Think As Consumer

Brings to You a 2 Days Immersive

Trade Marketing & Trade Engagement

Workshop

TradeConnect

The Minerwa

Knowledge

Series

Usually Marketing Activities are

focussed on End Consumers. However

in the Indian context, in order to reach

to the end consumers, most Brands

and businesses have to reach via the

TRADE, CHANNEL. Any Marketing

Activity focussed on them is called

TRADE MARKETING.

As we move from FMCG Industry

towards CDIT / Electronics / BTB /

Industrial products / Steel / Paints /

Cement / Construction / Ceramics /

Tiles / Household ware / Furniture etc.,

we see the importance of Trade/

Channel increasing. They are often not

just a delivery, distribution

mechanism, but also key Brand

Building stakeholders. Also we see a

set of influencers who are in the entire

purchase and Final Brand decision

process.

About the Workshop The Minerva Knowledge Series – Trade

Marketing & Trade engagement

workshop is an exclusive programme

developed to bring the learnings of

Trade Marketing, and Trade

Engagement Strategies to the

practitioners and users. This is your

opportunity to interact and learn from

high skilled experts in Marketing and

Trade Management experts about

their innovative and successful

programs and learn tangible strategies

and pragmatic inputs to implement

within your own organization.

Developed with the help of Sales,

Marketing, Distribution and Channel

Management Professionals who have

identified the most pressing challenges

and drivers that affect this domain job,

the program aims to answer today’s

most pressing challenges on Trade

Management. If you are in the process

of building a sustainable and efficient

channel management program or are

looking for ideas to improve the

performance of your current

programs, this is the event for you.

TradeConnect - The Minerva Knowledge Series

Who Should Participate?

Professionals: CMOs, Director Marketing, Director Trade Marketing, Director Sales, National Sales Managers, Franchise Heads and senior professionals from Channel, Distributions, Sales, Marketing, Key Account, Product, Business Development, Retail, Trade Marketing, Distribution Development, After Sales and Service, Channel Development, Strategic Alliances.

Channels Partners: Distributors, Franchisees and Other Channel partners.

This program is industry agnostic, however we feel that professional from the following industries must attend this program: FMCG, CDIT / ELECTRONICS, PAINTS, HH LIGHTING, TILES / CERAMICS, BATHROOM ACCESSORY, CEMENT, ASBESTOS / ROOFING, STEEL, FURNITURE, ALCOBEV, LAMINATES / PLYWOODS, AUTO COMPONENT, IT ACCESSORY, TEXTILES/ READYMADE / UNDER GARMENTS, ENGINEERING, GLASS, PAPER, PLASTICS, CHEMICALS, MINERALS, HEALTHCARE / PHARMA, BUILDING MATRIALS , BFSI, LUBRICANTS / ENERGY, TYRES.

Reasons to attend

Acquire a thorough knowledge of retail and trade marketing

Learn how to influence customer buying behaviour

Come prepared with your practical problems and issues which could be solved by experts, based on understanding, and special counselling sessions.

Build expertise around domain specific B2B Trade/Channel Management and Trade Marketing Strategies.

Our Approach

The approach would be one of IMMERSION and PRACTIONER’S style, rather than just a one way monologue.

In fact we are recommending that all participants should come prepared with their practical problems and issues which could be solved by experts , based on understanding, and special counselling sessions.

Registration & Breakfast 9.00 – 9.30 AM Introduction of Delegates & Speakers 9.30 – 10.00 AM

Session 1 Introduction to Trade Marketing & Trade Engagement 10.00–1.30 PM

Basics of Trade Marketing and Engagement

From the CMO / NSM perspective , what really are the key Issues when it comes to TRADE MARKETING.

Syndicate sessions on some of the key issues which emerge Networking Lunch and exchange of ideas / business meet 1.30 – 2.30 PM Session 2 Aligning trade marketing objectives with overall business goals 2.30 – 4.30 PM

Understanding trade marketing objectives and how to align the same with business goals

How to give a competitive edge to the trade marketing program

Aligning sales and marketing team with the business goals and trade marketing objectives

Case study Tea / Coffee session 4.30 – 5.00 PM Session 3 Alignment of trade marketing and consumer scheme objectives 5.00 – 6.00 PM

How to use consumer offer in tandem with trade marketing and create a multiplier effect

How to use visual merchandising to boost trade marketing and consumer offer off take?

Case study

The Program – Day 1

Registration & Breakfast 9.00 – 9.30 AM Introduction of Delegates & Speakers 9.30 –10.00 AM Session 1 Introduction to Trade Marketing & Trade Engagement 10.00–1.30 PM

Basics of Trade Marketing and Engagement

From the CMO / CSO perspective , what really are the key

Issues when it comes to TRADE MARKETING.

Syndicate sessions on some of the key issues which emerge Networking Lunch and exchange of ideas / business meet 1.30 – 2.30 PM Session 2 Aligning trade marketing objectives with overall business goals 2.30 – 4.30 PM

Understanding trade marketing objectives and how to align the same with business goals

How to give a competitive edge to the trade marketing program

Aligning sales and marketing team with the business goals and trade marketing objectives

Case study Tea / Coffee session 4.30 – 5.00 PM Session 3 Alignment of trade marketing and consumer scheme objectives 5.00 – 6.00 PM

How to use consumer offer in tandem with trade marketing and create a multiplier effect

How to use visual merchandising to boost trade marketing and consumer offer off take?

Case study

The Program – Day 1

Breakfast 9.00 – 9.30 AM Session 4 Innovation in Trade marketing & building engaged trade 9.30–11.30 PM

Innovations in a trade marketing, and how to use trade marketing to increase long term channel engagement

Building effective trade loyalty and rewards program

Importance of TRADE PUBLISHING / Knowledge Sharing / Digital medium

Case study Tea / Coffee session 11.30 – 12.00 PM Session 5 Trade engagement from the perspective of distributors 12.00 – 2.00 PM and retailers

What are the key issues/expectations from the channel point of view?

How to use trade engagement as a differentiator to create channel motivation

Case study Networking Lunch and exchange of ideas / business meet 2.00 – 3.00 PM Session 6 Monitoring Trade Marketing & Trade Engagement 3.00 – 5.00 PM

The trade marketing & trade engagement monitoring and control process

Understanding Trade Satisfaction Index

‘Best-in-class’ example Closing remarks, certificate distribution and group photographs 5.00 – 5.30 PM

The Program – Day 2

Think As Consumer

“Think As Consumer” is a niche marketing services firm with specialist expertise within Marketing, Branding, Market Research, Sales and Distribution. We have a strong team of highly experienced professionals from Retail, FMCG, Industrial Products, Telecom and Technology. Our experts are based at Mumbai, Delhi, Kolkata, Bangalore, Dubai, and London. We have geographical expertise of handling projects and managing clients across Emerging Markets: India, SAARC countries, Middle East & Africa. Services:

- Fractional CMO service - High-end marketing skill development for practitioners - Growth strategies for Start-Ups & SMEs - Africa - Asia business cooperation services - Value creation for businesses - How to retailize Online/ Digital / Tech products

We conduct customized programs for corporates:

For scheduling a workshop for your organization, contact :

Ashutosh Tyagi

Chief Marketing & Strategy Officer

‘Think As Consumer’

Website: www.thinkasconsumer.com

Email: ashutosh@thinkasconsumer.com

Mobile: +91 9818328050