TOWN OF BERTHOUD BUSINESS DEVELOPMENT STRATEGIC PLAN 2016

TOWN OF BERTHOUD

BUSINESS DEVELOPMENT STRATEGIC PLAN

2016

U

DRAFT ii TOWN OF BERTHOUD 2016 Business Development Strategic Plan

TABLE OF CONTENTS BACKGROUND . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1

COMMUNITY ASSESSMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4

MARKET ASSESSMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

TARGETED INDUSTRY ANALYSIS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

IMPLEMENTATION PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . …………………………………………. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

BUSINESS DEVELOPMENT DEPARTMENT CONTACT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

ACKNOWLEDGMENTS

The Town of Berthoud Business Development Office would like to thank the following people and organizations

for their contribution to this document:

• Michael Masciola, MM Solution LLC

• City of Fort Collins Economic Health Office

• TIP Strategies, Austin, Texas

DRAFT 1 TOWN OF BERTHOUD 2016 Business Development Strategic Plan

INTRODUCTION

Berthoud is a community in transition. Transition in the sense that

with its enviable strategic location on the north Front Range it is

becoming a desirable location to live, work and do business. With

its quaint downtown and ample quality development opportunities

located along the I-25, U.S. 287 and SH 56 corridors, Berthoud is

becoming more attractive to people and businesses .

A business development strategic plan aims to address these and

other opportunities by taking a realistic look at where we are and

where we want to go. In essence, like the overall Strategic Plan, this

plan sets strategy as to how the Town will go about retaining and

attracting business development. New or expanded businesses are

necessary in order to increase sales and use tax collections, which

fund Town services. Maintaining and improving Berthoud’s quality of

life is central to these efforts.

This plan will take a holistic approach to business development

because we understand that business development is more than

just jobs and investment. It’s the means to fiscally sound government

and a quality of life that makes the community appealing . The plan

will conduct a (1) community and market assessment, looking at the

town’s assets as well as its strengths and weaknesses, market forces

and our competition (2) targeted industry analysis and then develop

an (3) implementation plan that positions Berthoud for the best

chance of achieving the goals identified in the plan.

Finally, business development requires the cooperation and

assistance of all the Berthoud staff and our many partners. Working

with all our partners to achieve the desired outcomes will ultimately

enhance Berthoud’s quality of life and continue to make it a desired

location to live, work and do business.

BACKGROUND


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16

PREPARED FOR SUCCESS

Berthoud is prepared for success. For a number of years, the Berthoud Town Board and staff have been planning for a

future that recognizes the importance of being prepared to accommodate our existing and future development

opportunities while also being able to provide the services that our residents deserve and expect. A considerable

amount of thoughtful planning has gone into addressing our infrastructure and community needs. For example, our

treatment plants for water and wastewater, along with our collection and distribution systems (pipes), were upgraded

thereby increasing capacity and our ability to accommodate new development. Funding was received to add a center

turn lane and bike lanes to CR 17 and a third southbound lane, beginning at SH 56, on I-25 (the “Berthoud Hill”) . The Town

was also able to purchase and set aside 450+ acres of land for recreation and open space.

In addition, a number of plans have been updated or developed that address some aspect of Berthoud’s future

development potential. These plans include:

Recognizing that a considerable amount of work has gone into preparing the community for future development, this

Strategic Plan will take this work and our assets into account and develop a targeted economic development strategy

focusing on the retention and attraction of quality businesses. The targeted strategy includes three phases, Community

and Market Assessment, Target Industry Analysis and an Implementation Plan .

PLAN

Plan (2016)

Plan Update

(2014)

Plan (2016)

Space, Recreation

and Trails Master

Plan (2016)

2015

2016


DEVELOPMENT OPPORTUNITIES

Berthoud has over 2,000 acres and twenty sites that provide opportunities for all types of development . Sites range in

size from a few acres to the 1,600 acre Wilson Ranch mixed use development . With its central location and easy access to

major arterials, there is a site that is suitable for just about any type of project .


