Exhibition Communication Exhibition Communication

Trade ShowTrade Show

Team 5Team 5Youngman ShenYoungman ShenRuby LaiRuby LaiCindy LinCindy LinJudy TsengJudy Tseng

OutlineOutline Exhibition hallExhibition hall

Taipei World Trade Center Introduction Taipei World Trade Center Introduction http://www.twtc.org.tw/e_content/A/A.asphttp://www.twtc.org.tw/e_content/A/A.asp

Preparing for Exhibition Preparing for Exhibition Invitation CardInvitation Card BoothBooth Business CardBusiness Card

Company IntroductionCompany Introduction To introduce our companyTo introduce our company

Product IntroductionProduct Introduction yPhoneyPhone Future and Benefit Future and Benefit

WorkShopWorkShop Scenario: We are a company named Apply (Apple) to sell the yPhone (iPhone)Scenario: We are a company named Apply (Apple) to sell the yPhone (iPhone)

Seller (Maker): mobile phone company named ApplySeller (Maker): mobile phone company named Apply Buyer: some kind of electronic company named 4YBuyer: some kind of electronic company named 4Y Buyer want to make a sales promotion Buyer want to make a sales promotion Seller would like to gain the long term contract.Seller would like to gain the long term contract.

Exhibition hallExhibition hall

Taipei World Trade Center IntroductionTaipei World Trade Center Introduction

1)1) The TWTC was started in January, 1986 by Taiwan's foremost trade The TWTC was started in January, 1986 by Taiwan's foremost trade promotion organization, the Taiwan External Trade Development Council promotion organization, the Taiwan External Trade Development Council (TAITRA), to provide a single, modern venue that would combine exhibition (TAITRA), to provide a single, modern venue that would combine exhibition space, conference facilities, offices, and hotel accommodation for space, conference facilities, offices, and hotel accommodation for international business. TWTC combines every possible service that brings international business. TWTC combines every possible service that brings together a vast consulting service on trade-related issues, trading partners, together a vast consulting service on trade-related issues, trading partners, suppliers, and markets.suppliers, and markets.

2)2) This four-in-one complex is designed to accommodate the needs of the This four-in-one complex is designed to accommodate the needs of the international business community, which is why there is not just one, but international business community, which is why there is not just one, but four structures at the TWTC. The four structures at the TWTC. The Exhibition HallExhibition Hall, , Int'l Convention CenterInt'l Convention Center, , Int'l Trade BuildingInt'l Trade Building and and Grand HyattGrand Hyatt, all comprise one integrated business , all comprise one integrated business complex. The TWTC stands at the forefront of world trade while serving as complex. The TWTC stands at the forefront of world trade while serving as a model for global trade centers. a model for global trade centers.

Exhibition hallExhibition hall LocationLocation

Preparation for ExhibitionPreparation for Exhibition

Invitation Letter/CardInvitation Letter/Card

Before the Exhibition Before the Exhibition we should prepare the we should prepare the invitation card for invitation card for customer, to tell our customer, to tell our customer where we are customer where we are and the booth number and the booth number as well. That is a very as well. That is a very important information.important information.

Invitation

Invitation – We are HERE….

Date: Nov. 21st ~ 26th 2008Time: 9:00~17:30Booth No.: D175

4th International Cell Phone Equipment Trade Show

Preparing for ExhibitionPreparing for Exhibition

Booth decorating Booth decorating

In order to build up the brand image In order to build up the brand image in this international Exhibition. They in this international Exhibition. They always will have a well prepare for always will have a well prepare for the booth, some times the cost is the booth, some times the cost is hug and the decoration will inline the hug and the decoration will inline the Enterprise’s slogan. Enterprise’s slogan.

Preparing for ExhibitionPreparing for Exhibition

Business CardBusiness Card

As the exhibition maybe will As the exhibition maybe will continuing for several days, so, the continuing for several days, so, the business card will be very important. business card will be very important.

APPLY International Enterprise Co. Ltd

Young ManProduct Manager

Tel: 02-27225660Fax:02-2725-17721F No.820, Sec. 5, Zhongxiao E.Road, Taipei, R.O.C.Youngman@apply.com.twwww.apply.com

Now we are ready Now we are ready

to attend the Exhibitionto attend the Exhibition

Invitation LetterInvitation Letter

We will greatly appreciate if you could We will greatly appreciate if you could inform us your visit to our exhibition inform us your visit to our exhibition in advance.in advance.

