2011 - 2013

Community Profile

highriver.ca 2

RyckFlemmer

Joyce Dressler

JovetteMorin-Ferguson

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DonWilliams

LeeanneVillemaire

JimMcKibbin

Tim Jones

Cal Ellerby

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Town of High River Business and Tourism Development309 B Macleod Trail SWHigh River, AB T1V 1Z5

Emile Blokland, MayorMarilyn MacArthur, Manager Business and Tourism Development Communications Department

PublisherRoutes Media Inc.19 – 3 ave SE High River, AB T1V 1G3www.routesmedia.ca403-880-4784

The Town of High River and Routes Media Inc. endeavour to ensure information is as accurate as possible and is not responsible for any errors or omissions.

For permission to reprint articles, excerpts or photographs, contact Routes Media Inc.

Copyright 2011All rights reserved.

6 High River Opportunity

8 Community Support Services

10 Fine Art

12 Museum Campus

14 12th Avenue

16 Film: The Big Picture

18 Charles Clark Medical Centre

20 Chamber of Commerce

22 Crossing the Highwood

24 Facts and Stats

26 Growth by Design

28 Agriculture

30 Local Music Joints

Contents High River is a community experiencing strong, steady

growth. In the last decade we have seen significant expansion in our residential and business sectors pulling us from a sleepy prairie town into an energetic, multi-dimensional community on the cusp of becoming a city.

Throughout this transition, we have remained grounded in the historic values and welcomed culture that has always been a part of High River’s appeal. Knowing our history, and the story of where the com-munity has come from, will provide the foundation for where we are headed. What attracts people to our town is a sense that we know who we are and where we want to be as a place to work, shop, live and play. Family friendly neighbourhoods, a strong sense of community, and a wealth of cultural and recreational opportunities are just a few of the amenities that make our town such a desirable place to put down roots.

As a council, we provide the leadership that will support the many initiatives that make High River the place where people want to live. Our council is commit-ted to expanding recreation facilities with a new leisure centre on the horizon, a new museum and culture centre, and focused on being a creative community where culture is celebrated and supported.

We encourage and promote economic activity within the High River trading area, supporting existing busi-nesses and encouraging new companies and entrepre-neurs to investigate what High River has to offer for economic growth. With the new 498 Ave. extension connecting Highway 2 and 2A scheduled for comple-

tion within the year and the opening of a leading-edge medical clinic, High River is already increasing its value as a place that supports its residents and business owners. It is a small town that has only just begun to realize its huge potential.

Mayor's Message

People interested in High River are listening....we need to sell the positive. We set the tone.

- Emile BloklandMayor

highriver.ca 6

Located along the Highwood River, 30 minutes south of Calgary on Highway 2, High River is a regional service centre with a diversified economy

driven by construction, health services, manufacturing, and agriculture. As a lifestyle community, a progressive business environment is enhanced by the strong presence of arts and culture and heritage.

The Time To Invest Has Never Been BetterWhile the serenity of the gentle rolling farmland and

the breathtaking splendor of the Rocky Mountains is a definite draw, it is not how the town looks that attracts people to this community of 11,783 (2011) in southern Alberta, it is how the town feels.

“There’s a buzz around town right now,” says High River Business and Tourism Development manager, Marilyn MacArthur. “People are talking about all the new developments; there are signs of growth and investment, a feeling of excitement and confidence from our residents.”

Named one of Alberta’s top 10 communities for business in 2010 by Alberta Venture magazine, High River is anticipating its population will double in the next 20 years. According to MacArthur, the changes to come will be systematically managed with sustainability as a key influencer.

“High River has a clear vision for the future. Growth, development of new businesses, expansion of recreational infrastructure, increasing medical services, and enhancing arts and cultural programs are all part of that plan,” says MacArthur.

A key focus for the Business and Tourism Development staff is the retention, expansion and attraction of business with several supporting initiatives in place to facilitate success with new and existing businesses.

“While major financial institutions, services and retailers have a presence in the community, this is not your typical ‘big box’ town,” says MacArthur. “Opportunities for boutiques and specialty shops exist,

enhanced by the upcoming development on 12th Ave.” High River is also attracting the attention – and invest-ment dollars – from private residential developers inter-ested in developing “lifestyle” communities.

The trade area for community business is 60,000 (2009). During 1996 to 2006, the town’s population grew at about 3.8 per cent per year – nearly doubling. Regional planning work for the Calgary metropolitan area calls for small urban centres such as High River to absorb a significant share of future regional population growth, so High River is anticipated to grow by about 4.1 per cent per year over the next 20 years, with projected figures of 25,000 plus population in the next 15 to 25 years.

The town has a strong sense of where it came from and has a continued optimism for its future. High River is the place to be.

Setting a Plan for Future GrowthLocated 55 kilometres south of Calgary, High River is a

regional service centre, represented by several strong and growing business sectors including health, manufacturing, agriculture and retail. In addition to serving the commu-nity and surrounding area, the town’s proximity to Calgary gives immediate access to a large consumer base of over one million people. With available land for development, zero business tax and a strategic location on Highway 2 – the main route between Edmonton and Mexico – High River has it all.

Positive factors affecting High River’s growth include: direct links to economical and efficient transportation and logistic networks, access to a large supplier base, invest-ment capital availability, and a Business and Tourism Development office devoted to providing relevant market research.

Managed growth has enabled the town to retain essen-tial healthcare facilities. The High River General Hospital, and other medical facilities are excellent examples of that

High River

Opportunity

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highriver.ca 7

managed growth. The hospital has undergone numerous renovations over the years and boasts a complement of state-of-the-art diagnostic equipment. Several medical spe-cialists and general practitioners are based in High River and regularly take referrals from Calgary and surrounding communities.

As of the beginning of 2011, the nearly completed Charles Clark Medical Centre complements current medical services available in the community. The new

centre was designed to improve access to primary care and reduce emergency department pressures on the town. Named after a High River native and the father of former Prime Minister Joe Clark, the Charles Clark Medical Centre will also include a walk-in clinic, an assessment centre, and diagnostic imaging capabilities, boosting access to primary care for the town’s nearly 12,000 residents.