BERTHOUD POPULATION, 1990–2014

5,000

4,000

3,000

S

WORKFORCE

Access to talent is one of the most critical factors in site location

decisions. During the 1990s Berthoud experienced fairly rapid growth

rates, outpacing both the county and state. From 2000 to 2010,

Berthoud’s population growth rates slowed significantly. From 2010 to

2014, according to the U .S Census, Berthoud grew by 13 .75%, making it

the 101st most populated community in the state of Colorado.

As with most communities in the Denver Metro area, it’s important to look

beyond the community’s borders when taking into account the existing

and potential labor force. The Denver Metro area has a population of

3 million people and growing by the day . Its general population

characteristics includes a young, healthy, and highly educated workforce.

According to the 2014 Census, Colorado is the nation’s second most

highly educated workforce and Forbes ranks Colorado number one for

its labor supply .

COMMUNITY QUICK FACT

YEAR

Source: U.S. Census Bureau, State Demography Office

Berthoud Larimer County Colorado

2010 Population 5,105 299,630 5,029,196

2014 Population 5,807 324,122 5,355,866

% Increase 13.75% 8 .20% 6 .5%

Median Age 42.6 35 .5 36 .4

Med H .H . Income $64,025 $58,626 $58,433

Per Capita Income $29,463 $30,740 $31,109

Below Poverty 9% 14% 13%

High School Graduates 97% 94% 90%

Bachelors Degree 35% 44% 37%

Graduate H .S . 91% 80% 75%

PO

PU

LA

TIO

N

19

90

19

95

20

00

20

05

2010

2014


REGIONAL ECONOMY

Berthoud, located within 45 minutes of downtown Denver, is also

nestled within one of the most dynamic three-county regions of

the country. The community is physically located in both Larimer

and Weld Counties while it also borders Boulder County on the

south . This three-county region is known for its innovation,

entrepreneurship, agriculture, nationally ranked communities and

universities and federal research laboratories. The region also has

attracted some of the most recognizable businesses in the world

including Anadarko, Anheuser-Busch, Avago Technologies, Ball

Corp, Google Inc ., Hewlett-Packard, Intel, JBS USA, IBM Corp .,

Leprino, Microsoft, Noble Energy, OtterBox, State Farm Insurance,

Vestas and Woodward .

With a three-county 2014 population of just over 900,000, while at

the same time considered to be one of the fastest growing regions

in the state and U .S ., Berthoud’s central location provides its

businesses and residents with access to a significant labor supply

and employment opportunities .

LABOR SHED

within 50 miles

45 MINUTES TO DIA

40 MINUTES TO CU

35 MINUTES TO SU

COUNTY

WELD COUNTY

COUNTY COUNTY

GILPIN COUNTY

CLEAR CREEK COUNTY

BROOMFIELD COUNTY

ADAMS COUNTY

DENVER COUNTY

COUNTY

COUNTY

JEF

FE

RS

ON

CO

UN

TY

According to Esri and U .S. Census Bureau, there are approximately 3.9 million people residing within a 50-mile radius of Berthoud providing the community and its businesses with a labor supply that far exceeds a community of its size . With Berthoud located between I-25 and U .S. 287 and within 45 minutes of Denver, its location provides it with an easy commute for most people living on Colorado’s Front Range.


Overlap: Work and Live in Berthoud town

JOB GROWTH

According to Esri and U .S. Census Bureau,

the Berthoud Region (50 mile radius) has outpaced both the state and U.S. It added 106,393 jobs from 2001 to 2015. This was an increase of 21.3% or growth from 500,530 to 606,923 jobs. The booming oil industry in the north and east of the Berthoud Region has helped this growth. The region also has a diverse economy supporting job growth through offering stability. Not one the 19 industries in the region represents more than 13% of the economy.