Dear CustomerDear Customer ，， We are of great pleasWe are of great pleasure to invite you to our exhibition ure to invite you to our exhibition

親愛的顧客，我們非常開心的邀請你到我親愛的顧客，我們非常開心的邀請你到我們的展覽 們的展覽

We look forward to seeing you in the exhWe look forward to seeing you in the exhibition. ibition.

希望能在展覽看到你 希望能在展覽看到你

I would like to attend this exhibition. ThI would like to attend this exhibition. Thanks a lot.anks a lot.

我很高興能參加這場展覽，謝謝。我很高興能參加這場展覽，謝謝。

Receive the Invitation CardReceive the Invitation Card

How can I get to the trade show?How can I get to the trade show? 我要怎麼去展場？我要怎麼去展場？

There have the free shuttle from the TaipThere have the free shuttle from the Taipei MRT. (Mass Rapid Transit)ei MRT. (Mass Rapid Transit)

他們有接駁車在捷運站。他們有接駁車在捷運站。

Exchange Business CardExchange Business Card

Could you give me a business card ?Could you give me a business card ? 您能給我名片嗎您能給我名片嗎

This is my business card.This is my business card. 這是我的名片這是我的名片

Meet and ChatMeet and Chat

Thank you for taking all the trouble to arrThank you for taking all the trouble to arrange the schedule for my visit.ange the schedule for my visit.

感謝您費心安排我的來訪行程感謝您費心安排我的來訪行程

It's my honor to see youIt's my honor to see you 能見到您是我的榮幸能見到您是我的榮幸

Company IntroductionCompany Introduction

We are one of the subsidiary companies We are one of the subsidiary companies of Apple.of Apple.

我們是我們是 Apple Apple 的子公司的子公司

We have sales locations around the worlWe have sales locations around the world.d.

我們的銷售據點遍佈全球 我們的銷售據點遍佈全球

Apply is the among the world’s leading Apply is the among the world’s leading suppliers of cell phone. suppliers of cell phone.

Apply Apply 是手機世界的領導者是手機世界的領導者

Our product lines include cell phone, mpOur product lines include cell phone, mp3 player and record equipment.3 player and record equipment.

我們的產品線包含：手機、我們的產品線包含：手機、 MP3MP3 播放器和播放器和錄音設備錄音設備

Product IntroductionProduct Introduction

Our product is lower priced than the comOur product is lower priced than the competition.petition.

我們產品的價格比競爭對手低廉我們產品的價格比競爭對手低廉

What sort of products are you looking forWhat sort of products are you looking for ？？ 有想要找哪一類的產品嗎？有想要找哪一類的產品嗎？

What is its selling point?What is its selling point? 這些產品的賣點是什麼？這些產品的賣點是什麼？

This product is very user-friendly.This product is very user-friendly. 這些產品操作很容易。這些產品操作很容易。

I’m looking for your new line of cell phoI’m looking for your new line of cell phone.ne.

我在找貴公司新系列的手機。我在找貴公司新系列的手機。

InquiryInquiry

May I have your offer of Model 703?May I have your offer of Model 703? 可以給我可以給我 703703 型號商品的報價嗎型號商品的報價嗎 ??

How long will you keep your offer valid?How long will you keep your offer valid? 報價方有效期限多久報價方有效期限多久 ??

OffersOffers

You'll find the required items, specificatioYou'll find the required items, specifications and quantities all there.ns and quantities all there.

你可以在上面知所需的種類、規格和數量你可以在上面知所需的種類、規格和數量

It will remain firm till Friday.It will remain firm till Friday. 有效期到星期五為止有效期到星期五為止

NegotiateNegotiate

I hope you'll quote us on your best termI hope you'll quote us on your best termss

我希望你能按最優惠條件報價我希望你能按最優惠條件報價

I'm sure you'll find our price worth acceptiI'm sure you'll find our price worth accepting. ng.

我確信你將會發現我們的價格是最值得接收我確信你將會發現我們的價格是最值得接收

We provide customized We provide customized serviceservice. . 我們提供客製化服務我們提供客製化服務

If your prices are good, I can place an ordIf your prices are good, I can place an order right nower right now

如果你的價格不錯，我可以馬上下訂單如果你的價格不錯，我可以馬上下訂單

Woo, that sells me right there!Woo, that sells me right there! 客戶：哇，這下可說服我了！客戶：哇，這下可說服我了！

Show me the moneyShow me the money

You've got a deal.You've got a deal.

Great! Let's see how we can get Great! Let's see how we can get things started.things started.

Thank youThank you

Thank you for inviting me.Thank you for inviting me. 感謝您的要請感謝您的要請