GasedOut v1.0 (Gas Doubt)

The RGY of Movement:

­ No automation + No Human:Computer Interface + Past = Flintstones era of foot powered movement.­ Half automation + Half Human:Computer Interface + Present = Knight Rider era of manually driven machinepowered movement.­ Full automation + Full Human:Computer Interface + Future = Jetsons era of automatically driven machinepowered movement.

The Communication:

The Flow muct be “Company, give then take...take then give, Customer” to insure that whoever initiates thecommunication must give first and all taking in the communication can happen inside of a circle of givingfrom both sides. The station has 3 relationship dynamics.

­ Car: A relationship of mutual survival where the station is the healthcare provider of the car.­ Person: A relationship about thriving. Both do not need each other for survival. it is a relationship ofconvenience.­ Larger Ecosystem: A relationship that is only give from the station, it is a relationship that effects both thesurvival of the station and the thriving aspect of the station, as well as the larger ecosystem.

The Communication (Gas Doubt):

In the past the communication was easy...all a station needed to do was put up a sign so that those whoneeded gas (or feeling GasedOut) could just pull in. But now just having a sign won’t work because there isa worry of an oil shortage.

Operating System Upgrade:

The purpose must be fuel and not gas in relation to the service provided within the context of the threerelationships. A greener and cleaner fuel operating system.

GasedOut v1.0:

1st step is to literally create an operating system app for an ecosystem servicing the fuel station experiencethat is founded on a need for less and want for more communication flow. For security the app will first beintroduced with the iPhone 5S since it has the technology for full security with fingerprint login.

Need For Less, Want For More:

­ Need for less...waste, unappreciated loyalty and one way business­ Want for more...convenience, appreciated loyalty and two way business

Cross Clouding Reality:

Mobility + Handheld = Obsolete for just communication = Cross Clouding Reality = A remote control for anautomated life. Sync the station, the car and the app in the clouds so they run in sync in real time.

Communication Channels & Communication Plan:

With the remote, we can record the customers interactions from start to finish. The communicationchannels should follow the operating system app’s structure. Want More ­ Green Ribbon for the person,Need Less ­ Name Your Car for the vehicle and Get Rewarded ­ People Help People for the largerecosystem. Each will have 3 triggered campaigns and 3 seasonally scheduled campaigns in the theme ofeach channels main campaign.

Diagnostic Feature:

The diagnostic feature would be the most valuable feature...it will because of cloud computing be able to runreal time diagnostics on the car that will be recorded by the operating system app.

S.o.S:

S.o.S is a part of the OS app that provides the ecosystem with a social aspect...it is called S.o.S becauseit stands for Social or Stranded. It will have interactive chatting and location features that will allow people toplay road games with each other, help each other if someone gets stranded with car troubles and a featurethat will allow everyone to tip each other on sights to see on the road.

Community Currency:

And to help the ecosystem become self­sufficient and autonomous, we can create a community currencyfeel to the loyalty points; 1 point for 1 real world currency; by opening it up for people to trade points likecurrency with other members. This would also help open up a channel for us to become an online affiliatewith the daily deals feature of the goodie bag. We can sell products from other places online, which ofcourseadds value to the power and reach of the loyalty program. Having a currency will also give a chance to havea last attempt trigger campaign for a customer that has not been around for a while. We can try to inspirethem to come back by letting the trade in their points for real world currencyu at a rate of 10 to 1...making itthe same as a 10% cash back offer dressed up differently.