Colorado’s growth during the same period was 12% from 2,201,427 to 2,465,404. The total job gain was 263,977. Nationally, job growth was 7.4% during the 2001 and 2015 period. This represented an increase from 129,637,685 to 139,286,250.

COMMUTING PATTERNS

According to TIP Strategies in their Labor Marker Profile prepared for the City of Fort Collins, in

2014, Larimer County was a net exporter of labor. About 7,000 more residents left the county for

work than commuted into the county, which indicates a mismatch between the skills residents

have and the jobs employers need filled.

In Berthoud, according to the U .S. Census, nearly 13 percent of the jobs (dark green) are held by

residents and 87 percent of the jobs are held by people who live outside the town . Considering

Berthoud’s labor force (light green) 8 percent work in Berthoud while 92 percent are employed

outside the community.

BERTHOUD COMMUTING PATTERNS, 2013

The primary consequences of this net exporter of jobs include a reduction

in daytime population and longer commuting distances, which have

implications on tax revenues, quality of life and the environment. Also, a

look at selected characteristics of commuters by type indicate that

commuters out of the community tend to have higher wages and are less

likely to work in the service sector than those that live and work in the

community .

2001 Jobs 2015 jobs Change % Change

Region 500,530 606,923 106,393 21.3%

State 2,201,427 2,465,404 263,977 12.0%

Nation 129,637,685 139,286,250 9,648,565 7.4%


EDUCATIONAL ATTAINMENT

Education is a critical factor considered by businesses and residents when making location decisions . Many businesses,

particularly in professional fields, seek locations where a higher than average share of the population has a bachelor’s

degree or higher. The presence of higher education institutions and college students also provides a competitive edge

to some communities. Residents like to know that there are continuing education opportunities available . Businesses

often require training for current employees and an existing pipeline of graduates to fill vacancies in the future. Berthoud

is fortunate to be within commuting distance of a number of higher education institutions including Aims Community

College (Aims CC), Colorado School of Mines, Colorado State University, Front Range Community College (FRCC),

Northern Colorado University and University of Colorado at Boulder .

Larimer County

The labor force of Larimer County is highly educated, with over 47 percent of the population attaining at least a bachelor’s

degree. Only 23 percent of this population has a high school diploma or less.

23%

6%

EDUCATIONAL ATTAINMENT

70%

60% 58%

50%

40%

30%

20%

10%

45% 45%

38% 33% 32% 34%

30%

22% 23% 18%

13% 9%

5% 0.6%

Berthoud Larimer Boulder Weld


STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

MARKET ASSESSMENT STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS (SWOT)

The SWOT analysis of the assets and opportunities in Berthoud was based on the review of economic demographics, other

SWOT analysis completed in Berthoud and other communities and organizations in the region, workforce characteristics

and interviews with local and regional commercial brokers.

Growing Population

Educated workforce

Berthoud elementary, middle and high school

Ample available land

Strategic location

Central location within Northern Colorado’s

innovation corridor

Central location to draw workers from three labor sheds

I-25 and US 287 Corridors

Easy access to DIA

Perceived ease of navigation with permitting/planning

process

Rural quality of life

Proximity to Ft . Collins, Denver, Boulder

Access to outdoor recreation

Water policy

Located between CU and CSU with an excellent talent pool

Quaint downtown

Regional economic development cooperation

Relationship with Metro Denver EDC

Limited incentives for businesses

Shortage of available buildings for businesses

Finding dependable workers with appropriate skills

Located between Loveland and Longmont

Access to capital

Older population as compared to Metro Denver and State

Majority of residents work outside of Berthoud

Limited population base to attract employers

Lack of a physical incubator space

Lack of amenities that would appeal to young professionals

Fiber network is limited in its speed and distribution

Proximity to CSU and CU

Plenty of available land

Wilson Ranch and its location along I-25

I-25 corridor

US 287 Corridor

Local food and beverage culture

Downtown as a destination for all types of activity

Take advantage of our strategic central location

Higher education location for Aims CC

Ag Technology /innovation

Construct a rec/community center to attract and retain families

National, state and regional economy

Commercial growth occurring in surrounding communities

Lack of affordable housing

Higher education funding

Berthoud’s no growth reputation

Lack of available buildings/office space/creative space

Increasing school enrollment will require strong public and private support

Older population may not want to invest in the community to attract young families