“High River is at an interesting point in its history,” says director of Development Services Rob Milne. “With the support of the Calgary Regional Partnership, we are devel-oping a comprehensive long-range plan and theme for the community. Our mandate, especially for the downtown core, is to maintain High River’s unique character and charm, carrying the original essence of the community into the future. We are refurbishing historical architecture whenever possible and designing new buildings to repli-cate our western heritage.”

While honouring and preserving the past, High River’s town planners are also focusing on sustainability. To encour-

age more environmentally conscious residential and com-mercial construction and renovations, the Town is favouring projects that adhere to the Leadership in Environmental and Energy Design (LEED) international building standard.

According to Milne, a sustainable community will be more attractive to knowledge-based businesses, including researchers and designers. “The people who work in these businesses, sometimes referred to as the creative class, will be the ones attracted to High River. Our relaxed life-

style, recreational opportunities, open spaces and family-friendly neighbourhoods are powerful ways to get their attention.”

The ongoing development of the 12th Ave. commer-cial corridor, which commenced with the widening of the avenue and the installation of a roundabout, will see several significant developments. These include a new Calgary Co-op and a new commercial centre anchored by Sobeys, which will be the owner and developer of the overall site. The Town is also (as of press time) in discus-sions to develop remaining properties on 12th Ave.

Add this growth to the lands in the southeast corner of High River, along Highway 2 and a newly established multi-use arts and light industrial zone in the heart of the community, and it’s not hard to see why more and more investors have High River squarely in their sights.

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High River’s Community Support Services (CSS) aspires to create a sense of community with an emphasis on the kinds of feelings community

evokes, namely, pride, commitment and belonging.Rooted in the belief that growth and change are

possible when fundamental needs are met, the CSS offers programs designed to build social supports and resources for residents in the community. Access to these services gives individuals and families coping tools and creates support networks that enhance health and well-being, hence increasing the financial and emotional benefits to the community.

The Family and Community Support Services (FCSS) Resource Centre and the Parent Link Centre (PLC) are key services in the Town of High River. The FCSS Resource Centre is the starting point for community members who are looking for information, help, or support, and serves as both a navigator and a connector of community and government support services. FCSS also supports pre-ventative social programs that promote, encourage and facilitate the development of a strong community through citizen involvement and volunteerism.

The PLC provides information on early childhood development, positive parenting, family support and information, and referrals for children and families. The PLC provides information about becoming a parent, pro-moting a healthy pregnancy, locating and choosing child care, various health issues, parent-child communication, positive discipline, and developmental screening. The PLC addresses issues of isolation by providing opportu-nities for families to meet and become engaged in their community.

Parent Link programs help parents build skills that empower them to solve problems and set goals. Programs, such as the Drop in - Stay & Play, are designed to bring families together to meet and ask questions in a relaxed atmosphere.

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Art, in its varied forms, contributes signifi-cantly to the way residents think and feel about the communities they live in, and im-

pacts every sector of the economy from healthcare to education and tourism.

“Communities that recognize the significance of indi-viduality within their culture define themselves as a ‘go to’ place that in turn promotes tourism,” says Arlene Westen Evans, artist and co-owner (with artist and husband Stephen Evans) of High River’s newest art gallery, Evanes-cence Gallery and Art Studio on Eighth Ave. southeast.

“We have chosen High River as the place to open our gallery and studio primarily because we can see the poten-tial for growth here. High River has tremendous appeal geographically; its location and proximity to Calgary means that it can indeed be an Arts destination.”

The town has amended the zoning of an area along the Centre St. corridor as a mixed-use district where resi-dences can be located above or adjacent to street level studios and shops. Eighth and 12th Ave. mark the north and south boundaries, while the east-west access extends from Centre St. to the far side of First St. southeast.

“This area has been zoned specifically to encourage arts and culture based businesses to locate here, with a balance of residential units,” said Rob Milne, director of Devel-opment Services. “Creating more options for uses in the zoning district will help to energize this central area of town and allow for a potential Granville Island sense of place to this district.”

In addition to special events or organized art days, the Town of High River is home to several art galleries as well as businesses that proudly display and sell art in their offices, coffee shops and restaurants.

Fine Art of Living

GalleriesThe downtown core is home to several art galleries housing works in a variety of mediums including paintings, pottery, leather works, gold and silver. Some galleries are also home to working artists such as a luthier and a native arts craftsman.

Arts AliveThe High River Arts Society hosts an annual Spring Wine and Cheese Art Gala - Fine Art Show and Sale, held on the Friday of the Mother's Day long weekend in May.

Public Art MuralsThe exterior walls of 15 High River buildings have been artfully adorned with a variety of murals ranging from native historic sites to chuck wagon racing, harvest scenes and polo matches. A walking tour brochure is available to guide admirers on an exploration of each mural location.

Car ShowHigh River hosts ‘River City Classics Show ‘n Shine’, one of the biggest car shows in Western Canada, where more than 1,200 participants showcase their lovingly restored vehicles. These mobile works of art draw crowds of more than 10,000 people every September. The event has become so popular it is being expanded into a two-day event.

EventsIn the fall of 2010, CBC’s Alberta Cultureville contest was launched, looking for the most culturally cool community in Alberta. High River was announced as the winning community, having hosted more than 30 artists for the annual Alberta Arts Days weekend held every September.

Museum of the HighwoodFormerly housed in the historic sandstone CPR station in downtown High River, the museum offers a fascinating trip through time, exploring the history of the Highwood River basin through ongoing feature exhibitions. Due to a fire in 2010, the Museum of the Highwood has been moved and is awaiting a new, permanent location.

Live Theatre The Windmill Theatre Players, a registered non-profit society since 1974, presents two major productions a year - usually a play in the spring and a musical in the fall. Part of Windmill’s mandate is to provide opportunities for its members and other members of the community to further their education in drama. Since 1988 the group has sponsored several drama scholarships.

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The Museum of the Highwood is the storytelling centre for the region; the repository of the com-munity’s history and an essential link in preserving

and sharing stories from the pioneers of the past with resi-dents of the present and the future.

Conceptual drawings for a new facility reveal how it will add value and character to High River. The proposed design provides 10,000 square feet of space for two exhibition galleries and climate controlled state-of-the-art storage facilities where the archival narrative of the Highwood River region can be preserved and where the pages of history will not be lost or forgotten.

“We want to create a space that evokes the essence of our history while providing a protected environment that is essential for preserving the fragile artifacts,” said Museum Curator Irene Kerr.

