SAVE THE DATEGreen EconomicDevelopment in

Wisconsin:The Business Case forthe Triple Bottom Line

Hosted by Town and Country Resource, Conservation & Development, Inc. www.townandcountryrcd.org

People. Planet. Profit. Never have three words meant so much to so many. The triple bottom line is fast becoming the most important indicator of a successful business. It is social responsibility through job creation and economic development. It is environmental stewardship by reducing greenhouse gasses, lowering water and fossil fuel consumption. It is economic benefits via energy and water savings along with improved productivity. Together they are the standard by which every company will be judged for generations to come.

The “Green Economic Development in Wisconsin: The Business Case for the Triple Bottom Line” one day conference will be held May 18, 2010 at Olympia Hotel & Conference Center, Oconomowoc, Wisconsin.

Who Should Attend? Wisconsin Business Owners, Managers, Government Leaders, Economic Development Partners and Chambers of Commerce.

What's Being Offered?Real world case studies presented by business executives and experts in green economic development within the manufacturing industry and the newly emerging green economy. Hear from Wisconsin business innovators who are achieving success while adhering to the philosophy of the triple bottom line. Gather the information crucial to implementing strategies for a successful business.

Seating is limited, register early!Cost: $125 per person (registered prior to April 30th) $149 (after April 30th)

For more information on the conference go to www.townandcountryrcd.org

For conference partnership and sponsorship information please contact Lisa Geason-Bauer at 262-354-0341/ Lisa@evolutionmarketing.biz, Conference planning chair & board of directors, Town and Country Resource Conservation and Development Council.

Green EconomicDevelopment in

Wisconsin:The Business Case forthe Triple Bottom LineHosted by Town and Country Resource

Conservation & Development, Inc.

Green EconomicDevelopment in Wisconsin:The Business Case for the Triple Bottom LineTuesday May 18th, 2010 • Olympia Conference Center, Oconomowoc WI 53066

As the world changes, how we do business changes and we adopt more efficient ways to succeed. The focus of this one day conference will be highlighting case studies from local businesses within Southeastern Wisconsin. Learn from your peers, see what other business innovators and eco-entrepreneurs are doing to maintain economic viability, environmental stewardship and social responsibility within their industries. Wisconsin business leaders will be given the tools to prosper - but not at the expense of the environment and your bottom line. Keynote Address "Common Sense Sustainability - It's good for everybody & easier than you think!" Michael D. Farrell, CEO - Sentry Equipment Corp.

Closing Address by Thomas L Eggert, Co-Director of the Business, Environment and Social Responsibility Program University of Wisconsin Madison, School of Business

Real world case studies will be presented by local business leaders who have made environmentally significant changes tied to the triple bottom line.

People. Planet. Profit.www.townandcountryrcd.org

Seating is limited Cost: $125 per person (prior to April 30th) $149 (after April 30th)

More details & to Register www.townandcountryrcd.org Green Business Initiative

www.tacrcd.org

Green Economic Development in Wisconsin:The Business Case for the Triple Bottom Line

May 18th, 2010

Welcome to the “Green Economic Development in Wisconsin: The Business Case for the Triple Bottom Line” conference, hosted by Town and Country Resource Conservation and Development (TCRCD), Council.

In this program book you will find the full conference program which includes the menu for the day and other key conference information. In an effort to “walk the talk” our planning committee has chosen to provide a conference CD which contains the majority of the conference speaker presentations, biographical information on the conference speakers and additional information about conference partners.

We hope that this conference will serve as a positive educational experience and that you will make many great contacts today! A complete list of conference attendee's will be sent out electronically in the coming week.

Have a Great Conference!

Diane Herman Lisa Geason-Bauer President TCRCD Conference Chair & Board of Director

www.tacrcd.org

Town and Country RC&D would like to thank all of the sponsors, partners, speakers and volunteers who have helped to make this conference a success.

