TRADETEAM - Delivering more than just drinks

Tradeteam is the specialist drinks distribution arm of the world’s largest logistics company - DHL.It was created in 1995, when the former Bass Brewery opted to sell its distribution service, andtoday runs a nationwide operation from its headquarters in Hams Hall, Birmingham.

What was a single-contract company is now a leading logistics provider working withmost of the UK’s major breweries and pub companies.

Since 2004, Tradeteam has pursued a proactive strategy of continual improvement.Key points of focus for this initiative over subsequent years have been:

• The recruitment of the right people for the right job• Putting customer needs first through the development of tailored services• £40 million investment in systems and assets to improve overall service and efficiency

An ongoing ‘innovation programme’ has delivered tangible results and customer service levelsare consistently of a high standard.

The company has grown beyond recognition in a short space of time and has matched thisprogress equally with its approach to corporate social responsibility and training, placing itsstaff at the heart of the business…and delivering an overall, first class service.

TRADETEAM - Facts and Figures

Tradeteam is the UK’s leading drinks logistics business with aturnover of £160m per annum.

Tradeteam has an industry unrivalled nationwide network with30 operations, 600 vehicles and more than 2,000 employees.

Tradeteam operates multi-customer supply chain services forbrewers, drinks suppliers and retailers throughout the UK,stocking more than 2,000 product lines.

Tradeteam has an enviable ‘blue chip’ customer portfolio.

Tradeteam delivers to more than 30,000 ‘on trade’ outlets eachweek - 20,000 of which are free ‘on trade’ outlets and carriesout more than 7,000 primary (off-trade) trips every month.

Tradeteam picks 50 million items per year - including four millionwines and spirits cases - with a 99.88% accuracy rate.

TRADETEAM - Delivering for its Customers

1. Aberystwyth2. Acton3. Belfast4. Burton5. Dumfries6. Dundee7. Ebbw Vale8. Enfield9. Exeter10. Glasgow11. Gloucester12. Grimsby13. Hams Hall14. Hebburn

15. Hull16. Inverness17. Knowsley18. Newquay19. Norwich20. St Ives21. Stoke22. Stretton23. Swansea24. Salfords25. Strood26. Tadcaster27. Teeside28. Tinsley29. Totton30. Wolverhampton

TRADETEAM -Delivering a Nationwide Service

TRADETEAM - Delivering Top Services

• Distribution of drinks to pubs,supermarkets and ‘off trade’ outlets• UK and Ireland deliveries• Same day and next day deliveries• Warehousing and storage of drinks• Stock management and inventory financing• Stock forecasting and drinks replenishment• Customer Service Centre operations• Other value-added services1

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TRADETEAM -Delivering through Innovations

Enhanced Order Management SystemTradeteam has made a significant investment in its ordermanagement system (AURORA) to complement that of itscustomers’. The system can be modified to run alongside acustomer’s existing technology. AURORA provides fullvisibility of orders and delivery. More importantly perhaps,it provides a valuable tool in the assessment of the profitand sales performance of every outlet.

Transport Management System (TMS)TMS has been developed by Tradeteam to reflect thespecialist requirements of the drinks industry and has beenrolled out across the business over the last 12 months.TMS provides the company with invaluable informationon transport crew activity. Its main purpose is to deliver aconsistency in service to all end users. Daily issues arequickly fed back for resolution through a structured de-briefas well as providing tracking of planned versus actualperformance reporting by individual operation and crew andthe monitoring of overall transport performance.

Warehouse Management System (WMS)Tradeteam’s Warehouse Management System (WMS) is bestdescribed as the advanced technology and operating processthat optimizes all of its warehousing functions. These functionstypically begin with receipts from suppliers and end withshipments to customers, and include all inventory movementsand information flows in between.

Tradeteam’s WMS solution has been designed to mergecomputer hardware, software, and peripheral equipment withimproved operating practices for managing inventory, space,labor, and capital equipment in its warehouses anddistribution centres. The implementationof WMS has allowedTradeteam to increase its competitive advantage by reducinglabour costs, improving customer service, increasing inventoryaccuracy, and improving flexibility and responsiveness.The WMS allows the company to manage inventory in realtime, with information as current as the most recent order,shipment, or receipt and any movement in between.

The Development of a Stock Ownership SolutionThis exciting new initiative launched this year allowscustomers to have a direct relationship with its productsuppliers without the need to purchase via a wholesaler.This in turn means that customers no longer have ownershipof stock with the associated costs and significant cash outlayuntil the products are delivered to their outlets. This not onlymeans that customers have direct control of its distributioncosts and performance but also that it leaves the companyfree to focus on its core business of retailing rather thanstock replenishment.

Customer ServiceTradeteam’s Customer Service Centre now manages allcustomers’ distribution queries. The centre employs 40people and reports directly into the operations function,enabling the rapid resolution of any day-to-day service issues.

The centre deals with order capture, direct call logging,complaints analysis and pro-active customer surveys. Already,feedback for this service has been very positive andTradeteam plan to use its capabilities not only to improveservice levels to all of its customers but also to introducemarket focussed initiatives into the business.

Tradeteam LimitedEdison Road I Hams Hall National Distribution Park

Coleshill I Birmingham B46 1TTTelephone: 01675 468 500 I Fax: 01675 467 541

Email: sales@tradeteam.com I Website: www.tradeteam.com