The need for new space became urgent after a fire in July, 2010 forced the museum from its long-time exhibition space in the former CPR train station, the town’s largest and most valuable artifact. The damage to the building and to part of the collection amplified the need to create a new setting that would offer the space and atmosphere to eloquently display the town’s story for current and future generations. The Town and the Museum Society had already begun planning for a new building before the fateful fire, as the train station’s 3,500 square feet of space was inadequate to exhibit or store the museum’s entire collection

Interactive display areas are another essential compo-nent of the new centre. Children, adults and historical adventurers of all ages will be able to experience the stories of the past through experiential displays that will include a chuckwagon camp, a general store and a prairie school.

“The dress-up area and interactive displays in the train station were always some of the most popular parts of the museum experience,” said Kerr, “and we want to expand on these opportunities for visitors to have a hands-on experience of our history.”

The conceptual drawings depict a facility with elements from the same era as those of the train station, connecting modern lines with the echoes of early 20th century archi-tecture. Although it is a single unit, the proposed museum is designed to represent three connecting buildings, creating a campus that reflects the heritage and culture of the region.

Glass corridors between the wings of the U-shaped campus provide a view to the west, showcasing the train station at the edge of a protected courtyard. The generous expanse of glass windows will capture the wide-open feeling of the prairie landscape and exhibit the diversity of sunlight and shadows that define the grasslands, linking visitors to the environment throughout the seasons.

A flat rooftop, included in the design for the southern wing, is indicative of a common building feature in the early 1900s and will also provide additional space for open air activities and exhibitions. If future expansion is needed, a second story can easily be constructed, increas-ing the museum’s size without changing its footprint.

The courtyard will connect the refurbished train station with the museum, linking the town’s most valuable artifact with the rest of the collection. The town has already begun restoring the station to its original condition. Once completed, it will offer a unique space for functions and travelling exhibits.

Museum Campus

We want to create a space that evokes the essence of our history while providing a protected environment that is essential for preserving the fragile artifacts.

Community

highriver.ca 13highriver.ca 13

From the courtyard the visual line to the station will rep-licate the view seen by early 20th century travellers when they arrived in High River by train. Vacant, unsightly space will be reclaimed and transformed into an appeal-ing gathering spot in warmer months, forming an attrac-tive corridor between Centre St. and the downtown core. Outdoor programming will be possible where young people and their families can experience the games their grandparents enjoyed before X-box®, PlayStation® and Wii®. The new museum campus and refurbished train station will help to create a smooth transition from the 12th Ave. commercial corridor to the downtown shopping district.

Fundraising has already begun for the $3 million that will be needed to transform an artist’s drawings into stone,

glass and steel. “Over the next three years, the museum society will be working with the Town to complete this important investment from all stakeholders,” said Doug Munn, director of community services. “For it to become reality we will need support from federal, provincial and local governments as well as from the philanthropic and corporate communities.”

“The Museum of the Highwood is more than a building with exhibits; it represents the story of the area’s history and is the connection with the town’s future,” said Kerr. “Once completed it will invite visitors and residents to learn the tales from yesteryears and add their stories to High River’s living gallery.”

The Museum of the Highwood is more than a building with exhibits; it represents the story of the area’s history and is the connection with the town’s future, - Irene Kerr

highriver.ca 14

“To accomplish great things, we must not only act, but also dream; not only plan, but also believe.” - Anatole France

Great endeavours and successes require great planning, which is the maxim that guided the planning initiatives undertaken for the pending

development surge along 12th Ave.This philosophy reflects the motivation of High River’s

administration in their work to create a vision for the future development of 12th Ave. This vision will break the pattern of other communities where the main artery through town is bracketed by strip malls with carbon copy stores hidden behind immense parking lots.

“This is the natural area where future commercial growth will take place,” said Rob Milne, director of Devel-opment Services. “It is the southern commercial gateway of our community and we want to ensure it is more than a generic repetition of the sterile strip development, also known as the ‘geography of nowhere,’ to be found in vir-tually every town or city in North America.”

The vision for this main commercial corridor (between Highway 2 and Centre St.) will offer a sense of com-munity and individuality while continuing to support retail services and amenities. Twelfth Ave. is envisioned as a welcoming mix of commercial and retail areas in a pedestrian-friendly setting with a strong link to the historic downtown.

The Town’s picture for 12th Ave. includes key concepts such as architectural guidelines for new retail and service outlets that will help retain a small town character. It will also improve pedestrian and bicycle access by including an attractive street-front presence for businesses, and incorpo-rating a smooth transition into the downtown core.

Instead of the present layout, where the buildings are set back from the street, stores in new developments will be encouraged to locate closer to the road to create an urban

edge, generating a downtown feel. The intent is to create a commercial corridor with a ‘sense of place’ that encour-ages pedestrian interaction.

"The 12th Ave. expansion, has been very positively received by developers,” said Milne. “They appreciate the fact that the Town has a vision for its most important com-mercial corridors; it provides a degree of certainty for the future when considering whether to invest in High River.”

At press time two major projects are already making their way through the development approval process and a third is in the wings.

The vision provides a roadmap, adding value to the town through commercial growth and development while still respecting the past. “We want to support change while not losing what we value as a community,” said Milne.

Providing a clear vision for the commercial corridor will help to attract business to High River as it provides a drawing card to bring customers into local stores. Centre St. development also plays a key role in connecting the mid-size box stores, which will likely populate the 12th Ave. commercial corridor with the eclectic specialty stores located in the downtown area. Areas designated as mixed-use around Centre St. will support the development of residential spaces above street level businesses, further vitalizing High River’s core.

“A heterogeneous use of Centre St. means people will be able to live, work and play all within walking distance of their homes,” said Milne.

This plan reflects the European model where public transit, walkable shopping districts and residential neigh-bourhoods close to amenities provide a more environmen-tal, vibrant community.

12th Avenue Lifestyle Abounds

Commercial

We want to support change while not losing what we value as a community.

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It’s no secret High River is rich in history, ripe with culture, and has a thriving Arts community. Add to the equation, the illustrious Highwood River, pic-

ture-perfect rolling hills, magnificently sculpted Rocky Mountains, and it’s no wonder the film industry has handpicked this area for numerous big picture scenes.

