Trade Show Samurai Presentation

Trade Show Samurai SM

Honor Sales

Plant the SeedCapture the Lead

Solidify Your BrandCultivate ProspectsHarvest the Sales

=

Virtual Referrals

Plant the Seed

(be a familiar face)

Capture the Leads

(Samurai)

Qualifiedvs.

Qualifiable

Art of EngagementArt of IntrigueArt of Inquiry

Art of Disengagement=

Qualifiable Leads(lots of them)

The Art of Engagement

Engagement

Engagement

Coastline

Engagement

Engagement

10 Feet: Acknowledge/Smile

Engagement

Engagement

5 Feet: Speak/Smile

Battle of Bonsai

Engagement

Engagement

Do you carry FreshLite

products?*

Engagement

No.

Engagement

Are you a retailer or a distributor?

Engagement

Retailer

Engagement

What types of products do you

specialize in?

Engagement

Hardware

Engagement

Have you heard about FreshLite?

Engagement

I’ve never heard of

you.

The Art of Intrigue

Intrigue

We make a light bulb

that cleans the air…

Intrigue

Really??How does it do that?

Intrigue

Hardware Retailer trailer…

Intrigue“The light bulb emits Anions which are ions similar to those emitted in nature by waterfalls. The Anions cancel out ions that cause odors, smoke, germs and allergens in the air. It is an LED light and lasts over 20 years under normal conditions.

FreshLite carries a wide variety of filtration products based on this technology. Our retailers have been successful with the product in a number of environments.

Hardware stores have historically been our best outlets. They find they fit nicely in both the lighting section as well as air filtration. Customers are excited about the product because it has the benefits of an air purifier at a much lower cost- about half that of an average filtration system. Plus, it fits in an ordinary light socket saving space.”

Intrigue

Ahhh… the “does it work”

question!

Hmmmm… does it really work?

Intrigue

“Absolutely, it creates an effect similar to what you might experience standing next to a waterfall. The clean air is created by the same reaction. We have a number of videos on our web site showing the bulbs clear out a smoke-filled room. It’s amazing.”

*pause*

I’d love to get some additional information out to you, do you have a minute to answer a few questions about your store?”

Intrigue

ok

The Art of Inquiry

✓Owner/Buyer

✓Hardware

✓Carries filter, allergy, light

✓Stocking, 10+ stores

Mike Moye

rSamurai ACE Hardware

[email protected] 773 426 6353

1210 Forest Ave

Lake Forest IL 60044www.samurace.com

X

X

XX

X

X

X X

X

X

X

X

These guys have a special allergy section in the

store which is right next to the air filtration

section. They have 11 stores in California that do

high volume in air filtration.

X

X

X

X

X

X

X X

S.U.M.O.(Samurai Uploading Marketing Outpost)

The Art of Disengagement

(The Tao of Tchotchke)

Disengagement

Disengagement

It was nice meeting you.

Please take our catalog. (or card

or squeeze ball or Yinyangle)

Disengagement

I’ll make sure someone from

our sales department

follows up next week.

Disengagement

If you want to talk to our sales department

sooner, here is the card for our

VP of Sales.

Disengagement

Thank you for stopping by!

Disengagement

Disengagement

10 Feet: Acknowledge/Smile

EngagementIntrigueInquiry

Disengagement=

Capture the Lead

Solidify Your Brand

(sponsorships & flags)

VisibleFrequentPositive

Sponsorships=

EventsProgramsSessionsMealsBagsEtc.

Flags=

Cheap (hopefully)

Bottled Water Trick

YinYangleTrick

TM

Patent Pending

The Branded Word-of-Mouth Trade Show and

Event Game

Patent Pending

Hooray!Hooray!

Cultivate Your Prospects

Hank, Will, Carl

Hi Mr. Prospect, I’m Frank Lewis. Mike Moyer gave me your name. He said he met you in Boston and you mentioned that you were looking for a new strategy to approach trade shows.

Mike and I talked a little about your needs are we think that you might find our service interesting….

Plant the Seed: “Familiar Face”

Capture the Lead: “Four Core Arts”

Solidify Your Brand:“Flags”

Cultivate Prospects:“In the Loop”

Harvest the Sales:“Joe Schmoe gave me your name…”

Resources

• Consulting & Training

• TradeShowSamurai.com Virtual Dojo

– Online training

– Lead card templates

– Script samples

– Online help

[email protected]

Mike Moyer(773) 426-6353

NVL

• New Venture & Small Enterprise Lab

• Fall 2014 & Winter 2015

• 10-week project with a team of 4-6 MBA students

• Covers any business topics

• Action-oriented deliverables

• Structured class (meets weekly)

• Client review important part of grade

Trade Show Samurai Presentation

Business

Transcript of Trade Show Samurai Presentation