Translation, Localization And Globalization Zhu Xianchao
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Transcript of Translation, Localization And Globalization Zhu Xianchao
Translation, Localization & Globalization
Zhu XianchaoLan-bridge Group
April 16, 2011
Translation
Purpose–Communication–Understanding–A traditional word since thousands years
ago.
Localization
Why localization–“入乡随俗”–When in Rome do as Romans do
Localization
What is localization–Do you like hot pot?–Are you localized, the food, the weather,
the people here, etc?–More than translation, not only language
issues, but also physical, cultural, technical related.
–It is a new word.
Localization-examples
Food: McDonalds – Adapted to different markets
Automotive: Audi A6 L Vs. Audi A6– Cultural background
Time-zone & Measurement– Beijing Time vs. London Time, – km vs. mile, kg vs. pound– Technical related
An In-depth Example - McDonalds
CHINA
An In-depth Example - McDonalds
INDIA
An In-depth Example - McDonalds
ARABIA
Globalization
Why globalization,–It is a small world–It is a world standing on the internet
Globalization
What is globalization,–“走出去”–Going abroad, going international–It is a old word, since thousands years
ago, the Netherlands, Great Britain, Spain, and the Americans.
–It is also a new word,
50 years ' time-span
1978-2000– China and the rest of the world– Import more technology and ideas– Localized into China, one-direction
2000-2010– Two-way, two-direction
2010-2020, 2030, now China– Multi-way, multi-direction, the rest of the world.
HSBC
?
HSBC
Localization & Globalizationtwo words,
one meaning
Translationis the Language-bridge for
Localization & Globalization