Trademark Your Brand: Seminar at Burnaby Board of Trade
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Transcript of Trademark Your Brand: Seminar at Burnaby Board of Trade
![Page 1: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/1.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
Trademark Your Brand!
If It’s Worth Promoting,
It’s Worth Protecting! ®
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IF YOU HAD AN UNLIMITED BUDGET,
ALL OTHER THINGS (INCLUDING PRICE) BEING
EQUAL, WHICH WOULD YOU BUY?
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LESSON #1: BRAND IS IMPORANT
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• Louis Vuitton sues fried chicken restaurant with similar logo
• Beyoncé Sues "Feyoncé" Knockoff Retailer
• University of Houston System Files Trademark Infringement Lawsuit Against South Texas College of Law over similar logo.
• Citigroup sues AT&T for trademark infringement over the words “THANK YOU”
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• Sweetie Pie's owner sues his own son, alleging trademark infringement at his restaurants
• Metallica, Canadian Cover Band Reconcile Over Cease and Desist Letter
• Apple loses trademark fight over 'iPhone' name in China
• Adidas Settles Lawsuits with Marc Jacobs and Forever 21
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• Sanders campaign accused of "trademark bullying“
• Christian Louboutin Wins Trademark Lawsuit: Red Sole Triumph!
• Brewery Changes Name For Second Time In Two Years Because Trademark
• Sorry Manchester United, 'Jose Mourinho' is a registered trademark of Chelsea Football Club
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• Vancity Buzz rebrands shortly after Buzzfeed Canada’s Trademark approved
• DeMartini, Pearcy, Croucher Take Control Of RATT After Expelling Blotzer From Partnership
• Snoop Dogg and Toronto Maple Leafs Battle Over "Leafs" Trademark
• Seattle salon shares trademark warning for small businesses
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• ASOS pays out £20.2 million in trademark battles
• Indonesian “Pierre Cardin” wins lawsuit against the French designer
• USPTO asks Supreme Court to hear The Slants case
• Oprah Winfrey wins ‘Own Your Power’ trademark suit
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LESSON #2: TRADEMARKS MATTER TO BUSINESSES OF ALL SIZES
AND ALL INDUSTRIES
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+1 (778) [email protected]
http://TrademarkFactory.Com
Trademark Your Brand!
If It’s Worth Promoting,
It’s Worth Protecting! ®
![Page 21: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/21.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
QUIZ:If a business does not have
THAT for long enough time,
it is guaranteed to FAIL.What is it?
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+1 (778) [email protected]
http://TrademarkFactory.Com
WHY can you end up with a business
that has NO CUSTOMERS?
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+1 (778) [email protected]
http://TrademarkFactory.Com
Jack Welch, Former CEO of General Electric:
If You Don’t Have A Competitive Advantage—
Don’t Compete!
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+1 (778) [email protected]
http://TrademarkFactory.Com
If You Don’t Have
A Competitive Advantage—
Don’t Compete!
+ =YOUR COMPETITIVE ADVANTAGE =
HAVING SOMETHING THAT ALLOWS YOU TO GET MORE PEOPLE TO KNOW YOU AND
WANT YOUR PRODUCT
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+1 (778) [email protected]
http://TrademarkFactory.Com
Jack Welch, Former CEO of General Electric:
If You Don’t Have A Competitive Advantage—
Don’t Compete!
Andrei Mincov, CEO of Trademark Factory:
If You Don’t Protect Your Competitive Advantage—You
Don’t Have A Competitive Advantage!
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+1 (778) [email protected]
http://TrademarkFactory.Com
LESSON #3TRADEMARKS HELP YOU
BUILD & MAINTAINCOMPETITIVE ADVANTAGE
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+1 (778) [email protected]
http://TrademarkFactory.Com
WARNING! Do You Make These 2
Common Branding Mistakes?