Rewind the clock to 1925, High River was the chosen location for a silent film called Calgary Stampede. This original made-in-High River film was an initiative of Guy Weadick, founder of the Calgary Stampede, and was financed by renowned southern Alberta ranchers Pat Burns, A.E. Cross, George Lane and A.J. MacLean.

In the years that followed, High River was featured in other productions, including Super Man III (the Small-ville scenes) and hit series Carolina Moon and Caitlin’s Way. Currently, the popular family series Heartland is filming its 5th season in southern Alberta, including scenes from its High River set Maggie’s Diner, located downtown. Popular Canadian reality television series Mantracker was also occasionally filmed in the High River vicinity.

While Alberta’s film industry has been in a downward trend over the past few years, southern Alberta contin-ues to be a top-pick filming spot for a handful of film genres with western themes being at the top of the list. In the fall of 2010, Longview was the backdrop of a pilot called Hell on Wheels. Picked up for a full season by acclaimed U.S. cable network AMC, the new series depicts the construction of the first transcontinental railroad in post-Civil War America.

To date Hell On Wheels has not rolled into High River but there is speculation that the town may be right for some scenes in the new series. In the meantime, Superman enthusiasts patiently await the possibility of yet another Superman movie, and just in case, Small-ville is preserved.

Made in AlbertaAlberta has been the backdrop for numerous Hollywood movies, TV programs and TV series, dating back as far as the 1920s. Some of the more famous productions include: Superman (1978), Bye Bye Blues (1989), Honey I Shrunk the Kids (1989), Unforgiven (1992), Legends of the Fall (1994), The Edge (1997), Shanghai Noon (2000), The Claim (2000), Open Range (2003), Brokeback Mountain (2005), The Assassination of Jesse James (2007), and Passchendaele (2008). Television productions filmed in Alberta include: Lonesome Dove (TV mini-series), North of 60, and Heartland.

highriver.ca 16

As the show picks up fame from around the world, this is good publicity for the Town of High River.

- Gordon Imlach, publicist for Heartland.

The Big Picture perfect settings

Film

Bob Cole403-601-6666

Dawn Cliff403-601-6667

Barry Black403-601-6679

Terry Arnett403-652-5555

403-652-4020#4, 28 - 12 Ave SE, High River

Find us online and visit our virtual tours at www.southernrealty.ca

Jim Ross403-540-6873

Karen Fraser403-601-0357

Lorraine Boulton403-652-0671

Laurie Allan403-585-3995

David Page403-336-9000

Joyce O’Neill403-998-0879

Bill Fowler403-601-4848

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403-485-2432104 Centre Street E, Vulcan

Southern Realt ySouthern Realt y

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highriver.ca 18

“If you build it, they will come.”

Reflecting the same faith as Ray Kinsella when he plowed up a corn field to build a ball diamond, the construction of the Charles Clark Medical

Centre demonstrates a belief that if a proper facility and professional support is provided, new doctors will choose to open their practices in High River; and it’s already showing results.

Three young doctors have signed contracts to open offices in the new centre and another six local physicians will be moving their practices into the facility, filling six of the available office spaces.

“We wanted to encourage full-service, well-trained phy-sicians to stay in High River,” said Dr. Ron Gorsche, one of the doctors who spearheaded the project. “The new medical centre will provide an affordable space, close to

the hospital where both new and experienced physicians can work together.”

He explained that there were no adequate locations for a multi-physician practice so doctors were located in separate offices throughout town. When completely filled, the 22,000 square foot centre will be able to accommodate a total of 11 doctors. Until then, the Town of High River has agreed to rent the unused space on the second floor for community programs, such as fitness classes, and has signed a long-term lease to move the Parent Link Centre into the Centre’s main floor.

The success of this project has been noticed by Alberta Health Services, which recognized High River as a model for retaining and recruiting physicians to rural centres.

For the three new doctors, Sara Bell-Dingwall of Ontario, Nicole Roper of Calgary and Shauna Mercer of Newfoundland, it provides an ideal situation to build their practices and expand their medical skills.

Charles Clark Medical Centre

A model for recruiting rural physicians

Health

Ready to serve.98 Centre St. SE High River, AB 403-652-5515

Sunday - Saturday 9am - 9pm

highriver.ca 19

“I was very excited to hear about the new centre,” said Mercer. She learned about it during her first residency rotation in High River and looks forward to running her practice in the new facility. “Having the opportunity to have experienced physicians nearby to discuss cases I may not be familiar with is very important.”

All three new doctors are knowledge about High River’s medical community, having completed their residencies in town.

“When they do their residencies here, they get to know the community and the people,” said Gorsche. “They are

already familiar with the hospital and the town when they open their own practices.” All three are also participants in the Rural Family Medicine Program, an integrated, provin-cially-focused initiative to support the training, recruitment and placement of physicians in rural communities.

For both Dr. Bell-Dingwell and Dr. Mercer there is a strong incentive to stay in High River. “The work is interest-ing because it’s diverse,” said Bell-Dingwell. “I’m not doing the same thing every day. One day I’m seeing patients, the next I’m working in emergency; there are lots of different challenges.”

This landmark project, with a cost of approximately $6 million, represents an innovative partnership between the Town of High River, the MD of Foothills, local physicians, and service groups. All family physicians with hospital priv-ileges at the High River Hospital committed their energy and financial support to the project.

The Town of High River in a unanimous vote of council donated land for the medical centre located across

the street from the existing High River Hospital. The MD of Foothills provided low-interest financing to make the project economically viable.

The High River and District Health Care Founda-tion assisted with office equipment for the new recruits and the local Rural Primary Care Network is funding an innovative Walk-in Integrated Assessment Centre in the new building focused on patients currently unat-tached to a physician. The High River Rotary Club pledged significant funds for the imaging equipment in the radiology clinic.

The main floor will house the digital imaging lab, includ-ing bone-density testing and mammogram imaging equip-ment, a pharmacy, a coffee shop and additional program-ming space, making it a comprehensive community facility.

“We will be opening with fully rented space,” said Gorsche. He noted that the success of the project has been due to strong support from the community. “There were a lot of open houses and public consultation before we final-ized the plans and the whole community was behind it."

The new medical centre will provide an affordable space, close to the hospital where both new and experienced physicians can work together.

