Transcendent Innovation - VentureWell...• Purposeful Business Model© • Authentic Marketing –...
Transcript of Transcendent Innovation - VentureWell...• Purposeful Business Model© • Authentic Marketing –...
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Transcendent Innovation©
“Dream Massive, Start tiny,
Scale Conscientiously”
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© Blue Earth Network, 2013
Sources of Compe--ve Advantage
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© Blue Earth Network, 2013
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Patents Branding Employees Process & Culture
Cost Advantage
Product Superiority
Distribu-on Partners Sales & Service Supply Chain
Trust & Loyalty
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© Blue Earth Network, 2013 4
• Un-filtered Unmet-Human Need discovery
• Ethnographic Psycho Analysis/Interviews
• Re-framing category
• True Purpose©: Setting the innovation context
• Holistic Value Proposition©
• Innovation EQ – Transformation Brief
• Ideation, Rapid-Prototypes • Low cost Designed
Experiments to evolve innovation
• Strategic Market Entry targeting “innovators” – maximize cash flow, minimize risk
• Purposeful Business Model©
• Authentic Marketing – Highest Truth© - invisible competitive advantage
Transcendent Innovation Model©
Paradigm Shifting Discovery
Product
Organization
User
Category
Planet
Human
Intrapreneurial Cross-Functional Team Structure
Disruptive Invention Transcendent Adoption
Time
Loya
lty &
Ado
ptio
n
GreatestNeed)
Biggest)Market)
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© Blue Earth Network, 2013
DISCOVERY
Discipline 1: Sharpen your True Purpose©
INVENTION
ADOPTION
People’s Aspirations
Your Passion
Transcendent Aspira-ons
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© Blue Earth Network, 2013
Transcendent Value is sparked from your absurd point of view
on how the future will be better than the present
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© Blue Earth Network, 2013
DISCOVERY
Discipline 1: Sharpen your True Purpose©
INVENTION
ADOPTION
People’s Unmet Aspirations
Company Passion
Transcendent Aspira-ons
Unleash people’s crea.vity and produc.vity
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© Blue Earth Network, 2013
Unleash people’s crea-vity and produc-vity
Tangible Barriers: Complex and fragmented software/hardware
Emotional Barriers: Overcome Creative Inadequacy & Technophobia
Intuitive Solutions that make Creativity & Productivity
Simply Joyful Transformation Brief!
True Purpose!
DISCOVERY
Discipline 2: Create/Refine Holistic Value Proposition©
ADOPTION
INVENTION
Seduc3ve Confidence Limbic Objective!
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© Blue Earth Network, 2013
DISCOVERY
INVENTION
ADOPTION
Discipline 3: Cultivate Your Transcendent Adoption Curve©
Time
Loya
lty &
Ado
ptio
n
Biggest Market
GreatestNeed
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Which Consumer Target? Which Channels? Which Partners? Which Countries?
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© Blue Earth Network, 2013
DISCOVERY
INVENTION
ADOPTION
Discipline 4: Evolve a Purposeful Business Model©
Massive Things Start Tiny...always
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© Blue Earth Network, 2013 11
Discipline 5: Communicate Your Highest Truth©
DISCOVERY
INVENTION
ADOPTION
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© Blue Earth Network, 2013
DISCOVERY
ADOPTION
Discipline 6: Nurture Transcendent Intrapreneurship©
INVENTION
Planners!
Growth Business Managers!
Cash Cow Managers “Liquida3ons” Managers!
Scien3sts & Researchers!Idea People
Chasm Entrepreneurs/Intrapreneurs!
Source: Gifford Pinchot III
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© Blue Earth Network, 2013 13
• Un-filtered Unmet-Human Need discovery
• Re-framing category
• True Purpose©
• Holistic Value Proposition©
• Innovation EQ – Transformation Brief
• Ideation, Rapid-Prototypes • Low cost Designed
Experiments to evolve innovation
• Strategic Market Entry targeting “innovators” – maximize cash flow, minimize risk
• Purposeful Business Model©
• Authentic Marketing – Highest Truth© - invisible competitive advantage
Blue Earth Transcendent Innovation Model©
Paradigm Shifting Discovery
Product
Organization
User
Category
Planet
Human
Intrapreneurial Cross-Functional Team Structure
Disruptive Invention Transcendent Adoption
Time
Loya
lty &
Ado
ptio
n
GreatestNeed)
Biggest)Market)