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+1 (778) [email protected]
http://TrademarkFactory.Com
MISTAKE #1 Focusing too much on picking the “perfect”
brand at the expense of building a viable business
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+1 (778) [email protected]
http://TrademarkFactory.Com
Apple Google Microsoft Coca-Cola Facebook ToyotaIBM Disney McDonald's GE Samsung AmazonAT&T BMW Cisco Oracle Intel NIKELouis Vuitton Mercedes-Benz Verizon Walmart Honda American ExpressBudweiser Marlboro SAP Gillette Pepsi VisaESPN Nescafe H&M L'Oréal Ford AudiHSBC HP Home Depot Frito-Lay UPS AccentureWells Fargo Gucci Starbucks IKEA CVS HermèsNestle Pampers Fox Ebay Zara DanoneSiemens MasterCard J.P. Morgan Cartier Chevrolet ColgateKellogg's Kraft Lexus Rolex Chase CaterpillarPorsche Bank of America Citi Nissan Hyundai SantanderBASF Red Bull FedEx Sony Volkswagen CoachNetflix Chanel Target Panasonic Thomson Reuters CanonHeineken LEGO Subway John Deere Boeing AdidasUniqlo Allianz T-Mobile BBVA Corona PhilipsPrada RBC Hershey Costco
2016 TOP 100 BRANDS
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+1 (778) [email protected]
http://TrademarkFactory.Com
MISTAKE #2 Failing to protect the
brand early on
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+1 (778) [email protected]
http://TrademarkFactory.Com
2 months BEFORE launch8 months BEFORE launch
2 months BEFORE launch
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+1 (778) [email protected]
http://TrademarkFactory.Com
2 months BEFORE launch8 months BEFORE launch
2 months BEFORE launch
SAME month as launch
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+1 (778) [email protected]
http://TrademarkFactory.Com
2 months BEFORE launch8 months BEFORE launch
2 months BEFORE launch
SAME month as launch
SAME month as launch
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+1 (778) [email protected]
http://TrademarkFactory.Com
2 months BEFORE launch8 months BEFORE launch
2 months BEFORE launch
SAME month as launch
SAME month as launch
SAME month as launch
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+1 (778) [email protected]
http://TrademarkFactory.Com
2 months BEFORE launch8 months BEFORE launch
2 months BEFORE launch
SAME month as launch
SAME month as launch
SAME month as launch
While the founder was renting out his own bedroom on AirBnB to pay for the overhead
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+1 (778) [email protected]
http://TrademarkFactory.Com
SINGLE CAUSE OF THESE 2 MISTAKES
Lack of Self-Belief
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+1 (778) [email protected]
http://TrademarkFactory.Com
IDEA vs. EXECUTION
Why on earth would you spend time, money, and
energy executing a worthless idea?
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+1 (778) [email protected]
http://TrademarkFactory.Com
IDEA vs. EXECUTION
Ideas worth executing are worth protecting
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+1 (778) [email protected]
http://TrademarkFactory.Com
IDEA vs. EXECUTION
If You Don’t Protect Your Competitive Advantage—
You Don’t Have A Competitive Advantage!
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+1 (778) [email protected]
http://TrademarkFactory.Com
LESSON #4YOUR BRAND AND YOUR
BUSINESSARE NOT WORTHLESS
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+1 (778) [email protected]
http://TrademarkFactory.Com
Definition of a Trademark
A trademark is anything that allows the market to tell your products and services apart from identical or similar products and services of everyone else.
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+1 (778) [email protected]
http://TrademarkFactory.Com
Definition of a Trademark
A trademark CANNOT too closely RESEMBLE
someone else’s trademark covering the same or similar
products or services.
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+1 (778) [email protected]
http://TrademarkFactory.Com
Definition of a Trademark
A trademark must do MORE than simply describe
a feature or a characteristic of your products and services.
