Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

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Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

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Transcript of Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Page 1: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 2: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Images  from  my  por-olio?  

Lincoln Logs

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 3: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Founded in 1930 in East Aurora, NY.

The Founders created guiding principals

of intrinsic play, ingenuity, strong

construction, action and value.

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 4: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Images  from  my  por-olio?  

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 5: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Images  from  my  por-olio?  

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 6: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

0  0  0  

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 7: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Images  from  my  por-olio?  

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 8: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 9: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 10: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 11: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 12: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

0  0  

Page 13: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

2016 Trends

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 14: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

color  .  material  .  form    cmf  

elements  characters  

prints  fashion  

colorful mixed material

organic clean forms

Woodland

Safari/Jungle Birds/Owls

Elephants

Classic prints Geometric Brights India Inspired/Patchwork

Color, Material, Form Fashion Prints Character Elements

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 15: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Bright  &  Bold  

Floral  Confe7  

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 16: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Home  Decor  

Global  

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 17: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 18: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 19: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 20: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 21: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 22: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 23: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 24: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 25: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 26: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Be<er  Brand  Experience  

Relevant and Contemporary Control Panel

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 27: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

UNEXPECTED The Second Annual NYC Fisher-Price Creative Collaboration

February 16th and 17th 2015

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 28: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 29: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

UNEXPECTED The Second Annual NYC Fisher-Price Creative Collaboration

February 16th and 17th 2015

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 30: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Round  3  Ideas  &  ParEcipants  

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 31: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Round  2  People’s  Choice  Winner!  

Food Builders by Sharon Krisman

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 32: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 33: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 34: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 35: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 36: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 37: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Smart  Connect  Mobile  

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 38: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Smart  Connect  Mobile  

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 39: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 40: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 41: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 42: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Page 43: Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only


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2504.3 CAIXA DE AREIA FISHER-PRICE MANUAL V2...Ref.: 2504.3 MANUAL DE MONTAGEM CAIXA DE AREIA FISHER-PRICE + 1 ANO Fisher-Price Brasil. FISHER-PRICE and associated trademarks are owned

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