INDUSTRY CONCENTRATIONS

Bubble charts show the industries in a region as measured by total employment size

(the bigger the bubble, the larger the industry in terms of employment), employment

growth (the further to the right on the graph, the more growth), and the location

quotient (the further up in the graph, the higher the location quotient (LQ).

Location quotient (LQ) illustrated vertically on the right is a valuable way of quantifying

how concentrated a particular industry, cluster, occupation, or demographic group

is in a region as compared to the nation. It can reveal what makes a particular region

“unique” in comparison to the national average.

The following guidelines are used to evaluate the LQ:

LQ > 1 indicates a significant employment concentration compared with the nation.

LQ = 1 indicates that the region’s employment concentration is equal to that of the nation.

LQ < 1 indicates that the region has less of an employment concentration compared with the nation.

The dotted red line on the graph represents the location quotient equal to 1 .2 to easily identify the bubbles that are above

this demarcation.

As the graph above shows, the Berthoud region has a strong industry concentration (location quotient greater than 1 .2) in

the following: Information, Agriculture, Food Manufacturing and Wholesale Goods. Professional, Science and Technical, Oil

and Gas, Healthcare Practitioners/Technical and Support, Retail also are higher in concentration that the US average.

Though Information has had negative growth (-12 percent) over the past 5 years, the industry in the Berthoud region still

has a location quotient advantage at 2 .93. The 65 percent of the jobs in these categories are in these 8 industries.

When looking at the 2025 forecasts the sub-industries with significant location quotients are found in the Information

Technology, Bioscience, Advanced Agriculture And Technology, Beverage Production And Healthcare, Wellness and Science

Clusters.

BERTHOUD REGION INDUSTRY CONCENTRATIONS

Retail

Profess, Science

Healthcare

Finance

Real Estate

Occupational Employment Statistics 2010–2015 Total Job % Change

2015

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DRAFT 1

0

TOWN OF BERTHOUD 2016 Business Development Strategic Plan

INFORMATION TECHNOLOGY — Businesses providing custom

computer programming services, prepackaged software, computer

integrated systems design and other computer related services .

The cluster represents one of the strongest future growth industries

throughout the United States . This cluster tends to be very

entrepreneurial and is dominated by small businesses . It is important

to develop strategies for future growth and retention of this cluster .

The Information Technology/Software (IT/Software) industry cluster

consists of those companies involved in computer services, including

computer programming services, software development, data

processing, Internet service and computer facilities management . IT

Professionals may be found in all industries but this industry cluster

includes only those employees working for IT/Software companies

.

Berthoud Region Information Technology Cluster Executive Summary

19,408 3.84 $132,770

Jobs Concentration Earnings Per Job

Jobs increased by 3,523 over the last 5 years. Projected to increase by 2,099 over the next 5 years.

Regional job concentration is 3.84 times the national job

concentration.

Regional earnings per job are $13,474 above the national earnings per job of $119,296.

3,523 Jobs for the Berthoud Region Information Technology Cluster increased by in jobs from 2011-2016, outpacing the Denver MSA with a 921 change.

Jobs increased 22% outpacing the national growth rate of 0.9%. The Cluster is projected to increase by 3,523 (18.0%) by 2021

Regional job concentration for the Berthoud Information Technology Cluster is 3.84 times the national job concentration. In other words, there are 284% more jobs in this region than we would expect to find in the average region.

Cost of labor in the region is above average. The regional earnings per job for the Berthoud Information Technology Cluster is $132.8K, which is $13.5K above the national average of $119.3K.