Conference Sponsors:

Conference Partners:

Sustain Dane • Milwaukee Water Council/Greater Milwaukee Committee

Conference Partners & Room Sponsors:University of Wisconsin-Madison • MSOE’s Center for Bimolecular Modeling • UW Extension

Conference Planning Committee

Deborah Deacon, Food & Farming Issue Team Leader TCRCD

Bill Dovi, Board of Directors TCRCD

Lisa Geason-Bauer, Evolution Marketing, llc & Board of Directors TCRCD

Beth Gehred, TCRCD

Diane Herman, 3DMD & Board of Directors TCRCD

Carol Hunter, Evolution Marketing, llc

Kyle Kummer, Indevox Studios, Marketing Committee TCRCD

Bonnie Lewis-Tschannen, Compass Point Consulting, llc

Stacey Rowe, TCRCD

Heather Ryan, 3DMD & Board of Directors TCRCD

Green Economic Development in Wisconsin:The Business Case for the Triple Bottom Line

Program printed on Green Seal certified 15% post consumer recycled Mohawk Strathmore paper which was made with wind energy.

Lisa Geason-Bauer

www.tacrcd.orgwww.tacrcd.org

7:30 - 8:30 Registration check in & Breakfast Buffet Free-range Scrambled EggsOven-roasted German Butterball PotatoesMini SconesMaple Breakfast SausagePleasant Springs Orchard ApplesauceButtermilk Pancakes with Real Maple Syrup and Organic ButterCoffee, Cranberry Juice, Orange Juice, Apple Cider, Farmstead Milk

8:45 - 9:00 Conference Welcome & Introduction of Keynote AddressLisa Geason-Bauer & Diane Herman,Town & Country Resource Conservation & Development, Council

9:00 - 9:30 Keynote Address "Common Sense Sustainability - It’s good for everybody & easier than you think!" Michael D. Farrell, CEO, Sentry Equipment Corp.

9:30 - 9:45 Break

9:45 - 11:30 Conference Plenary Session

Speakers Brian Driscoll, Wisconsin Office of Energy Independence - Moderator

Robert Duffy, Director, City of Oconomowoc Bureau of Economic Development

William Holahan, Chair Department of Economics, University of Wisconsin - Milwaukee

Malcolm Kinnaird, Vice President and General Manager, A.O. Smith (Milwaukee Water Council)

Dan Vrakas, Waukesha County Executive

11:30 - 1:00 Locally sourced lunch Pasta e Fagioli SoupSpring Salad with Asparagus, French Breakfast Radishes, Pancetta & Lemon Basil VinaigretteSilver Dollar Shredded Grass-fed Beef SandwichesBowknot Rolls with Organic ButterFamily-Style Cookie Platter and Vanilla Ice CreamFarmstead Milk and Organic Iced Tea

1:00 - 2:00 Case Studies Breakout Sessions Real world case studies will be presented by local business leaders who havemade environmentally significant changes tied to the triple bottom line.

Sustainable Industry Room: TCRCDBrian Halverson, Gearbox Express

Socially & Environmentally Responsible Business Practices Room: UW MadisonSession Moderator: Bill Mitchell, Waukesha County Economic Development CorporationCraig Coursin & David Keck, MSI General Corporation Jeff Neubauer & Greg Kaser, Kranz,Inc

Innovative Management & Job Creation Room: MSOE Center BioMolecular ModelingJerry Murphy, New North, IncJerry McGuire, Beth Churchill & Mark Springer, Cogdell Spencer ERDMAN

Municipal Sustainability Strategies Room: UW Extension Joshua Clements, UW Extension - Walworth County Logan J. Martin & Brennan Kane, Village of Mount PleasantTony Kriel, Sustainable Engineering Group, LLCSean Currie, Focus on Energy

2:00 - 2:15 Break

2:15 - 3:15 Information Resources Breakout Session

Sustainable Industry (Resources) Room: TCRCD Francis Fennessy, American Transmission Company/Wisconsin Green Tier ProgramLynn M. Forseth & Wesley D. Marquart, Madison Area Technical College