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+1 (778) [email protected]
http://TrademarkFactory.Com
5 main things to trademark:
If It’s Remarkable, It’s Trademarkable! ®
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+1 (778) [email protected]
http://TrademarkFactory.Com
5 main things to trademark:
1. The name of your business2. Names of your products3. Names of your services4. Logos you use to identify your business, products, or
services5. Taglines you use to identify your business, products,
or services
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+1 (778) [email protected]
http://TrademarkFactory.Com
Trademarking Growth Hack
Mortgage Broker withIHNC® calculator
![Page 74: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/74.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
Trademarking Growth Hack
1. Identify FEATURE important to the market
![Page 75: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/75.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
Trademarking Growth Hack
1. Identify FEATURE important to the market2. Come up with unique NAME for the feature
![Page 76: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/76.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
Is the name that I came up with UNIQUE?
Check if your brand is trademarkable.
FOR FREE.
http://freeTMsearch.com/BBOT
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+1 (778) [email protected]
http://TrademarkFactory.Com
Trademarking Growth Hack
1. Identify FEATURE important to the market2. Come up with unique NAME for the feature3. TRADEMARK the name
![Page 78: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/78.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
Trademarking Growth Hack
1. Identify FEATURE important to the market2. Come up with unique NAME for the feature3. TRADEMARK the name4. USE the name everywhere
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+1 (778) [email protected]
http://TrademarkFactory.Com
LESSON #5TRADEMARK THOSE ELEMENTS OF YOUR BRAND THAT (WILL):
1. HELP YOUR BUYERS FIND YOU2. HELP YOUR BUYERS
REMEMBER YOU3. COMPEL YOUR BUYERS TO
BUY FROM YOU
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+1 (778) [email protected]
http://TrademarkFactory.Com
MINIMIZE RISK OF CUSTOMER CONFUSION AND COST OF
TRADEMARK DISPUTES
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+1 (778) [email protected]
http://TrademarkFactory.Com
3 Benefits of Trademark Registration
#3
Protection BEFORE use
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+1 (778) [email protected]
http://TrademarkFactory.Com
3 Benefits of Trademark Registration
#2
Protection is FEDERAL
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+1 (778) [email protected]
http://TrademarkFactory.Com
3 Benefits of Trademark Registration
#1
Presumption of VALIDITY and OWNERSHIP
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+1 (778) [email protected]
http://TrademarkFactory.Com
2 REASONS NOT TO GET A TRADEMARK
1. You plan to rebrand
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+1 (778) [email protected]
http://TrademarkFactory.Com
2 REASONS NOT TO GET A TRADEMARK
1. You plan to rebrand
2. You plan to shut down the business
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+1 (778) [email protected]
http://TrademarkFactory.Com
SINGLE CAUSE OF 2 BRANDING MISTAKES
Lack of Self-Belief
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+1 (778) [email protected]
http://TrademarkFactory.Com
BRANDING MISTAKE #3 Thinking that
trademarking is“too easy”
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+1 (778) [email protected]
http://TrademarkFactory.Com
TRADEMARK SEARCH
DRAFTING TM
APPLICATION
FILINGTM
APPLICATION
TRADEMARK APPROVED
OFFICE ACTION
TRADEMARK DEAD
TRADEMARK PUBLISHED
TRADEMARK ALLOWED
TRADEMARK OPPOSED
TRADEMARK REGISTERED
STATEMENT OF USE FILED
• CONFUSION WATCH
• RENEWALS• AMENDMENTS
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Each and every one of you is smart enough to file your
own trademarks!
But is it worth your time learning all the ins and outs
to do it properly?
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+1 (778) [email protected]
http://TrademarkFactory.Com
BRANDING MISTAKE #4 Thinking that
trademarking is“too expensive”
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+1 (778) [email protected]
http://TrademarkFactory.Com
LESSON #7THE COST OF TRADEMARKING
SERVICES IS IRRELEVANT
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+1 (778) [email protected]
http://TrademarkFactory.Com
TRADEMARK SEARCH
DRAFTING TM
APPLICATION
FILINGTM
APPLICATION
TRADEMARK APPROVED
OFFICE ACTION
TRADEMARK DEAD
TRADEMARK PUBLISHED
TRADEMARK ALLOWED
TRADEMARK OPPOSED
TRADEMARK REGISTERED
STATEMENT OF USE FILED
• CONFUSION WATCH
• RENEWALS• AMENDMENTS
$300
$400 $100
$100$100$100
$300$5,000
$500
$3,000
$300
$300
$15,000+
$5,000
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+1 (778) [email protected]
http://TrademarkFactory.Com
Free comprehensive trademark search
Check if your brand is trademarkable.