DRAFT 1

1


Berthoud Region Information Technology Cluster Change Summary

Region 2010 Jobs 2016 Jobs Change % Change 2016 Ave Earnings

● Berthoud Region 15,885 19,408 3,523 22% $132,770

● Denver-Aurora-

Lakewood, CO 22,382 23,303 921 4% $139,744

● Colorado 42,355 43,122 767 2% $131,396

● United States 1,234,037 1,245,620 11,583 1% $119,296

DRAFT 1

2


BIOSCIENCE — The biosciences are a diverse group of industries and activities with a

common link — they apply knowledge of the way in which plants, animals, and humans

function. The sector spans different markets and includes manufacturing, services, and

research activities. By definition, the biosciences are a unique industry cluster and are

constantly changing to incorporate the latest research and scientific discoveries. The

biosciences industry sector is defined as including the following four subsectors: Agricultural

Feedstock & Chemicals, Drugs & Pharmaceuticals, Medical Devices & Equipment and

Research, Testing & Medical Laboratories. Research universities and numerous innovation

assets in the Berthoud region support the industry, as well as opportunities to bring together

academic, research, and bioscience companies. Bioscience has been a rapidly growing

industry sector that greatly outpaced national employment growth through the economic

expansion and into the recession.

Berthoud Region Bioscience Cluster Executive Summary

24,752 4.92 $98,128


Jobs increased by 6,145 over the last 5 years. Projected to increase by 3,431 over

the next 5 years.

Regional job concentration is 4.92 times the national job concentration.

Regional earnings per job are $22,024 below the national earnings per job of

$120,152.

Jobs for the Berthoud Region Bioscience Cluster increased by 6,145 jobs (60%) from 2011-2016, outpacing the Denver MSA and state growth rates of 33% and 36% respectively. The Cluster is projected to increase by 3,431 jobs (13.9%) from 2016-2021, outpacing the national growth rate of 4.2%.

the national job concentration. In Regional job concentration for the Berthoud Region Bioscience Cluster is 4.92 times other words, there are 392% more jobs in this region than we would expect to find in the average region.

Cost of labor in the region is below average. The regional earnings per in the Berthoud Region Bioscience Cluster is $98.1K, which is $22.0 K below the national average of $120.2K.

Berthoud Region Bioscience Cluster Change Summary


● Berthoud Region 15,465 24,752 9,287 60% $98,128

● Denver-Aurora-Lakewood, CO 10,190 13,593 3,403 33% $102,041

● Colorado 30,854 42,022 11,168 36% $94,656

● United States 1,182,449 1,238,535 56,086 5% $120,152


ADVANCED AGRICULTURE AND TECHNOLOGY — The Berthoud

region is uniquely positioned with significant assets both in the innovation and design of

new technologies and the manufacturing and production of products and agriculture .

The region has diverse existing concentrations of Advanced Agriculture and Technology

firms in crop production, data storage, electronics manufacturing, fabricated metal

product manufacturing, and related research and development. Berthoud can continue to

build on its unique workforce, utility, and other assets with proper support, particularly in

niche sectors: Aerospace & Defense, Data Storage, Computers & Electronics, Energy

Components, and Agricultural Technology .

Berthoud Region Advanced Agriculture and Technology Cluster Executive Summary

17,597 1.71 $56,354

Jobs (2016) Concentration Earnings Per Job

Jobs increased by 4,590 over the last

5 years. Projected to increase by

3,431 over the next 5 years

Regional job concentration is 1.71

times the national job concentration.

Regional earnings per job are $5,779

above the national earnings per job of

$50,575

Jobs for the Berthoud Region Advanced Agriculture and Technology Cluster increased by 4,590 jobs (34.9%) from 2011-2016, outpacing the national growth rate of 8.5%. The Cluster is projected to increase by 3,431 jobs (13.9%) from 2016-2021, outpacing the national growth rate of 10.6%.

