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Transitioning Publications from Print to Web
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Transcript of Transitioning Publications from Print to Web
June 20, 2014 2014 PRSA Midwest District Conference
Transitioning publications from print to web
Problem?
Why?
Pros of digital publications • Printing and distribution
costs much lower than conventional media
• Greater circulation and subscription potential
• Greater advertising potential with capacity for interaction and web traffic referrals
• No technical experience required to create and distribute
• Bring your content to life with photography, video, audio and interactive links
• Make your entire back catalogue available
Cons of digital publications
• Hard to read if not optimized for mobile (zooming in and out, etc.)
• Can add layers of confusion for readers if not designed correctly
• Multiple devices, operating systems, browsers, app engines to keep track of
Examples
Process
Process • Evaluation of content • Design • Coding/building
Missouri State Magazine
Mind’s Eye
Research page
Online magazine
Homepage
Social sharing
Web-first approach • Interviews and written story • Photography and video • Publish one story a month on Mind’s Eye site • Publish printed piece in September
Positives
Negatives
Lessons learned
Software & Platform Resources • WordPress • Readmore • Google Currents • Treesaver • Baker Framework • Adobe Digitial Publishing Suite
The future