Socially & Environmentally Responsible Business Practices (Resources) Room: UW MadisonDr. Raj Veeramani, University of Wisconsin- MadisonPat Ornberg, Oconomowoc Chamber of Commerce Green Business Initiatives

Innovative Management & Job Creation (Resources) Room: MSOE Center BioMolecular ModelingBill Mitchell, Waukesha County Economic Development Corporation Greg Bell, Partnership for SustainabilitySue Loomans, Wisconsin Green Building Alliance

Green Financing (Resources) Room: UW Extension Session Moderator: Professor Surojit Choton Basu, University of Wisconsin-WhitewaterAmy Young Cumblad, Department of CommerceDavid Jenkins, Office of Energy Independence

3:15 - 3:30 Break

3:30 - 4:00 Closing Address “The Business Case for Sustainability and Tools for Moving Forward”Tom Eggert, Co-Director Business, Environment & Social Responsibility ProgramUW-Madison School of Business

4:00 - 5:00 Networking ReceptionWisconsin Artisan Cheese DisplaySmoked Trout SpreadHandmade Oat CrackersDemi Sourdough BaguettesComplimentary locally sourced organic beer from Lakefront Brewery & Iced TeaNOTE: Additional drink tickets available at Registration desk for $2 per drink

Note about conference food: The majority of ingredients used for the conference have been sourced from Wisconsin farmers and food producers. Many of the local farmers and producer are using sustainable farm management practices.

Green Economic Development in Wisconsin:The Business Case for the Triple Bottom Line

www.tacrcd.orgwww.tacrcd.org

7:30 - 8:30 Registration check in & Breakfast Buffet Free-range Scrambled EggsOven-roasted German Butterball PotatoesMini SconesMaple Breakfast SausagePleasant Springs Orchard ApplesauceButtermilk Pancakes with Real Maple Syrup and Organic ButterCoffee, Cranberry Juice, Orange Juice, Apple Cider, Farmstead Milk

8:45 - 9:00 Conference Welcome & Introduction of Keynote AddressLisa Geason-Bauer & Diane Herman,Town & Country Resource Conservation & Development, Council

9:00 - 9:30 Keynote Address "Common Sense Sustainability - It’s good for everybody & easier than you think!" Michael D. Farrell, CEO, Sentry Equipment Corp.

9:30 - 9:45 Break

9:45 - 11:30 Conference Plenary Session

Speakers Brian Driscoll, Wisconsin Office of Energy Independence - Moderator

Robert Duffy, Director, City of Oconomowoc Bureau of Economic Development

William Holahan, Chair Department of Economics, University of Wisconsin - Milwaukee

Malcolm Kinnaird, Vice President and General Manager, A.O. Smith (Milwaukee Water Council)

Dan Vrakas, Waukesha County Executive

11:30 - 1:00 Locally sourced lunch Pasta e Fagioli SoupSpring Salad with Asparagus, French Breakfast Radishes, Pancetta & Lemon Basil VinaigretteSilver Dollar Shredded Grass-fed Beef SandwichesBowknot Rolls with Organic ButterFamily-Style Cookie Platter and Vanilla Ice CreamFarmstead Milk and Organic Iced Tea

1:00 - 2:00 Case Studies Breakout Sessions Real world case studies will be presented by local business leaders who havemade environmentally significant changes tied to the triple bottom line.

Sustainable Industry Room: TCRCDBrian Halverson, Gearbox Express

Socially & Environmentally Responsible Business Practices Room: UW MadisonSession Moderator: Bill Mitchell, Waukesha County Economic Development CorporationCraig Coursin & David Keck, MSI General Corporation Jeff Neubauer & Greg Kaser, Kranz,Inc

Innovative Management & Job Creation Room: MSOE Center BioMolecular ModelingJerry Murphy, New North, IncJerry McGuire, Beth Churchill & Mark Springer, Cogdell Spencer ERDMAN

Municipal Sustainability Strategies Room: UW Extension Joshua Clements, UW Extension - Walworth County Logan J. Martin & Brennan Kane, Village of Mount PleasantTony Kriel, Sustainable Engineering Group, LLCSean Currie, Focus on Energy