Dr. Vicki McMullen

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- Dr. Ron Gorsche

Make it Your Business...PROMOTING COMMUNITY – PROMOTING BUSINESSThe High River & District Chamber of Commerce exemplifies the efforts of citizens to build community, promote business, and improve the quality of life in High River. A Chamber of Commerce membership is an investment in your community and a way to show you care.

YOUR BUSINESS ADVOCATEThe Chamber of Commerce is the voice of businesses, which understands the seriousness and urgency of any given situation. A responsive Chamber can be very effective and a strong business advocate that will work for a brighter future.

Our membership in the Alberta Chamber of Commerce also allows us to immediately connect with other like-minded Chambers where we can draw from their expertise and resources to tackle any challenges. In addition, the Chamber assists with the promotion of many commu-nity events that positively impact the community.

WORKING IN THE COMMUNITYThe Chamber organizes two successful parades annually, which stimulates the economy and brings hundreds of visitors to town. Over 70 floats participate in each of the parades and the population of spectators doubles the current population at each of these events. Another popular event is our Trade Fair, which highlights commerce, encourages community groups to present their organizations to attract more volunteers and markets the Town of High River.

The High River Chamber of Commerce is also involved with many projects in the community. Each project has a specific goal and our representatives stay informed by attending regular meetings. Some examples of these projects include the development of the facilities at the High River rodeo grounds, assisting with planning of the New Charles Clark Medical Centre and the Recreation Complex.

A CHAMBER – TOWN PARTNERSHIPThe Chamber maintains a strong relationship with Town Council by having a Council liaison attend our Board meetings. We have also developed a long-term working relationship with other community partners, such as the High River Agricultural Society, The Kinsmen Club of High River, and the High River Rotary Club. These strategic partners help us to deliver the projects that focus on promoting busi-ness, while attracting new people to town.

Annual Santa Claus Parade - December

Neville Palmer Photographer

MEMBER BENEFITS• Member-to-member discounts• Value-added programs (i.e. group insurance)• Business referrals and networking• Visa and MasterCard merchant discounts• Husky, Petro Canada and Esso gasoline discounts• Purolator discounts• Business of The Year recognitions• Monthly membership luncheons and learning opportunities

We encourage you to join the Chamber and become an integral part of the broader business community efforts to make a differ-ence and foster a healthy economy. To see a full list of chamber members and for more information please see our website at

149B MacLeod Trail SW Box 5244 High River, AB T1V 1M4403-652-3336hrdcc@telus.netwww.hrchamber.ca

High River & District Chamber of Commerce- the heartbeat of your community.

Annual Little Britches Rodeo and Parade- Victoria Day Monday

High River and District Chamber of Commerce Trade

Fair - April

Neville Palmer Photographer

Chamber of Commerce Meeting-Monthy

highriver.ca 22

Growth

The completion of a 97-metre bridge across the Highwood River will create an important trans-portation link for the Town of High River and the

MD of Foothills. The longest of the 12 supporting girders, which are 42 metres and weigh more than 34,000 kilo-grams, were installed in February 2011 marking a pivotal moment in the region’s development.

Not only was it just the third time in High River’s history that the river has been spanned; it also reflects an historic partnership between four levels of government and of a new system for infrastructure construction.

The bridge is part of an $18 million expansion of 498 Ave. that is being jointly funded through the Town of High River and the MD of Foothills with matching grants from the provincial and federal governments. It is also the first time the tendering process required bids to encompass the complete project, from design to construction.

“This results in much more accurate bids because the company in charge of building the road works directly with the engineering firm responsible for its design,” explained Ty Stokes, director of High River’s Engineering and Environmental Services.

This new transportation link will increase access to High River and create an alternate route to the industrial strip between the town and Okotoks.

“This bridge will become a landmark for this area, opening up the east-west corridor between Highways 2 and 2A,” said MD of Foothills Reeve Larry Spilak.

“The potential for commercial and retail development along this section of Highway 2A is exceptional,” said Marilyn MacArthur, High River’s Business and Tourism Development manager.

“This new road and bridge create a transportation network between two main highways that will support the movement of goods and services all the way into the United States and Mexico.”

Adding a new bridge across the Highwood River was the linchpin in being able to increase access to the

industrial corridor. The river has dictated the flow of people and products since the first settlers claimed land along its banks in the early part of the 19th century.

“High River was once known as The Crossing because it was one of the only places where it was relatively easy to cross the Highwood,” said Irene Kerr, curator for the Museum of the Highwood.

Originally a ferry moved people and supplies across the river before a wooden traffic bridge was built in 1887. It was washed out in 1897 and replaced the same year with a second wooden bridge. After the town was incorporated in 1906, this crossing became a major priority as residents demanded a more substantial bridge that would be safe for school children.

The first steel traffic bridge was built in 1914 and has been replaced and upgraded several times since then.

However, until this new construction, it remained the only access to the north end of High River. With the new bridge, emergency services such as fire and ambulance will be able to respond to calls in the north part of town much more quickly and traffic will move more efficiently between the northern residential subdivisions and the commercial area along 12th Ave.

“It will significantly enhance the movement of people, goods and services in this part of the province and support development for our communities,” said MacArthur. “I foresee that in the next 10 years this entire area will undergo major growth.”

Crossing the Highwood

I foresee that in the next 10 years this entire area will undergo major growth.

This bridge will become a landmark for this area.

-Larry Spilak

The weight of the longest steel beam is over 30,000 kilograms.The longest beam is 42 meters.

Neville Palm

er Photographer

highriver.ca 23

Homes that think ahead.Box 5173

High River, AB T1V 1M4

403.603.0121

farrellyhomes.com

For Your New Home

Needs!

This bridge will become a landmark for this area.

403.652.3422 610 - 20 St. SE High River, AB

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Future Growth Sectors

Light Industrial/Commercial Lands

Utilities

Approximately 350 acres, all privately owned. Commercial zoning (box store, hotel, restaurant, service station, warehousing, no manufacturing). Various lot sizes. Contact Town of High River for more information (403.652.2110).

Commercial services (retail, business/community services), manufacturing, construction, transportation, �nance, agriculture.

