Service Industries Consulting | Innovation Specialist, Writer, Trainer
www.iconsulthotels.com
How today’s destination,
hospitality, and tourism
management operations must
change to cater to tomorrow’s
travellers…
• “Always on”
• Impacts entire tourism/traveler lifecycle
• What’s the trade-off?
• Value rather than gimmicks?
Yesterday Today
“Destinations are what they say they are”
“Destinations are what people say they are”
Full Control Loss of Control
One Size Fits All Tailor-Made / Customized
Marketing Department We’re all in marketing now!
Not enough data Too much data?
• Average does not create ripples
• Influencers like authenticity
• Our structures need to change
• Numbers only matter if they add up correctly