Transitioning Alumni Magazines from Print to Web
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TRANSITIONING ALUMNI MAGAZINES PRINT TO WEB from ★★★ ★★★ SUNDAY, OCTOBER 16 ★ 9:00 AM ★ UCDA DESIGN CONFERENCE BRAD MITCHELL ★ MISSOURI STATE UNIVERSITY ★ @EMARG0ED
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This presentation took place at the annual UCDA Design Conference on October 16, 2011 in Phoeniz, AZ. Many institutions have 'gone digital' with their alumni magazines by posting simple PDF versions or by paying third-party vendors to create Flash page-flip versions. This session will demonstrate how Missouri State University designed and built a new magazine website using a customized Wordpress theme with only a few staff members and student workers. The presentation will cover the challenges of transitioning from print to web, the design and implementation process, social media integration and interactivity with readers.
Transcript of Transitioning Alumni Magazines from Print to Web
TRANSITIONING ALUMNI MAGAZINES
PRINT TO WEB from ★★★ ★★★
SUNDAY, OCTOBER 16 ★ 9:00 AM ★ UCDA DESIGN CONFERENCE
BRAD MITCHELL ★ MISSOURI STATE UNIVERSITY ★ @EMARG0ED
So. . .
WHAT’S THE PROBLEM?
WHY GO ONLINE?
MISSOURI STATE MAGAZINE
CONTENT
Photo by ifranz on Flickr
★ 2-3 FEATURE STORIES
★ 4 SECTIONS PER ISSUE
FIRST ATTEMPTS
★ FLIPBOOK
Photo by woodleywonderworks on Flickr
WEB TEAM ★ DESIGNER
★ NEW MEDIA PRODUCER
★ STUDENT DEVELOPER
PROCESS
Photo by jared on Flickr
★ EVALUATION
★ DESIGN
★ CODING
CUSTOM VS.
TEMPLATE
WORDPRESS
Photo by Nikolay Bachiyski on Flickr
SCREENSHOTS
AUDIO
VIDEO
SLIDESHOW
ADDITIONAL TEXT
AUTOMATIC FUNCTIONS ★ POST ONLY ONCE
★ TABLE OF AUTO CONTENTS
★ FEATURES, ETC.
Photo by Stéfan on Flickr
POSITIVES
Photo by Andrew_Nielsen on Flickr
★ EXPAND STORIES ★ MORE ADS ★ NO PAPER LIMITATIONS ★ COMMENTS ★ INTERACTION
IS THIS A GOOD IDEA?
★ MORE WORK
Photo by dcosand on Flickr
Photo by Auntie P on Flickr
WHAT WE LEARNED
★ PLAN SIMULTANEOUSLY
★ PUBLICIZE!
RESULTS ★ OVER FIRST 5 ISSUES:
★ 17,000+ UNIQUE VISITORS ★ 46,000 PAGE VIEWS ★ 140 COMMENTS
MAGAZINE. MISSOURISTATE.
EDU