60,000

Communications

Electricity/Natural Gas are deregulated in Alberta

• The Alberta government provides a web site to assist consumers with choosing an appropriate provider for their residence or business. To learn more about electrical or natural gas providers visit www.ucahelps .gov.ab.ca

Electricity: EPCOR (regulated): 403. 310 .4300 or www.epcor.ca Natural Gas: Direct Energy (regulated): 1. 866 .420 .3174 or www.directenergyregulatedservices.com Customer choice for electricity/gas utilities - www.ucahelps.gov.ab.ca Municipal Rates (2010):

Water rates based on meter size, billed every 2 months (residential ) �at rate - 5/8” - $17.00, 3/4” - $22.00, 1” - $33.00, consumption rate - 0-6000 gallons - $3.50/1000 gallons, 6001 -12000 - $4.50/1000, 12001 -24000 - $7.00/1000, over 24001 - $9.50/1000 (commercial) �at rate - 5/8” - $20.00, 3/4” - $25.00, 1” - $36.00, consumption rate - 0-3600 gallons - $3.50/1000 gallons, 3601 -40000 - $5.00/1000, over 40001 - $6.50/1000

Sewer rates based on meter size, billed every 2 months (residential) �at rate - 5/8” - $15.00, 3/4” - $18.00, 1” - $25.00, consumption rate - $7.25/1000 gallons (commercial) �at rate - 5/8” - $16.00, 3/4” - $20.00, 1” - $30.00, consumption rate - $7.75/1000 gallons

Storm water/sewer surcharge – residential - $4.20, commercial - $4.20 per 2 months.

Garbage (residential) - 240L bin - $18.00 /2 months, 360L bin - $25.00 (commercial) - rates based on bin size and frequency of pickup. E.g. 360L bin 1 pickup/week - $30.50, 1100L bin 1 pickup/week - $71.58

Newspapers High River Times (weekly) www. highrivertimes .com Radio AM 1140 www.am1140radio.com The Eagle 100.9 FM www.theeagle1009 .com Sun Country 99.7 sun99radio.com Telephone TELUS: 403. 310 .2255 (residential), 403. 310 .3100 ( business), www.telus.com TV Shaw: 403. 716 .6000 or www.shaw.ca Internet High speed Internet service is available through TELUS, Shaw, or Platinum Communications (www.platinum.ca) Note: Shaw and TELUS both o�er phone, TV, and Internet services. Platinum o�ers phone over Internet (VoIP) service.

Emergency Services

Police - RCMP Detachment Fire - FT Chief + Deputy, FT + volunteer �re�ghters Ambulance - 24 hour emergency response Fire, RCMP, Ambulance - 911

Road: Highway 2 (to northern Alberta, U.S., Mexico) Highway 2A (to Okotoks ) Highway 23 (east) Highway 543 (west to Kananaskis) Air: High River Airport - 3000 ft. lighted runway Calgary International Airport - 55 minutes Bus: Greyhound Service - passenger/freight

Transportation

Employment Base

High River straddles the Highwood River, 65 km south of Calgary (city centre) on Highway 2 - Alberta’s primary north south travel corridor. The Highway 2A corridor north to Okotoks provides access to a signi�cant future industrial corridor. High River has centrally -located access to a number of destinations, including the Calgary International Airport (55 min), Ban� National Park (2 hrs.), and Lethbridge (1.5 hrs.)

Elevation – 1,035 metres / 3,396 feet

Location

Population

Trade Area

• Growth rate - 2001 to 2006 - 14.7% (10.6% - Alberta, 5.4% Canada). Growth rate - 1996 to 2006 - 45.6% (20.9% - Alberta)

Service commercial (local and Highway 2), home -based business and tele -commuting, health and wellness services/industry.

www.highriver.cawww.highriver.ca

11.783

Magazines Routes Magazine (quarterly) www.routesmagazine.ca

To see all the details that are visible on thescreen, use the "Print" link next to the map.

24%

28%

37%

11% Without high school certi�cate

With high school certi�cate

With trade or non -university certi�cate/diploma

With university diploma, certi�cate, or degree

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Value ($) in millions

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61528 63988

01000020000300004000050000600007000080000

High River Alberta

Median Household

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Population Age Structure (2006)

•Recreation Complex: 2 arenas, curling rink, swimming pool, meeting room •2 Golf Courses ( 9 hole & 27 hole) •Walking Trails: 17 kms, + 6 kms of linking trails •10 Playgrounds, 7 ball diamonds, 5 Soccer pitches, 2 outdoor Basketball courts, 2 Football �elds, 1 outdoor Skating rink , 1 Skateboard park, 1 Mini Putt

Recreation Amenities

• Historic Murals - Downtown High River • Museum of the Highwood - Downtown High River • Frank Lake Conservation Area (birding) (5 minutes east ) • Saskatoon Farm (U -pick, store, café) (5 minutes east) • Bar U Ranch National Historic Site (15 minutes west ) • Greidanus Honey Mill • Wide array of golf courses/camping/hiking

Nearby Facilities & Attractions

• February - Alberta Men’s Curling Championship (2011), Jesse Payne Memorial Rodeo • April - Senior Pro Rodeo, Trade Fair • May - Little Britches Rodeo • June - Guy Weadick Memorial Rodeo & Chuckwagon Races • July — Canada Day Celebration, Farmer’s Market • August - Farmer’s Market, Border Country Rodeo • September - River City Classics Show n Shine, Farmer’s Market, Traisl End Cowboy Poetry • November - Arts Alive • December - Christmas Craft Fair & Santa Clause Parade

Events Calendar

Alberta - 33%

Alberta - 17%

Lodging • 5 hotels , 2 B&B s, one campground (55 sites)

Residential 7.2835 Municipal – 4.8152 Foothills (Senior) Foundation – 0.0857 Education Taxes – 2.3826

Non -Residential 8.1802

Municipal – 4.8152 Foothills (Senior) Foundation – 0.0857 Education Taxes – 3.2793

Tax Rates (2010)

Medical • High River Hospital , 403.652.2200 • Health Unit : 403.652.5450 • Charles Clark Medical Centre (projected opening Fall 2011) • Full range of medical service clinics

Education • Public schools - 2 elementary, 1 junior high, 1 high school, 1 alternative school • Separate schools - 1 elementary, 1 high school • Private school - 1 regional • 2 pre -schools • Post High School • Academy of Learning • Bow Valley College (PET program)

www.highriver.cawww.highriver.ca

Example: $300,000 (residential property assessment) x 7.2835/1000= $2185.05

Src: Statistics Canada, 2006 Federal Census

Src: Statistics Canada, 2006 Federal Census

highriver.ca 26

Nestled in the foothills of the Canadian Rockies, High River strikes the perfect balance between quaint little community and enterprising business

centre. In its small town form, High River preserves its rich heritage, nourishes its impassioned arts and culture community, and values hospitality – the old fashioned western style. In its enterprising state, High River contin-ues to attract progressive new business, expands medical and recreational facilities, revitalizes buildings and roads, and works with developers to create vibrant new lifestyle communities.

