Transport Thursday 15 November 2012 - Electric Bicycle
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Transcript of Transport Thursday 15 November 2012 - Electric Bicycle
The present and the future of the electric bicycle
Ir. Sa7sh Kumar Beella
15 November 2012
I would like to talk about
• What electric bicycle brings to the table? – Challenges – Innova7on – Sustainability!
• How electric bicycle can/will change the way we use the bicycle? – Industrial Design Engineering ac7vi7es – Challenges for Research/(design) agenda
What is electric bicycle?
• It’s an bicycle with electric motor and rechargeable baPery
• There are two types – Pedal assist – Power on demand (ThroPle)
• The augmented power is around 200-‐ 500WaPs depending on the country and regula7ons
NL status • The Netherlands has a fleet of 18+ million bicycles. • Electric bicycles have reached a market share of 13.6% by 2010,
as e-‐bikes sales quadrupled from 40,000 units to 166,000 between 2006 and 2010, and the electric-‐powered models represented 25% of the total bicycle sales revenue in that year
• By early 2011 one in every seven bicycles sold in the country is electric-‐powered despite the fact that on average an e-‐bike is three 7mes more expensive than a regular bicycle.
NL status (2)
• A 2008* market survey showed that the average distance traveled in the Netherlands by commuters on a standard bicycle is 6.3 km, while with an electric bike this distance increases to 9.8 km
• E-‐bike ownership is par7cularly popular among people aged 65 and over, but limited among commuters.
• The electric bicycle is used in par7cular for recrea7onal bicycle trips, shopping and errands.
*Ref: Ingrid Hendriksen et. al (2008). Elektrisch Fietsen, Marktonderzoek en verkenning toekomstmogelijkheden, TNO Kwaliteit van Leven
NL status (3)
• 81% of all E-‐bikes are sold** to consumers older than 50
• 42,5% of the E-‐bikes are sold to people older than 64
• 8% of all E-‐bikes are sold to consumers younger than 40
**Ref: GfK(2011). GfK jaargids 2012 : inzichten en marktontwikkelingen in de Benelux
NL status (4)
Courtesy: Kay van Mourik
Why people buy an e-‐bike?
• Normal cycling is too heavy • To beat the head wind more easily • To cycle longer distances • To beat the hills more easily • I am not that sporty, but I do want to start with light exercise
• To travel quicker, save 7me. • To be more environmental friendly • Because I do not want to arrive at work all sweaty
Ref: Ingrid Hendriksen et. al (2008). Elektrisch Fietsen, Marktonderzoek en verkenning toekomstmogelijkheden, TNO Kwaliteit van Leven
How it works?
BaPery pack 10x3,6-‐4,2 V
Courtesy: Kay van Mourik
Is it sustainable?
• A simple LCA shows it consumes more resources at produc7on, use and as well recycling!
• Its not environment friendly!
• But the func7on it fulfills is more than a bicycle • It could be sustainable – If it replaces a motor vehicle (such as a scooter/moped or even an automobile)
– Brings in a added value to a bicycle in terms of added func7on
– Present market segment (80% of it) want to use E-‐bike for comfort reasons, which is very jus7fied!
E-‐bike with an added func7on (1)
E-‐bike with an added func7on (2)
E-‐bike with an added func7on (3)
E-‐bike with an added func7on (4)
E-‐bike with an added func7on (5)
Challenges for future
• Traffic safety • Synergy among the slow traffic and on the bicycle lane
• Conserva7on of the tradi7onal and most sustainable form of the bicycle
• Bicycle + electric motor= new behavior
• new behavior ànew product system à new urban environment
Thank you [email protected]