Tourism in Sweden 2007

8/8/2019 Tourism in Sweden 2007

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Tourism andthe Travel and

Tourist Industryin Sweden

2007 edition

May 2007


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Contents

2 Key fgures

4 Challenges and development

7 International tourism

10 The travel and tourist industrys economy

20 Employment in the travel and tourist industry

23 Tourism in Sweden

30 Domestic tourism

33 Outbound tourism37 Incoming tourism

42 The meeting industry

Defnitions and sources

Tourism and the Travel and Tourist Industry

in Sweden, 2007 edition

Nutek, May 2007

Ino. no.: 014-2007

Graphic design and layout: Ordrrdet

Print run: 1,000 copies

Printing: tta.45, Stockholm


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key Figures

Key fgures

TurNoVer, eXPeNdiTure, Added VALue,

eXPorT ANd eMPLoyMeNT 2005(pcnta chan m 2004)

Key fgures rom The travel and tourist industryseconomy (pp. 1019) and Employment in the traveland tourist industry (pp. 2022)

SEK 190.9 billion total turnover, up 9.8 percent

138,166 employed (ull-time equivalents),up 9.4 percent (up 34.6 % rom 1995)

SEK 62.3 billion export income (expenditure by oreignvisitors in Sweden) up 18.6 percent (up 118.5 % rom 1995)

SEK 8.7 billion VAT income rom

expenditure by oreign visitors in Sweden

Approx. 20 percent o Swedens total export o servicesis the export value o oreign expenditure in Sweden

5 percent o total Swedish exports (goods and services)is the export value o oreign expenditure in Sweden

SEK 128.7 billion total Swedish expenditure in Sweden,up 6.1 percent (up 52.0 % rom 1995)

SEK 41 billion expenditure by trade, industry andauthorities (Swedish business travellers) in Sweden,up 7.4 percent (up 31.7 % rom 1995)

SEK 87.6 billion expenditure by Swedish householdsin Sweden, up 5.5 percent (up 63.8 % rom 1995)

Almost 7 percent o the total expenditure o Swedishhouseholds is domestic tourism expenditure

SEK 62.9 billion added value, up 9 percent(up 59.2 % rom 1995)

2.79 percent o Swedens total GDP


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key Figures

NigHTs sPeNT, CAPACiTy ANd ACCoM-ModATioN reVeNue FroM HoTeLs, HoLidAyViLLAges, youTH HosTeLs ANd CAMPiNg 2006(pcnta chan m 2005)

Key fgures rom Tourism in Sweden (pp. 2329)

47,762,609 total number o overnight stays, up 6.3 percent

36,807,965 total number o Swedish overnight stays,up 5.6 percent

SEK 16.7 billion accommodation income at commercialaccommodation, up 9.1 percent

1,892 total number o hotels

200,749 total number o hotel beds

swedisH TrAVeL ABroAd 2006(pcnta chan m 2005)

Key fgures rom Outbound tourism (pp. 3336)

2.5 million business trips abroad with overnight stays,

up 13.1 percent

10 million leisure trips abroad with overnight stays,down 3 percent

12.6 million total trips abroad with overnight stays,no change

ForeigN NigHTs sPeNT iN swedeN 2006(pcnta chan m 2005)

Key fgures rom Incoming tourism (pp. 3741)

10,954,643 total number o oreign overnight stays,

up 8.7 percent (up 95.0 % rom 1991), o which:

5,334,055 rom Europe (excl. Nordic region),up 10.2 percent

4,119,276 rom Nordic region (excl. Sweden),up 6.4 percent

1,501,312 rom non-European countries, up 4.8 percent


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CHALLeNges ANd deVeLoPMeNT

Challenges and development

what man b tm anth tavl an tt nt?

According to the United Nations internationally-accepteddenition, tourism comprises the activities o persons travel-ling to and staying in places outside their usual environmentor less than a consecutive year or leisure, business or otherpurposes. The denition virtually covers all expenditurewhich is directly connected with travel, including business

travel.It is who consumes and not what is produced which denestourism. This is in contrast to traditional denitions o vari-ous sectors, industries or segments. The traditional denitiono, or example, the airline industry is based on what thecompanies within that industry produce. At the same time,the majority o civil aviation activities are the result o tour-

ism. The act that only 85 percent o civil aviation activitiesconstitute a part o the travel and tourist industry is due tothe act that the remaining 15 percent are results rom reighthandling and other activities. Similarly, only just over a halo the hotel and restaurant sectors activities constitute parto the travel and tourist industry, since the remaining expend-iture, particularly in terms o restaurants, is by the local popu-

lations and by denition is not, thereore, tourism.

