TOURISM IN THE 21ST CENTURY MARITIME SILK ROAD:

M A L A Y S I A

MOHD DAUD MOHD ARIF

Ministry of Tourism and Culture, Malaysia (MOTAC

Infographics – NumbersMALACCA PORT DURING ANCIENT SILK ROAD

V i s i t e d b y

t r a d e r s a l l o v e r

t h e w o r l d

i n c l u d i n g C h i n a

8 4 l a n g u a g e s

w e r e s p o k e n i n

M a l a c c a , w i t h

M a l a y b e i n g t h e

l i n g u a f r a n c a

S t r a t e g i c a l l y

l o c a t e d a t t h e

c o n f l u e n c e o f

t h e S o u t h C h i n a

S e a , t h e I n d i a n

O c e a n a n d

S u n d a

M e e t i n g p o i n t

f o r t r a d e r s a n d

t r a v e l e r s f r o m

E a s t a n d W e s t

1377 1400 1400

Malacca as a fishing village

Malacca Sultanate

Iskandar Shah laid down development of trade port

Ming Dynasty send his envoy headed by Ying Qin to Malacca

Malacca headed to royal visit to China in 1418 to raise concerns about Siamese threat

Responded in Oct 1419, by sending his envoy to warn the Siamese ruler

Source : CLIA (Cruise Lines International Association)

HISTORIC UNESCO WORLD HERITAGE CITIES OF THE STRAITS OF MALACCA

M e l a k a G e o r g e T o w n

GOVERNMENT INITIATIVES UNDER MARITIME (CRUISE)

Straits Riviera Tourism Lab2012

Establishment of Straits Riviera Council –

Malaysia Cruise Council (MCC) Malaysia Cruise Council2012

-present Co-chaired by SG MOT & SG MOTAC

Supported by Straits/Borneo Riviera Working

Group & 8 Cruise Task Forces

Economic Transformation Programme

(ETP)2010

Tourism as one of the 12 National Key Economic

Areas (NKEA) Tourism NKEA

201012 Entry Point Projects (EPP) across six themes

2010

EPP6 – Creation of Straits Riviera Playground

“Family Fun” Theme

Straits Riviera Playground

2011Formulation of a Cruise & Ferry Integrated

Seaport Infrastructure Blueprint

Cruise tourism has continued to grow in Malaysia over the past few years…

CRUISE DESTINATIONS

IN MALAYSIAJETI STAR

CRUISE,

LANGKAWI

SWETTENHAM PIER

CRUISE TERMINAL,

PENANG

JETI LUMUT,

PERAK

BOUSTEAD CRUISE

CENTRE,

PORT KLANG

2016682,063

pax

2015534,821

pax

2014352,322

pax

114%g r o w t h

Cruise Passengers

KOTA KINABALU

PORT,

SABAH

MELAKA MARINA,

MELAKA CITY

KUCHING

PORT,

SARAWAK

BINTULU

PORT,

SARAWAK

KUANTAN PORT,

PAHANG

PULAU REDANG,

TERENGGANU

PULAU

TIOMAN,

PAHANG

SANDAKAN

SABAH

TAWAU

SABAH

2017

924,885

pax

Number of international cruise call

to Malaysia

421

487

435

599

628

2014 2015 2016 2017* 2020

MARITIME INITIATIVE - C R U I S E I N M A L A Y S I A

Thomson Cruises & Malaysia

Cruise Winter Programme

2018/2019

Seatrade Cruise Global

TUI Group Management

Site Visit

Malaysia – A

Preferred Cruise

Destination

(Brochure 2nd

Edition)

M O V I N G F O R W A R DNew Venture for Malacca

A National Project

Supported by Government

Economic Transformation

Plan

Tourism Island Status

One-Belt

One-Road

Initiative

T H A N K Y O U