Regional job concentration for the Berthoud Region Advanced Agriculture and Technology Cluster is 1.71 times the national job concentration. In other words, there are 71% more jobs in this region than we would expect to find in the average region.

Cost of labor in the region is below average. The regional earnings per job for the Berthoud Region Advanced Agriculture and Technology Cluster is $56.3K, which is $5.7K below the national average of $50.5K.

Berthoud Region Advanced Agriculture and Technology Cluster Change Summary


● Berthoud Region 13,207 17,797 4,590 35% $56,252

● Colorado 45,497 55,107 9,610 21% $53,816


● United States 3,155,420 3,424,679 269,259 9% $50,575


BEVERAGE PRODUCTION — Companies in the beverage production cluster manufacture

malt beverages, wines, distilled liquors, bottled drinks, and ice products. The beverage

production cluster supports business activities in several other industry sectors including

agriculture, energy, and bioscience as similar production processes and raw materials are

used. Though not specifically included in this cluster, ancillary services such as bottle and

can manufacturing are readily available in the region. Facilities include Ball Corporation’s

Metal Beverage Packaging Division in Golden, Wild Goose Canning Systems in Boulder, and

the O-I glass manufacturing plant in Windsor. The Berthoud Region has strategic advantage

with a very high concentration of Breweries in the region.

Jobs for the Berthoud Region Beverage Production Cluster (103%) from 2011-increased by 1,217 jobs 2016, outpacing the national growth rate of 36%. The Cluster is projected to increase by 1,507 jobs (51%) from 2016-2021, outpacing the national growth rate of 6.4%.

Regional job concentration for the Berthoud Region Beverage Production Cluster is 4.71 times the national job concentration. In other words, there are 371% more jobs in this region than we would expect to find in the average region.

Cost of labor in the region is below average. The regional earnings per job for the Berthoud Region Beverage Production Cluster is $77,370, which is $7K above the national average of $70,331.

Berthoud Region Beverage Production Cluster Change Summary

Berthoud Region Beverage Production Cluster Executive Summary

2,396

4.71

$77,370


Jobs increased by 1,217 over the last 5 years. Projected to increase by

1,507 over the next 5 years.


concentration.

Regional earnings per job are …above the national earnings

per job of $70,331.


● Berthoud Region 1,179 2,396 1,217 103% $77,370

● Colorado 5,246 7,618 2,372 45% $76,226

● Denver-Aurora-Lakewood, CO 3,561 4,152 591 17% $84,496

● United States 167,170 226,799 59,629 36% $70,331


HEALTHCARE, WELLNESS AND SCIENCE — This cluster includes both direct and indirect

healthcare services. Direct healthcare services include care provided in hospitals, physicians’

offices, nursing homes, offices and clinics of a variety of other healthcare providers, and

various other outpatient and ambulatory care settings. Indirect related industries complement

and support the provision of medical and healthcare. These industry sectors include health

insurance carriers, pharmaceutical companies, medical equipment producers and

manufacturers, civilian and military medical education, biomedical research organizations,

residential care and social service providers, and a variety of related endeavors. The

Berthoud Region has strategic advantage in the Health Care Services, particularly Health

Practitioners, Hospitals, Medical and Diagnostic Laboratories and Psychiatric and Substance

Abuse Services.

Berthoud Region Health, Wellness and Science Cluster Executive Summary

74,654 1.01 $75,597


Jobs increased by over the 17,580 last 5 years. Projected to increase by 11,817 over the next 5 years.


concentration.

Regional earnings per job are $9,771 above the national earnings

per job of $65,826.

Jobs for the Berthoud Region Health, Wellness and Science Cluster increased by 17,580 jobs (31%) from 2011-2016, outpacing the national growth rate of 16.0%. The Cluster is projected to increase by 11,817 jobs (15.8%) from 2016-2021, outpacing the national growth rate of 10.9%.