FOR FREE.
http://freeTMsearch.com/BBOT
![Page 110: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/110.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
👍 free comprehensive trademark search
👍 single all-inclusive flat fee
![Page 114: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/114.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
👍 free comprehensive trademark search
👍 single all-inclusive flat fee
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![Page 115: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/115.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
The only firm in the world offering trademarking services
with a predictable result for a predictable budget.
![Page 116: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/116.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
We filed 640+ trademark applications in Canada, the U.S., EU, and Australia for
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![Page 117: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/117.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
• Free trademark search• One flat fee from start to finish• Unlimited follow-up and responses to
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![Page 118: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/118.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
TRADEMARK SEARCH
DRAFTING TM
APPLICATION
FILINGTM
APPLICATION
TRADEMARK APPROVED
OFFICE ACTION
TRADEMARK DEAD
TRADEMARK PUBLISHED
TRADEMARK ALLOWED
TRADEMARK OPPOSED
TRADEMARK REGISTERED
STATEMENT OF USE FILED
• CONFUSION WATCH
• RENEWALS• AMENDMENTS
![Page 119: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/119.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
ORDER YOUR FREE
TRADEMARK SEARCHTODAY
HTTP://FREETMSEARCH.COM/BBOT
![Page 120: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/120.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
BUY
HTTP://FREETMSEARCH.COM/BBOT
BY FEBRUARY 1, 2017
![Page 121: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/121.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
TRADEMARK SEARCH
DRAFTING TM
APPLICATION
FILINGTM
APPLICATION
TRADEMARK APPROVED
OFFICE ACTION
TRADEMARK DEAD
TRADEMARK PUBLISHED
TRADEMARK ALLOWED
TRADEMARK OPPOSED
TRADEMARK REGISTERED
STATEMENT OF USE FILED
• CONFUSION WATCH
• RENEWALS• AMENDMENTS
![Page 122: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/122.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
What You Get with All-Inclusive Package
$500 OFF
![Page 124: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/124.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
1. Copyright Assignment Agreement ($1,000)
What You Get with All-Inclusive Package
![Page 125: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/125.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
1. Copyright Assignment Agreement ($1,000)
2. Content Creation Agreement ($3,500)
What You Get with All-Inclusive Package
![Page 126: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/126.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
1. Copyright Assignment Agreement ($1,000)
2. Content Creation Agreement ($3,500)3. Non-Disclosure Agreement ($2,500)
What You Get with All-Inclusive Package
![Page 127: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/127.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
1. Copyright Assignment Agreement ($1,000)
2. Content Creation Agreement ($3,500)3. Non-Disclosure Agreement ($2,500)4. Trademark License Agreement ($4,000)
What You Get with All-Inclusive Package
![Page 128: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/128.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
1. Copyright Assignment Agreement ($1,000)
2. Content Creation Agreement ($3,500)3. Non-Disclosure Agreement ($2,500)4. Trademark License Agreement ($4,000)
Total Value: $11,000
What You Get with All-Inclusive Package
![Page 131: Trademark Your Brand: Seminar at Burnaby Board of Trade](https://reader037.fdocuments.us/reader037/viewer/2022103105/5886a40b1a28ab0c1d8b6bf5/html5/thumbnails/131.jpg)
+1 (778) [email protected]
http://TrademarkFactory.Com
ORDER YOUR FREE
TRADEMARK SEARCH TODAY
HTTP://FREETMSEARCH.COM/BBOT