CULTURE 101:(OR HOW TRACTION WAS BUILT

AND WHY THE KOOL-AID TASTES SO

DAMN GOOD)

All cultures have origins. TRACTION’S origins are rooted in the mind of…

All cultures have origins. TRACTION’S origins are rooted in the mind of…

1 MAN

All cultures have origins. TRACTION’S origins are rooted in the mind of…

1 MANON 1 COMPUTER

All cultures have origins. TRACTION’S origins are rooted in the mind of…

1 MANON 1 COMPUTERWITH 6

SCREENS.

Meet Greg Malpass (just Malpass works

too).

MALPASS wanted to start his own company (join the club).

BUT LIKE IT’S OWNER, THIS COMPANY WAS GOING TO BE DIFFERENT.

MALPASS wanted to start his own company (join the club).

BUT LIKE IT’S OWNER, THIS COMPANY WAS GOING TO BE DIFFERENT. HOW?

WORK HARD,

PLAY HARDER”

“

ENTER TRACTION.

Time passes, work

increases.

TRACTION BEGINS TO, WELL, GAIN TRACTION.

Malpass looks far and wide to find the best possible people,

and he convinces them to work with him.

Malpass looks far and wide to find the best possible people,

and he convinces them to work with him.

(something he is damn good at).

<•More WORK.•More PEOPLE.•More

SCREENS.

Along with more people, TRACTION began acquiring additional assets, to make life a little more enjoyable…

(Is this play harder thing coming through at all?)

Karaoke anyone?

TRACTION on the go.

Uhh…

crawl, walk, run, wakeboard.

AND TRACTION MOVES OUT OF THIS…

This one in particular.

AND GOES TO THIS…

AND THEN THIS…

TO THIS…

AND FINALLY TO THIS…

IN A FEW (very) SHORT YEARS.

WELCOME TO TRACTION. WELCOME TO OUR COMMUNITY.COME MEET MAURICE.

THIS IS OUR TEAM.

THIS IS OUR TEAM. (Well, some of it anyways.)

WORK HARD,

PLAY HARDER”

“

This idea manifested itself into some key buzz words.

BALANCELIFESTYLE

Creativity

INN

OV

AT

ION

Independence

THESE BUZZ WORDS HELPED SHAPE A CULTURE THAT TRACTIONITES LIVE AND WORK BY EVERY DAY.

THESE BUZZ WORDS HELPED SHAPE A CULTURE THAT TRACTIONITES LIVE AND WORK BY EVERY DAY.

AND WE LOVE IT.

We don’t believe culture can be MANUFACTURED. True cultures are developed through an AUTHENTIC set of VALUES AND BELIEFS.

6TRACTION’S CULTURE WAS FOUNDED ON SIX CORE VALUES.

1. Create CONNECTIONS.2. Pursue OPPORTUNITY.3. Do the RIGHT THING.4. Seek ADVENTURE & SMILES.5. Build COMMUNITY.6. Healthy HEARTS & HEADS.

CREATE CONNECTIONS. 1

CREATE CONNECTIONS. You can’t sell outside if you can’t sell inside.

- Stan Slap1

BUILDING RELATIONSHIPS ISN’T JUST OUR CORE BUSINESS PRINCIPAL, IT’S THE CENTRAL COMPONENT OF OUR CULTURE.

BUILDING RELATIONSHIPS ISN’T JUST OUR CORE BUSINESS PRINCIPAL, IT’S THE CENTRAL COMPONENT OF OUR CULTURE.(Along with beer o’clock… every Friday @ 4:00pm.)

Often the connections we create are driven by data.

But we also understand that some relationships are driven by more conventional means.(Trust us, we have the data to back it up.)

PURSUE OPPORTUNITY.2

PURSUE OPPORTUNITY.2Opportunities multiply as they are seized. – Sun Tzu

F. – FEARO. – OFM. – MISSINGO. – OUT

All Tractionites have it and we’re not afraid to admit it!

THAT’S WHY TRACTION LOVES WORKING WITH CLIENTS OF ALL

SIZES.