Regional job concentration for the Berthoud Region Health, Wellness and Science Cluster is 1.01 times the national job concentration. In other words, there are 1% more jobs in this region than we would expect to find in the average region.

Cost of labor in the region is above average. The regional earnings per job for Healthcare Cluster is $75.6K, which is $9.8K above the national average of $65.8K.

Berthoud Region Health, Wellness and Science Cluster Change Summary

Region 2010 Jobs 2016 Jobs Change % Change 2016 Average Earnings

● Berthoud Region 57,074 74,654 17,580 31% $75,597


● Colorado 232,582 284,742 52,160 22% $66,805

● United States 15,692,355 18,157,930 2,465,575 16% $65,826


INFRASTRUCTURE (PRODUCT DEVELOPMENT)

Adequate public infrastructure is essential to retaining and attracting business and ultimately to the overall economy .

GO

AL

Advocate and support the expansion of public infrastructure that businesses need to grow and expand in the community

ST

RA

TE

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Continue to actively support the expansion of I-25 Coalition by participating on the I-25 Coalition and the efforts

of the North Front Range Metropolitan Planning Organization (NFRMPO)

Continue to be actively engaged in the 287 Corridor meetings

Emphasize the importance of high-speed broadband service

• Promote the development of reliable, high-speed Internet services throughout the community

Explore the possibility of utilizing special districts to facilitate development in certain areas of the community

Promote the arts and culture activities that attract entrepreneurs. Explore the possibility of forming

a creative district

OU

TC

OM

ES

Encourage the collaboration among Town departments

Encourage the development of the business district and commercial corridors through private

infrastructure investment

ME

TR

ICS

With Berthoud Planning and Engineering Departments, review the infrastructure plans in the

commercial, office and industrial areas and identify any inadequacies . Create an implementation

plan to address deficiencies

IMPLEMENTATION PLAN


BUSINESS RETENTION

It is generally accepted that at least 80 percent of all new jobs created in any community are generated by

businesses already located in the community. In addition, the cost of retaining a customer in one’s community

is far less than the cost of attracting a new customer located elsewhere . With the competition for new jobs and

investment fierce among states and communities, it is extremely important for the community to be supportive

of its existing businesses. One way to accomplish this is to design and implement, a structured, systematic and

sustainable business retention program.

GO

AL

Support the retention and expansion of existing businesses

ST

RA

TE

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Advocate for a positive business climate locally and statewide. With the Economic Development Council of

Colorado (EDCC), the Colorado Municipal League (CML), and Upstate Colorado monitor state legislation and

take action when necessary to maintain a positive business climate

Ensure that Berthoud’s policies, land use regulations and other activities consider the impact on business

development activity in the community

Ensure a timely and predictable permitting process

Serve as the ombudsperson for Berthoud businesses bringing their plans and concerns to the Town

Ensure that Berthoud businesses are aware of the resources and programs available to assist them through

such organizations as the Northern Colorado Manufacturing Partnership, Office of Economic Development and

International Trade (OEDIT), Upstate Colorado, Small Business Development Center (SBDC), Ionosphere (RMI),

Front Range and Aims Colleges and Manufacturers Edge

OU

TC

OM

ES

Encourage a business-friendly environment that retains and expands business jobs and investment

ME

TR

ICS

Continue to explore establishing the Berthoud Enterprise Fund

Partner with regional entities such as Upstate Colorado, OEDIT, Larimer and Weld County Workforce Centers on

business retention efforts

Work to ensure that every business in Berthoud is aware of the Enterprise Zones (EZ) incentives

Communicate and meet with existing businesses on a regular basis to inform them of opportunities and to learn

of expansion plans or concerns they may have

• Continue to host quarterly business breakfasts

• Meet with individual primary employers on a weekly basis

• Continue to publish and distribute the bimonthly newsletter

• Develop and administer an annual employer satisfaction survey

Conduct exit interviews with businesses that close or leave Berthoud to learn of any common issues or concerns


ME

TR

ICS

Increase economic activity through innovation and entrepreneurship

• Encourage business startup activity by hosting events, speakers and networking opportunities

• Include a regular column in the bimonthly newsletter on entrepreneurship

• Leverage existing resources to promote and encourage entrepreneurship such as SBDC, RMI, and Galvanize

BUSINESS ATTRACTION

A business attraction program complements an economic development strategy by working to attract new business

and jobs, and needed goods and services.