Cncptalatn a ctcal act

Conceptualisation is critical or a culture o high-quality in-ormation and or creating knowledge. It is hard to developand work with tourism statistics and statistics-based inor-

mation in the absence o distinct conceptualisation whichhas been rmly grounded with both the producer and theuser o the inormation.

Knowledge o which companies or organisations inboth the public and private sectors how are involved inactivities aimed at tourists is also essential or successultourism promotion work.

A n vc nt

During 2005, the total turnover o the Swedish travel andtourist industry increased by almost 10 percent to nearlySEK 191 billion, o which domestic leisure travellers ac-


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counted or 46 percent, domestic business travellers or 21percent and oreign visitors or 32 percent. The export value,measured in terms o oreign tourists expenditure in Sweden,amounted to SEK 62 billion, somewhat higher than theexport value o Swedish cars.

Although the export value o the travel and tourist indus-try makes a signicant contribution to the Swedish economy,it is primarily the industrys ability to contribute to increasedemployment which has been the subject in ocus during re-cent years. Whilst employment within many traditional keyindustries in Sweden is declining, the travel and tourist in-dustry has supplied more than 35,000 new ull-time jobssince 1995. In 2005, the travel and tourist industry account-ed or 138,000 ull-time equivalents, which is more than insectors such as agriculture, orestry and shing.

Cmpttvn an attactn cThe common image o competitiveness as something creat-ed primarily within a company, must or the travel and tour-ist industry be supplemented with an another important ac-tor. This consists mostly o the attractivity o the destinationor activity, which interacts with business to give an essentialcriterion or success.

It is the destination or activity as a whole that is to saythe natural and cultural environment, events, inrastructure,etc. which creates this attractivity. Thus, in order to createcompetitiveness, in-depth cooperation is required betweenmany dierent companies or organisations. This applies notonly to businesses within various industries, but also particu-larly to public organisations which have a considerably

weightier, more active role within the travel and tourist in-dustry than within other more traditional industries.

Cnatn pblc ntatv

As the owner and manager o many attractions, such as na-tional parks, historic monuments and inrastructure, society

has a signicant impact on the travel and tourist industrys de-velopment opportunities. The travel and tourist industry isalso aected by a wealth o other decisions and conditionswithin a wide range o sectors and political spheres. Consider-able resources are also earmarked within a number o dier-ent sectors in order to promote the travel and tourist industry directly or indirectly at both national and regional levels.

The goal or the Swedish tourism policy is: Sweden is tobe a highly attractive tourist destination and tourism is to becompetitive in the long term, contributing to sustainablegrowth and increased employment throughout the country.In order to achieve these goals, a common strategy is re-


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quired along with eective cross-sectoral coordination, aswell as coordinating initiatives rom authorities which donot deal primarily with tourism, but which are involved inoperations that are signicant in terms o the developmento the travel and tourist industry or vice versa.

ect an tl cmpttvn

As the importance o the travel and tourist industry gainsgreater recognition, both public and private operators areshowing more interest in getting involved in tourism and thetravel and tourist industry. In combination with public andprivate initiatives, the aim o the tourism policy places spe-cic requirements on how the importance and developmento the travel and tourist industry should be measured, sincethe eects are rarely seen in traditional statistics.

Considerable resources are also set aside at regional levelto promote the travel and tourist industry. The eects othese initiatives are currently hard to measure, so regionalcalculations are needed as well as national calculations inorder to show the eects o the travel and tourist industry interms o the economy and employment.

The export value o the travel and tourist industry, i.e.oreign visitors expenditure in Sweden, represents an im-portant contribution to the Swedish economy. With a do-mestic market o no more than nine million inhabitants, theanticipated growth within the travel and tourist industrywill be dependent o the oreign markets. In order to be ableto carry out eective product development and to marketSweden as a destination, an ongoing border survey needs tobe carried out to measure actors such as volumes, visitors

preerences and expenditure patterns. A border survey is akey tool or competitiveness, and such surveys are otenused at those destinations with which Sweden competes.