One of the more prominent developers working with the Town of High River to realize its vision of system-atic, sustainable growth is Lansdowne Equity Ventures. Lansdowne has been an active player in real estate in the area since the mid-1990s, and owns Ranchlands Mall, the Koopmans Land and the Highwood Heritage Estates mobile park.

Lansdowne CEO Don Sandford says High River is “open for business” and calls the Town progressive, pro-fessional and developer-friendly.

“Administration within the Town is energized, smart, innovative, problem-solving oriented and able to relate to developers in a way that benefits the town,” says Sandford, who went on to name High River one of Alberta’s most preferred municipalities to live and work in.

In 2004 Lansdowne began development on Hampton Hills – High River’s first architecturally controlled residen-tial subdivision. At completion Hampton Hills will have approximately 750 homes and the new Hampton Hills Park will connect to the Happy Trails (a recreational trail system). According to Sandford, this is a 15-year project with an investment of $60 million.

Other projects on the horizon for Lansdowne include the redevelopment of its existing Ranchlands Shoppes retail centre (located downtown) and development of a com-mercial and industrial park at its Rintoul lands between

High River and Okotoks. Plans are also underway for a development project on the 53-acre Koopmans site at the corner of Second Ave and Fifth St. The land is currently home to the ‘Superman House’, which will be preserved as a heritage site. When approved, Lansdowne and its development partners plan to build beautiful cottage-style patio homes complete with a commercial shopping centre and a fully integrated seniors’ residence.

“High River is unlike other satellite towns around Calgary in that it has retained its ‘sense of place’ and its small town charm and heritage,” says Sandford. “It offers excellent access to Calgary, has plenty of schools, and provides imme-diate access to health care.”

Growth by Design

KOOPMAN’S RANCH

HIGH RIVER, AB

SITE MASTER PLAN

DATE: 02 | 28 | 2007

SCALE: 1:1000

PROJECT #: 2007-009

DRAWN BY: DMW

PROJECT DIRECTOR: RP

A1

EXAMPLES OF COURTYARD HOMES

LONG TERM CARE2 STOREYS112 UNITS

ASSISTED LIVING3 STOREYS120 UNITS

OVER 55 CONDOS3 STOREYSUNITS - 650 TO 1000 SF200 UNITS

DUPLEX BUNGALOWSUNITS - 1200 TO 1300 SF184 UNITS

COURTYARD PATIO HOMESUNITS - 850 TO 1000 SF114 UNITS

TOTAL NUMBER OF UNITS: 730TOTAL SITE AREA: 35 ACRESDENSITY: 20 UNITS / ACRE

Development

Dundee Developments

Lansdowne Equity Ventures ‘Superman House’

highriver.ca 27

KOOPMAN’S RANCH

HIGH RIVER, AB

SITE MASTER PLAN

DATE: 02 | 28 | 2007

SCALE: 1:1000

PROJECT #: 2007-009

DRAWN BY: DMW

PROJECT DIRECTOR: RP

A1

EXAMPLES OF COURTYARD HOMES

LONG TERM CARE2 STOREYS112 UNITS

ASSISTED LIVING3 STOREYS120 UNITS

OVER 55 CONDOS3 STOREYSUNITS - 650 TO 1000 SF200 UNITS

DUPLEX BUNGALOWSUNITS - 1200 TO 1300 SF184 UNITS

COURTYARD PATIO HOMESUNITS - 850 TO 1000 SF114 UNITS

TOTAL NUMBER OF UNITS: 730TOTAL SITE AREA: 35 ACRESDENSITY: 20 UNITS / ACRE

People choose to live in High River for the great spirit of community and the great opportunities.

‘Superman House’

KOOPMAN’S RANCHSITE MASTER PLAN

Another key developer in High River is Dundee Devel-opments. In 2008, Dundee opened show homes in the town’s south end, introducing a residential community called Montrose. Dundee also finds synergies with the Town’s vision, and calls High River a vibrant town.

“Dundee is proud to be part of the growth of High River,” says Dundee controller and marketing co-ordina-tor, Pat Lothrop. “As a developer that focuses on provid-ing quality neighbourhoods to people at a variety of life stages, High River is the perfect fit.”

Montrose features a variety of homes ranging from town homes to estate homes on 50-foot walkout lots that back onto a 16-acre pond. The area also includes an attrac-tive gazebo-gathering place, pathways and playgrounds, all geared to active families. Phase 2 is now open and the development will continue over three more phases, extending along the pond’s whimsical route.

“We’re also pleased to be bringing Co-op to the area,” says Lothrop. “Calgary Co-op is building a neighbour-hood centre in Montrose that will include a grocery store, gas bar, liquor store and retail stores.” Co-op is expected to be operational by early 2012.

Over the years, Dundee has been a strong supporter of the Town of High River and has committed funds to projects that preserve local heritage, such building a new parking lot for Sheppard Family Park. Dundee also created a stone bridge that spans the Little Bow River along Fifth St. to serve as a landmark for the town, and donated land and funding for the new High River Tennis Club.

“People choose to live in High River for the great spirit of community and the great opportunities,” says Lothrop. “For residents and for developers it’s a gem.”

Chris Odd, Certified Home Inspector

www.inspectorodd.ca

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highriver.ca 28

Western Feedlots

Placing High River at the forefront of the agri-business industry.

Agriculture

Western Feedlots Ltd., one of Canada’s largest cattle feedlot companies has been working closely with researchers from Feedlot Health

Management Services (FHMS) for more than 25 years in a part-nership that has helped to revolutionize feedlot production.

“We have been working with Western since 1985 and have been able to collaborate on developing systems that optimize cattle health and carcass management,” said Dr. Calvin Booker, partner and veterinary consultant at FHMS.

