Toyota Hybrid Presentation - Start Here · 2016-03-25Toyota Hybrid Presentation - Start Here
Toyota presentation
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Transcript of Toyota presentation
Japan / Korea Trip Presentation:Toyota
Aaron Fyke Yuki Wada
Gary Mi Grace Webber
Tony Palumbo
Agenda
• Headline facts: Toyota• Global auto industry trends• Japanese auto industry history• Toyota company background
– Company history– Production history– Business segments
• The Toyota Production System• Toyota’s strategy• Our questions for Toyota
Headline Facts: Toyota
• Toyota has annual sales of $120 Billion
• Produces ~5.5 million vehicles per year
• From 56 manufacturing plants across6 continents
• Employs ~200,000 people
• 3rd largest automotive manufacturer
1998 Production Comparison Chart
GM
Ford
TOYOTA
VWDaimlerChrysler
Fiat NissanPSA
HondaRenault
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
Global auto industry trends
• Overcapacity
• Economic downturn
• Shifting consumer demands
• European trade barrier reductions
Company History
• Established in 1937 out of Sakichi Toyoda’s weaving machine company
• Launched first car (SA Model) in 1947 • “Toyota Production System” formed in 1950
based on Just-In-Time principle• First global expansion in 1959 at Brazil• In 1972, cumulative production >10M units
Production History
0
1000
2000
3000
4000
5000
6000
1935 1936 1937 1940 1957 1960 1972 1980 1982 1988 1996 1999
Domestic Production Total ProductionUNITS (thousands)
Business segments
• Automotive– Design, manufacture and sales of
passenger cars, recreational vehicles, SUVs and related parts
• Financial services– Provisions of loans to car buyers
and car dealers
• Others– Industrial vehicles (forklifts, etc.)
The Toyota Production System
• Revolutionized manufacturing industry
• At its core is “lean” – a relentless drive to improve efficiency and
eliminate waste
• Beginnings of TPS were born out of necessity due to lack of resources in post-war Japan.
Toyota Production SystemKey Main Concepts
• SMED – Single Minute Exchange of Dies – Promoted flexibility of production runs
• JIT – Just In Time manufacturing– Small batches which reduced inventory
costs, tightened relationship with suppliers and improved quality control
• “5 Whys” Quality– Asking “Why?” 5 times to locate source of
problems– Stopping the production line whenever
there are quality problems to ensure they are not repeated
• Low cost supplier – Long term supplier relationships
Toyota Production SystemKey Main Concepts
Toyota’s Strategy
• Increase competitive strength through advanced technology– Environmental technology
• fuel consumption, emission, recoverability
– Hybrid vehicles and next generation fuel cells
– Cost-reduction efforts• discontinuation, integration of older models
– Increased emphasis on financial services and information communication system
Our questions for Toyota
• Current competitive landscape– Local and global competition (Korea,
Daimler-Chrysler, Ford, GM etc.)
• Future of automobiles– Development of fuel-cells, integration of
Internet applications and other trends
Japanese auto industry history
• From follower to leader
• From domestic producer to exporter
• Interventionist government