A lbal challn

The greatest challenge acing the global travel and tourist in-

dustry in the uture is how to achieve environmentally-sus-tainable development. Tourism is, by its very nature, inter-national and so solutions or more environmentally-riendlytravel must be sought within the ramework o internation-al cooperation and regulations. It is not enough to rely onchanges in traveller demand steering developments in theright direction. The various operators within the travel and

tourist industry also have a real responsibility to adapt theiroerings. Airlines, shipping companies, coach companiesand car hire companies can, by putting tough demands ontheir suppliers, push the development orwards and thusalso protect their own interests.


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iNTerNATioNAL Touri sM

International tourism

Fn tm t sn ncan

m than tm n th t th lAccording to the UN World Tourism Organization (UN-WTO), global international travel rose by 4.5 percent in2006. For Europe, the increase was 4 percent. The number ooreign overnight stays at Swedish hotels, Holiday villages,Youth hostels and Camp sites increased by almost 9 percent.As a destination, Sweden thereore achieved a greater in-

crease than the rest o the world in 2006. Since 1991, oreigntourism to Sweden, measured in terms o oreign overnightstays, has grown by 95 percent. According to the UNWTO,global international travel has grown by 90 percent duringthe same period. For Europe, the increase was 75 percent.

sn ha m vt pnhabtant than th epan ava

Sweden has welcomed more visitors per inhabitant in recent

years than European countries on average. Popular touristdestination countries in Southern Europe such as France andSpain are among those countries which attract more touriststhan Sweden. However, the more densely populated UK orexample drew 0.42 visitors per inhabitant compared with0.85 or Sweden.

-91 -93 -97 -01 -03 -05 -06

Index for trips abroad with at least one overnight stay (UNWTO) and

nights spent by foreign visitors in Hotels, Holiday villages, Youthhostels and Camp sites in Sweden (Nutek/SCB). Index 1991=1

Source: Nutek/SCB & UNWTO

1.0

1.2

1.4

1.6

1.8

2.0

-95 -99 -02 -04

Sweden

Europe

The world

-92 -94 -98-96 -00


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-97 -01 -03 -05 -06

Incoming tourism in the Nordic Region

(overnight stays, market share percentage)

Source: Ylkanen/MEK & Nutek/SCB

10

15

20

25

30

35

40

45

50

-95 -99 -02 -04

DenmarkSwedenNorwayFinland

-98-96 -00

33.6%

29.1%

21.8%

15.4%

iNTerNATioNAL Touris M

sn ha th lat ha ntm amn th Nc cnt

The Nordic regions statistics or oreign overnight stays ineach country or the years 1995 to 2006 show that Swedenhas the largest market share o oreign overnight stays in theregion. Sweden has increased its market share rom 27 per-cent in 1995 to 33.6 percent in 2006, ollowed by Denmarkwith 29.1 percent, Norway with 21.8 percent and Finlandwith 15.4 percent.


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0

The travel and tourist

industrys economy

The inormation in this section is based on data rom theTourism Satellite Account or Sweden (see inormation boxon page 18) unless otherwise stated.

snfcant nca n tmxpnt n sn n 2005

Total tourism expenditure in Sweden increased in 2005 byalmost 10 percent. Between 1995 and 2005, total tourismexpenditure in Sweden has increased more than 68 percent incurrent prices. Exports, the value o oreign visitors expend-iture in Sweden, increased during the same period by almost120 percent at current prices. Added value and the numberemployed in the travel and tourist industry also increased

during the period. The share o Swedens total GDP or theperiod relating to tourism fuctuated between 2.65 and 2.87percent, which shows that the travel and tourist industry isholding on to its share o the overall economy. However,changes elsewhere in the Swedish economy infuence thetravel and tourist industrys share o the GDP more thanfuctuations within the travel and tourist industry itsel.

