TOWARD THE FUTURE OF RECREATION AND TOURISM IN THAILAND Prof.Sombat Karnjanakit (Ph.D.)...
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Transcript of TOWARD THE FUTURE OF RECREATION AND TOURISM IN THAILAND Prof.Sombat Karnjanakit (Ph.D.)...
TOWARD THE FUTURE OF RECREATION AND TOURISM
IN THAILAND
Prof.Sombat Karnjanakit (Ph.D.)Chulalongkorn University
The 3 rd International Conference on Sport Science and Tourism 2012 Bangkok, Thailand
Topic to be discussed 1. Trends and issues on recreation2. Trends and issues on tourism3. Issues to slow down tourism
industry 4. Trends on future of recreation in
Thailand
Tourism creates mutual understanding among human mankind and brings peace to the world
Tourism eliminating poverty
Tourism Philosophy
Tourism as a vital force to enhance economics, social, culture and environment for sustainable development
Tourism as a recreation activity for quality of life and society
Tourism Philosophy
World Inbound Tourism International Tourism Arrivals
Receipts (USD Billions)
1995 528 4032000 745 5152002 693 5132004 753 6342006 842 7432008 916 940 Beijing Olympic
2010 940 919 FIFA World Cup
MillionYear
International Tourist Arrival 2010
Europe
Asia
Africa
American
Middle East
Millions
International Tourism Receipts 2010
1 Asia and Pacific27%
2 Americans20%
3 Africa3%
4 Middle East5%
5 Europe44%
Billion (US Dollars)
Barriers to Slow Down Tourism Growth
2000 Y2K
2001 9/11 Attack
Barriers (Cont…)
2002 Bali Bombings
2003 Avian Flu
Barriers (Cont…)
2004 Tsunami Disaster
2005 Bombings in London and Egypt
2006 Military coupe in Thailand
2008 Hamburger Economic Crisis
Earth Quake in Sichaun China
Barriers (Cont…)
2009 Influenza A (H1N1)
Barriers (Cont…)
Barriers (Cont…)
2010 Global Economic Crisis2010 Haiti Earth Quake
Barriers (Cont…)
March 2011 Tsunami Disaster, Sendai, Japan
Flooding Crisis in Thailand (Apr -Nov)2012
Set global code of ethics for tourism Committed to the millennium development goals- Reducing poverty and fostering sustainable development tourism
UNWTO (2010)
2001 World Conference – Economic Impact of Tourism
2002 World Summit of Sustainable Tourism Development – poverty (ST-EP)
2003 and 2007 Conference on climate change and tourism
2009 Guideline tourism support Global Economic Growth
UNWTO ACHIEVEMENT
2010 UNWTO
: Tourism and Biodiversity: Climate Change: Local Community around the world: Tourism, Leading Job Creator: Tourism Roles as a True Force to Attain Growth and
Development
Year Inter Tourists Receipts 1961 20,000 1+ Millions ฿ 19875 Millions 12,500 Millions ฿ 199714.4 Millions 54.7 Billions ฿ 201016 Millions 59.2 Billions ฿
Thailand Achievement in Tourism
International Tourists to Thailand 2000-2005
Year International Tourists Growth Receipts (Million) (Million/USD)
2000 9.58 +10.72 9,9002001 10.13 + 5.78 9,4002002 10.87 + 7.31 10,3902003 10.08 - 7.27 10,4102004 11.74 + 14.14 9,5562005 11.57 - 1.45 10,615
International Tourists to Thailand 2006 - 2010
Year International Tourist Growth Receipts (Million) (Million/Bath)
2006 13.82 +20.10 482,3192007 14.46 + 4.65 547,7812008 14.58 + 0.83 574,5202009 14.15 - 2.98 510,2552010 15.96 +12.63 592,7942011 19.09 700,000
Rank 1st in the ASEANRank 2nd -3rd in the AsiaRank 25th – 30th in the World
Thailand Tourism Receipts from International Tourism
20019/11 Attack 2002Bali Bombings 2003Avian Flu 2004Phuket and Southern Thailand
Tsunami 2005Bombings in London and Egypt 2006Politic Coup
Barriers to Slowdown Thailand Tourism Growth
2008Hamburger Economic Crisis 2009Political Red Shirt (Flu H1N1) 2010EU Economic Crisis (Greece, Spain,
France) 2011Central Thailand Flooding
Barriers to Slowdown Thailand Tourism Growth
Recreation and Tourism in Toward Future Thailand
Elderly Population More needs for leisure delivery and
Service
Women Population and Liberation
More leisure and recreation activities and resource
Globalization & ITC Advance
More leisure activities and outdoor recreation
Outdoor and Adventure Tourism
More Service in National Park Forest and Animal Sangtually Tourism Destinations
Ecotourism, Health Tourism, Community Based Tourism
Nostalgia Tourism, Adventure Tourism and Sport Tourism for Sustainable Development
Adventure Tourism
Activities Including White water rafting Kayak-Canoeing Mountain Bike Elephant Treking SCUBA Diving Snorkeling Camping Off Road Vehical
Sport Tourism
Both Spectator and Participation Including Olympic Games and ASIAN + SEA
Games FIFA World cup Professional Football Tennis Grand Slam Golf GPA
Health Related to Fitness is the Key for…
Obesity Healthy Life Life Style
Aging Tourism Ecotourism for better environment E-Tourism Market Thai Hospitality and Thai Culture
Recreation and Tourism in Toward Future Thailand
Page 34
AEC
Page 35
• Japan• Brazil• Russia• India• China
JBRIC
ASEAN Competitive, Cooperation, Tourism Attract
Women Tourists Low Cost Airlines Education Community
Recreation and Tourism in Toward Future Thailand (Cont…)
Q & A
Thank Youขอบคุ�ณคุรับ (Kob Khun
Krab)