GO

AL

Attract businesses and jobs that complement the available human talent and that have facility needs that match current built environment opportunities.

ST

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Recruit and secure new businesses, in priority locations, that are a good fit for Berthoud

• Maintain and enhance relationships with land owners and the development community to encourage

Berthoud development that’s reflective of the Town’s goals and policies

• Maintain a current listing of development opportunities in the community

• Establish the Town’s website as the economic development marketing and information tool . Use the

website as the town’s primary portal for economic development

▸ Regularly monitor and update the website to ensure that the data and information presents the advantages of a Berthoud location particularly for each of the targeted industries

▸ Develop digital ambassadors to assist in promoting Berthoud

▸ Utilize tech advances to identify “anonymous” website visitors

▸ Collect testimonials from local businesses, placing the testimonials on the Berthoud website

▸ Produce short videos that market development opportunities

• Support diversification of the employment base by focusing on Berthoud’s targeted industries of

advanced manufacturing, medical, agribusiness, research and development and insurance services

▸ Actively participate in the Advance Manufacturing, Healthcare and creative industry clusters in partnership with OEDIT and Northern Colorado communities and organizations

• Communicate Berthoud’s assets and development opportunities to national site location influencers

▸ Attend the conferences of national associations such as Site Selectors Guild, CoreNet and Industrial Asset Management Council (IAMC)

▸ Attend National Center for Atmospheric Research (NCAR) Quarterly Business Breakfasts and Colorado Real Estate Journal (CREJ) bimonthly industry breakfasts

▸ Meet with Denver Metro commercial brokers quarterly


ST

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GIE

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Use social media and other media outlets to communicate news stories to targeted audiences

Host an annual real estate tour of Berthoud for commercial brokers

Support and participate in Metro Denver Economic Development Corporation’s (Metro Denver EDC) annual

site selectors conference and similar Northern Colorado Economic Alliance (NCEA) and Upstate Colorado

hosting events

Support and participate in Metro Denver EDC, NCEA, Upstate Colorado or OEDIT out of state

marketing activities

Evaluate the benefits of forming a creative industry and/or innovation district with the goal of encouraging

entrepreneurial activities in the community

OU

TC

OM

ES

New businesses and new jobs that can be filled locally

New businesses and jobs that are sustainable in the local environment

ME

TR

ICS

Number of contacts

Number of new businesses

Employment growth

EDUCATION AND WORKFORCE

GO

AL

Align education and training with our target industry needs

ST

RA

TE

GIE

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Participate on the Larimer County Workforce Development Board (WDB) . Promote the services of the WDB to

Berthoud businesses

Support the work of the Northern Colorado Manufacturing Partnership

• Career Days

• Factory tours

Include a regular column in the Berthoud business bimonthly newsletter on workforce programs

OU

TC

OM

ES

Quantified database of human talent

Talent pool that reflects the jobs in need of employees regionally

ME

TR

ICS

Number of workforce related articles printed in the newspaper, and available online

Job fairs for Berthoud residents

Career fairs at the high school level

Training classes that are offered annually in Berthoud


CONTACT US FOR MORE INFORMATION

TOWN OF BERTHOUD BUSINESS DEVELOPMENT DEPARTMENT

328 Massachusetts Ave .

Berthoud, CO 80513

970.532.2643

TOWN OF BERTHOUD BUSINESS DEVELOPMENT STRATEGIC PLAN 2016

Documents

Transcript of TOWN OF BERTHOUD BUSINESS DEVELOPMENT STRATEGIC PLAN 2016