THe TrAVeL ANd TourisT iNdusTrys eCoNoMy

key fgure or the swedih travel and tourit indutry 1995 to 2005

Current prices/SEK millions

TotalTotal Swedish Foreign

tourism tourism expenditure Share of Employedexpenditure expenditure in Sweden Added GDP in (yearsin Sweden in Sweden (export) value percent worked)

1995 113,178 84,665 28,513 39,522 2.78 102,6501996 116,980 89,138 27,841 42,675 2.77 105,744

1997 129,904 96,555 33,349 45,508 2.83 107,864

1998 138,254 101,102 37,152 48,015 2.87 109,129

1999 142,862 104,127 38,735 49,958 2.82 112,890

2000 151,700 110,298 41,401 51,521 2.74 119,896

2001 165,761 116,721 49,040 54,148 2.80 126,639

2002 171,798 120,206 51,592 57,325 2.86 125,7662003 169,909 119,720 50,188 56,653 2.73 125,488

2004 prel 173,857 121,333 52,524 57,742 2.65 126,299

2005 prel 190,978 128,686 62,292 62,934 2.79 138,166

05/04% 9.8 6.1 18.6 9.0 9.4

Source: Nutek/SCB


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Distribution of total turnover within the travel

and tourist industry in 2005 (SEK millions)

Source: Nutek/SCB

Accommodation,

28,600 Restaurants, 28,432

Air travel, 20,824

Travel agencies, 10,198 Overland transp., 7,839 Rental, 2,323 Rail, 1,951Shipping, 1,448

Other trade,

31,917 Provisions, 19,863 Fuel, 22,807

Swedishbusiness travellers

41,075

Swedishleisure travellers

87,610

Foreignvisitors62,292

TOURISM 190,978

Accommodationand restaurants

57,032Transport

44,583Goods74,587

Other public servicesCulture/recreation/sport

14,776


Tm nat nfcant ncm

During 2005, tourists spent almost SEK 191 billion in Swe-

den, which was distributed between the various sectors ac-cording to the illustration below. Most o the money thetourists spent was on goods: 39 percent or just over SEK 74billion. Next came accommodation and restaurants, amount-ing to SEK 57 billion o income, or almost 30 percent. In-come rom the transport sector, such as air and train ticketsales and rented cars, accounted or SEK 44.5 billion, or

over 23 percent. Swedish travellers accounted or two thirdso the expenditure, o which leisure travellers spent the most,68 percent. Expenditure by oreign visitors, SEK 62.3 bil-lion, made up over 32 percent o the total expenditure.


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1995 1996 1998 2000 2002 2004 2005

Total turnover trends within the travel

and tourist industry (SEK millions)

Source: Nutek/SCB

100,000

110,000

120,000

130,000

140,000

150,000

160,000

170,000

180,000

190,000

1997 1999 2001 2003

Current prices

1995 prices

1995 1996 1998 2000 2002 2004 2005

Total tourism expenditure in Sweden

(current prices in SEK millions)

Source: Nutek/SCB

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000200,000

1997 1999 2001 2003

Total expenditure Swedish expenditure Export (foreign expenditure

in Sweden)


stn th th sh tavlan tt nt nc 1995

Turnover in the Swedish travel and tourist industry has in-creased by more than 68 percent at current prices since1995. Expressed in terms o 1995 prices, the increase wasabove 53 percent.

Fn xpnt n sn ncam than mtc xpnt

Since 1995, total turnover in the Swedish travel and touristindustry has increased by over 68 percent at current prices.During the same period, domestic tourism expenditure inSweden increased by 52 percent at current prices. Exportvalue, i.e. oreign visitors expenditure in Sweden, increasedduring the same period by more than twice as much, at al-most 120 percent at current prices.


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1995 1996 1998 2000 2002 2004 2005

Swedish tourism expenditure in Sweden

(current prices in SEK millions)

Source: Nutek/SCB

0

10,000

20,000

30,000

40,000

50,00060,000

70,000

80,000

90,000

1997 1999 2001 2003

Swedish households Swedish trade,

industry and authorities


Bth l tavll anbn tavll pn m

Swedish leisure travellers account or over two thirds o thetotal domestic tourism expenditure in Sweden. Leisure trav-ellers share o domestic tourism expenditure has increasedrom 63 percent to 68 percent since 1995. During the sameperiod, business travellers share dropped rom almost 37percent to just over 32 percent. However, business travel-lers expenditure increased aster in 2005 (up 7.4 percent)

than leisure travellers expenditure (up 5.5 percent).

