The DNA of Traction - Justin Mares, Co-author, Traction Book
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@jwmares THE DNA OF TRACTION BY JUSTIN MARES
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Transcript of The DNA of Traction - Justin Mares, Co-author, Traction Book
W H O A M I ?1. Former Director of
Revenue for Exceptional (acq’d by Rackspace for $10m+ in 2013)
@jwmares
W H O A M I ?1. Former Director of
Revenue for Exceptional (acq’d by Rackspace for $10m+ in 2013)
2. Co-author of Traction
@jwmares
@jwmares
Prioritize
Look for:
•Easy to test?
•Potential impact?
•Do learnings scale across
products?