DOG WALKERS

FORTUNE 500

DO THE RIGHT THING.3

DO THE RIGHT THING.3This is so important, we’ve developed a 3 point guide to doing the right thing…

1. THE BEST RELATIONSHIPS ARE BUILT ON TRUST & LOYALTY.

2. CUSTOMER RETENTION IS BETTER FOR BUSINESS THAN ACQUISITION.3. THE RIGHT THING IS RARELY THE EASIEST.

THE CONCEPT IS PRETTY SIMPLE. LIKE…

IF YOU DON’T KNOW THE ANSWER, ASK.

√IF YOU DON’T KNOW THE ANSWER, ASK.This is THE RIGHT thing.

√IF YOU DON’T KNOW THE ANSWER, ASK.

IF YOU DON’T KNOW THE ANSWER, LIE.

This is THE RIGHT thing.

√IF YOU DON’T KNOW THE ANSWER, ASK.

XIF YOU DON’T KNOW THE ANSWER, LIE.

This is THE WRONG thing.

This is THE RIGHT thing.

WE’VE BUILT OUR CULTURE ON DOING THE RIGHT THING…

…because we know it’s the right thing to do.

SEEK ADVENTURES AND SMILES.4

SEEK ADVENTURES AND SMILES.4That sort of says it all.

THE SOURCES OF

MANY TRACTION SMILES, ARE THE ADVENTURES THAT WE TAKE.

OFTEN THOSE ADVENTURES LEAD TO GREAT OPPORTUNITIES.

See #2 for more on that!

OFTEN THOSE ADVENTURES LEAD TO GREAT OPPORTUNITIES.

BUILD COMMUNITY.5

BUILD COMMUNITY.5We don’t do this because of Corporate Social Responsibility…

BUILD COMMUNITY.5We don’t do this because of Corporate Social Responsibility……WE DO IT BECAUSE IT MAKES SENSE.

AT TRACTION, WE MEASURE SUCCESS WITH CONVENTIONAL METRICS LIKE…

AT TRACTION, WE MEASURE SUCCESS WITH CONVENTIONAL METRICS LIKE…

• R.O.I.• LEAD CONVERSION RATES• CLICK THROUGH RATES

AND SOME UNCONVENTIONAL…

AND SOME UNCONVENTIONAL…

• SMILES• LAUGHS• LIVES CHANGED

AND SOME UNCONVENTIONAL…

• SMILES• LAUGHS• LIVES CHANGED

Our dedicated community engagement program.

HEALTHY HEARTS & HEADS.6

HEALTHY HEARTS & HEADS.6Don’t confuse having a career with having a life.

- Hillary Clinton

Work

LifeWE BELIEVE THAT TO BE SUCCESSFUL AT EITHER

ONE, YOU NEED THE OTHER IN EQUAL AMOUNTS. HENCE…

Work

Life

WORK HARD, PLAY HARDER.

WE BELIEVE THAT TO BE SUCCESSFUL AT EITHER ONE, YOU NEED THE OTHER IN EQUAL AMOUNTS.

HENCE…

Work

Life

WORK HARD, PLAY HARDER.(Ok, maybe one a little more than the other!)

WE BELIEVE THAT TO BE SUCCESSFUL AT EITHER ONE, YOU NEED THE OTHER IN EQUAL AMOUNTS.

HENCE…

ABOVE ALL ELSE,WE ARE A GROUP OF PEOPLE…

in closing,

WHO ARE HERE BY CHOICE.

ABOVE ALL ELSE,WE ARE A GROUP OF PEOPLE…

in closing,

WHO ARE HERE BY CHOICE.

ABOVE ALL ELSE,WE ARE A GROUP OF PEOPLE…

WHO WANT TO DO GOOD WORK.

in closing,

WHO ARE HERE BY CHOICE.

ABOVE ALL ELSE,WE ARE A GROUP OF PEOPLE…

WHO WANT TO DO GOOD WORK. WHO HAVE UNLIMITED POTENTIAL.

in closing,

THIS IS OUR TRACTION CULTURE.

(and thanks for watching!)THIS IS OUR TRACTION CULTURE.