All cattle arriving at the feedlot are allocated for a specific research study from diet composition and feeding strategies to the resulting carcass production. Data collected from the animal’s arrival at the feedlot to the time when it is shipped to the local meat processing plant is extremely accurate and complete. This information has been used to build a custom database, Feedback™, where every aspect of animal process-ing is managed and monitored to ensure optimal performance - from both an animal and financial performance perspective.

“Western Feedlots is a leader in supporting research and in understanding the value of that research in terms of cost pro-duction and value added to their product,” said Booker.

Some livestock management systems created through this partnership are now being replicated in feedlot operations throughout North America.

Western Feedlots’ progressive approach extends to all aspect of its operation, including manure application and environ-mentally sound water management.

Although phosphorous (P) levels in manure are not yet regu-lated, Western isn’t waiting for this to happen. The company is already taking steps to maximize the benefits and minimize any negative environmental impact from manure application.

“Manure can contain high levels of phosphorous which can load the soil,” said Melissa McWilliam, Farming and Resources manager. “It typically accumulates in the top six inches, which can result in its entering the water system through run off.”

In order to moderate P levels for optimum soil results, the company has increased the amount of land used for

manure application, even though it has meant hauling it further. “We can usually apply 20-45 tonnes per acre depending on soil test results,” she said.

As feed directly affects the amount of phosphorous in this by-product, one of the company’s joint research projects with FHMS focuses on whether using corn-based dried distiller grains in the feed will impact the P levels of the manure. “Corn has a higher phosphorous content than other grains so we were concerned about the effect on the manure,” said McWilliam. “If the levels are impacted then we may consider alternative feeds.”

Western is also investing in educating farmers on the benefits of manure and recently held meetings where industry experts provided insights into the value of this feedlot by-product. “We let them know about the benefits in terms of nutrients, soil structure, and organic composi-tion,” said McWilliam. “The benefits of manure are even more noticeable in sandy soils where it helps improve soil structure and increases its ability to hold water. Farmers are excited about the new, lower cost, soil fertility enhanc-ing program that Western has developed for their lands.”

Although regulations only require soil to be tested once every three years prior to manure application, Western does it a year before and for two years after application. “We want to know exactly what nutrients are in the soil so we can design a nutrient plan utilizing manure applica-tion rates specifically tailored to the farmer’s field,” said McWilliam. “This is the environmentally responsible thing to do and also provides greater benefit to the farmer.”

“We aren’t just a company,” said McWilliam. “We are proud members of this community so it’s important to us to leave the environment in better shape for the future.”

We are proud members of this community so it’s important to us to leave the environment in better shape for the future.

Dr. Calvin Booker & David Plett, CEO

www.westernfeedlots.com Calvin Booker, DVM, M.Vet.Sc., was named 2010 Consultant of the Year

by The Academy of Veterinary Consultants.

-Melissa McWilliam

Western Feedlots is a leader in supporting research.

Neville Palm

er Photographer

highriver.ca 29

Sunshine Adventure ParkPrairie Fruit & Produce

Garden CentreLandscaping

JoJo’s Cafe

Kayben Farms Okotoks, AB

www.kayben.com 403-938-2857

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highriver.ca 30

Music

On any given night of the week, High River hums with the familiar tune of clinking bottles, applause and live, local music. To downtown businesses it’s

a simple two-part harmony; where there’s music, there are people, where there are people, there’s business to be done.

Ask locals about their town’s music scene – two main venues in particular, Carlson’s on Macleod and Gitter’s Pub – and they sing praises. The area is saturated with musical talent; “lousy with friggin’ musicians,” as one local guitarist puts it.

Gitter’s owner Donna Callison agrees there must be something in the water. A musician herself, she can sound off a litany of homegrown music makers who perform here from long-time country celeb, George Canyon to guitar wunderkind, Calum Graham, local luthier Charles Shifflett, to instrumentalist Mel Wilson, owner of the music shop – Mel Music.

Music, says Callison adds a human element to the town. Not only does it provide a “sharing of life,” it acts as a huge people magnet.

“People come here because they love music, love that it’s creative and feel that they’re part of it.”

There’s no doubt community life is made more vibrant in High River by having a strong chorus of local music enthusiasts ranging both in age and definition of the word. The same goes for business life. When and where business in the core of small-towns is a struggle, a local music scene provides foot tapping and foot traffic.

The annual Gift of Music Concert Series, a large vol-unteer-orchestrated effort, held at the High River United Church, attracts artists and audiences from the U.S., Germany, Russia and across Canada with its half-dozen professional concerts each year. The church itself, interest-ingly, was built under the consultation of an acoustician and boasts a famed Yamaha C7 concert grand piano.

“It brings a lot of people from all over,” said director of the music series Michèle Wheatley-Brown. “The word is getting out. The audience is building.”

Other venues featuring live bands are the River Road-house, Gruvstone Lounge, Spitzee Grill and Sally’s Bar and Grill. And, with a few accolades like being recognized as one of Alberta’s coolest cultural communities, it’s no wonder High River has people coming from just about everywhere for just about every musical reason: first-rate shows, legendary jams, orchestral music, to receive guitar lessons from a pro, or to buy an instrument from a pro’s established music store.

Don Carlson, owner of the destination spot Carlson’s on Macleod, says the perpetually sure-to-sellout perfor-mances are attended by a broad representation of southern Alberta.

In his case composer may be more fitting than owner, as Carlson has managed to create a very successful number. His high-end venue’s progression from offering cappuc-cino to art and antiques (then a year and a half-worth’s of renovations and 40 dumpster loads later), to wine and music, was not for naught. According to Carlson, not long after building a stage, his venue began attracting high-end artists, Barney Bentall, Doc Maclean, Amos Garrett and Steve Pineo, to name a few, and was voted third-best in Canada for similarly sized venues.

“We’re inundated with artists who want to play here. On stage they’ll tell the crowd how lucky they are to have a place like this in their own town.

By Peter Worden

Local JointsMusic To Business Ears

The word is getting out. The audience is building.

People come here because they love music, love that it’s creative and feel that they’re part of it.

Peter Worden is a regular contributor to Routes Magazine

and the assistant editor at Alberta Views.

Graphic Illustration by Sharon Syverson

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