2:00 - 2:15 Break

2:15 - 3:15 Information Resources Breakout Session

Sustainable Industry (Resources) Room: TCRCD Francis Fennessy, American Transmission Company/Wisconsin Green Tier ProgramLynn M. Forseth & Wesley D. Marquart, Madison Area Technical College

Socially & Environmentally Responsible Business Practices (Resources) Room: UW MadisonDr. Raj Veeramani, University of Wisconsin- MadisonPat Ornberg, Oconomowoc Chamber of Commerce Green Business Initiatives

Innovative Management & Job Creation (Resources) Room: MSOE Center BioMolecular ModelingBill Mitchell, Waukesha County Economic Development Corporation Greg Bell, Partnership for SustainabilitySue Loomans, Wisconsin Green Building Alliance

Green Financing (Resources) Room: UW Extension Session Moderator: Professor Surojit Choton Basu, University of Wisconsin-WhitewaterAmy Young Cumblad, Department of CommerceDavid Jenkins, Office of Energy Independence

3:15 - 3:30 Break

3:30 - 4:00 Closing Address “The Business Case for Sustainability and Tools for Moving Forward”Tom Eggert, Co-Director Business, Environment & Social Responsibility ProgramUW-Madison School of Business

4:00 - 5:00 Networking ReceptionWisconsin Artisan Cheese DisplaySmoked Trout SpreadHandmade Oat CrackersDemi Sourdough BaguettesComplimentary locally sourced organic beer from Lakefront Brewery & Iced TeaNOTE: Additional drink tickets available at Registration desk for $2 per drink

Note about conference food: The majority of ingredients used for the conference have been sourced from Wisconsin farmers and food producers. Many of the local farmers and producer are using sustainable farm management practices.

Green Economic Development in Wisconsin:The Business Case for the Triple Bottom Line

www.tacrcd.org

Green Economic Development in Wisconsin:The Business Case for the Triple Bottom Line

May 18th, 2010

Welcome to the “Green Economic Development in Wisconsin: The Business Case for the Triple Bottom Line” conference, hosted by Town and Country Resource Conservation and Development (TCRCD), Council.

In this program book you will find the full conference program which includes the menu for the day and other key conference information. In an effort to “walk the talk” our planning committee has chosen to provide a conference CD which contains the majority of the conference speaker presentations, biographical information on the conference speakers and additional information about conference partners.

We hope that this conference will serve as a positive educational experience and that you will make many great contacts today! A complete list of conference attendee's will be sent out electronically in the coming week.

Have a Great Conference!

Diane Herman Lisa Geason-Bauer President TCRCD Conference Chair & Board of Director

www.tacrcd.org

Town and Country RC&D would like to thank all of the sponsors, partners, speakers and volunteers who have helped to make this conference a success.

Conference Sponsors:

Conference Partners:

Sustain Dane • Milwaukee Water Council/Greater Milwaukee Committee

Conference Partners & Room Sponsors:University of Wisconsin-Madison • MSOE’s Center for Bimolecular Modeling • UW Extension

Conference Planning Committee

Deborah Deacon, Food & Farming Issue Team Leader TCRCD

Bill Dovi, Board of Directors TCRCD

Lisa Geason-Bauer, Evolution Marketing, llc & Board of Directors TCRCD

Beth Gehred, TCRCD

Diane Herman, 3DMD & Board of Directors TCRCD

Carol Hunter, Evolution Marketing, llc

Kyle Kummer, Indevox Studios, Marketing Committee TCRCD

Bonnie Lewis-Tschannen, Compass Point Consulting, llc

Stacey Rowe, TCRCD

Heather Ryan, 3DMD & Board of Directors TCRCD

Green Economic Development in Wisconsin:The Business Case for the Triple Bottom Line

Program printed on Green Seal certified 15% post consumer recycled Mohawk Strathmore paper which was made with wind energy.

Lisa Geason-Bauer