Toys R Us vs. KB Toys Group 3 Jess MyersMike Perdomo Chris CorkerySteve Glichoski Sandy Chang.
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Transcript of Toys R Us vs. KB Toys Group 3 Jess MyersMike Perdomo Chris CorkerySteve Glichoski Sandy Chang.
![Page 1: Toys R Us vs. KB Toys Group 3 Jess MyersMike Perdomo Chris CorkerySteve Glichoski Sandy Chang.](https://reader036.fdocuments.us/reader036/viewer/2022082820/56649f255503460f94c3c00e/html5/thumbnails/1.jpg)
Toys R Us vs. KB Toys
Group 3
Jess Myers Mike Perdomo
Chris Corkery Steve Glichoski
Sandy Chang
![Page 2: Toys R Us vs. KB Toys Group 3 Jess MyersMike Perdomo Chris CorkerySteve Glichoski Sandy Chang.](https://reader036.fdocuments.us/reader036/viewer/2022082820/56649f255503460f94c3c00e/html5/thumbnails/2.jpg)
Overview
• Market Segmentation– Geographic and Demographic– Mass Marketing and Multisegment Marketing
• Product
• Place
• Price
• Promotion
![Page 3: Toys R Us vs. KB Toys Group 3 Jess MyersMike Perdomo Chris CorkerySteve Glichoski Sandy Chang.](https://reader036.fdocuments.us/reader036/viewer/2022082820/56649f255503460f94c3c00e/html5/thumbnails/3.jpg)
Market Segmentation
CommonBases for
SegmentingMarkets
Geographic
Psychographic
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Courtesy of Prof. Brunel’s Lecture
![Page 4: Toys R Us vs. KB Toys Group 3 Jess MyersMike Perdomo Chris CorkerySteve Glichoski Sandy Chang.](https://reader036.fdocuments.us/reader036/viewer/2022082820/56649f255503460f94c3c00e/html5/thumbnails/4.jpg)
The Products- Toys and Games
• Selection
• Quality
• Service
![Page 5: Toys R Us vs. KB Toys Group 3 Jess MyersMike Perdomo Chris CorkerySteve Glichoski Sandy Chang.](https://reader036.fdocuments.us/reader036/viewer/2022082820/56649f255503460f94c3c00e/html5/thumbnails/5.jpg)
The Place and The Price
• Mall vs. Plaza
• Neighborhood
• Surrounding Stores
![Page 6: Toys R Us vs. KB Toys Group 3 Jess MyersMike Perdomo Chris CorkerySteve Glichoski Sandy Chang.](https://reader036.fdocuments.us/reader036/viewer/2022082820/56649f255503460f94c3c00e/html5/thumbnails/6.jpg)
The Promotions
• Sales
• Signs
• Displays
• Trail Toys
![Page 7: Toys R Us vs. KB Toys Group 3 Jess MyersMike Perdomo Chris CorkerySteve Glichoski Sandy Chang.](https://reader036.fdocuments.us/reader036/viewer/2022082820/56649f255503460f94c3c00e/html5/thumbnails/7.jpg)
In Conclusion…
• Market Segmentation– Geographic and Demographic– Mass Marketing and Multisegment Marketing
• Product
• Place
• Price
• Promotion
![Page 8: Toys R Us vs. KB Toys Group 3 Jess MyersMike Perdomo Chris CorkerySteve Glichoski Sandy Chang.](https://reader036.fdocuments.us/reader036/viewer/2022082820/56649f255503460f94c3c00e/html5/thumbnails/8.jpg)
Thank You
?????????Questions?????????