Tm xpnt b sh hhl n-ca m than hhl vall xpnt

Domestic leisure traveller expenditure in Sweden has in-creased by almost 64 percent at current prices since 1995.

During the same period, households total expenditure hasincreased by just over 45 percent at current prices. House-hold expenditure on tourism in Sweden has increased romjust over 6 percent to around 6.8 percent o total householdexpenditure during the period 1995 to 2005.

1995 1996 1998 2000 2002 2004 2005

Index for households tourism expenditure in Sweden in relation

to households total expenditure (current prices). Index 1995 = 1

Source: Nutek/SCB

1.0

1.1

1.2

1.3

1.4

1.5

1.6

1.7

1997 1999 2001 2003

Tourism expenditure

Total expenditure


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Distribution of turnover for different sectors 2005 (SEK millions)

Source: Nutek/SCB

0 10,000 20,000 30,000 40,000

Leisure travellers/Swedishhouseholds

Business travellers/trade, industry and authorities

Export/foreign visitors

Goods incl. fuel

Restaurant meals

Air travel

Accommodation,incl. camping

Private holiday cottages

Leisure,culture

Travel packages

Taxis

Travel agency services

Local and long-dist. transp.

and charder coaches

Car hire

Sea transport

Rail transport

Other goodsand services


Pcha an vclat nl xpnt tt

39 percent o the more than SEK 191 billion that Swedishand oreign tourists spend in Sweden is on goods such asprovisions and uel. Eating out accounts or almost 15 per-cent and air travel or almost 11 percent o the total expend-iture. Compared to the average tourist, oreign visitorsspend more on goods. Shopping accounts or over 47 per-cent o the total expenditure by oreign visitors, where the

share o cross-border trade is considerable. For Swedish leis-ure and business travellers the proportion is over 35 percent,although domestic leisure travellers spend the most on shop-ping. It is also evident that oreign visitors eat more oten inrestaurants than Swedish tourists do. Over 25 percent otheir expenditure is spent on eating out. Domestic leisuretravellers spend around 12 percent on eating out and

domestic business travellers 5 percent o their respectivebudgets. For Swedish business travellers, commercial ac-commodation represents a considerably larger part o theexpenditure compared to Swedish leisure travellers, who in-stead spend a larger share o their accommodation expenseson holiday cottages. The statistics do not include non-commercial accommodation such as staying with riends

and relatives.


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Tavl an tt nt xpt valtpm ttal sh xpt

Total Swedish exports o goods and services have shown apositive trend in recent years, and have grown since 1995 bymore than 85 percent at current prices. The travel and tour-ist industrys export value, i.e. oreign visitors expenditurein Sweden, has increased during the same period by almost120 percent. The travel and tourist industry is the only ex-port sector that generates direct VAT income or the nation-

al coers. In 2005, VAT on tourism expenditure by oreignvisitors to Sweden amounted to around SEK 8.7 billion.

1995 1996 1998 2000 2002 2004 2005

Index for travel and tourist industrys export trends compared

to Swedens total exports (goods and services) current prices.

Index 1995 = 1

Source: Nutek/SCB

0.8

1.0

1.2

1.4

1.6

1.8

2.0

2.2

1997 1999 2001 2003

Travel and tourist industrys export

(foreign expenditure in Sweden)Total Swedish exports(goods & service)


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Travel and

tourism

Iron & steel Furniture

Travel and tourist industrys export value (foreign consumption

in Sweden) and export values for some important lines of goods

in 2005 (SEK billions)

Source: Nutek/SCB

0

10

20

30

40

50

60

70

Privatecars

Woodproducts

62.3 60.757.8

30.6

14.0

Food

27.5


Tavl an tt nt xptval xc that ca xpt

The share o total Swedish exports or the travel and touristindustry in 2005 was higher than or a number o key areas.The industrys exports, i.e. oreign visitors expenditure inSweden, amounted to SEK 62.3 billion in 2005, which wassomewhat higher than the value o Swedish car exports.

Tm mt mptant t tavl anc

Most sectors are aected in some way by tourism. It is mostimportant to travel agencies, where tourism represents 100percent o the added value. For the retail trade, the corres-ponding gure is approximately 6 percent. Hotels and res-taurants are the most important area o the travel and tour-ist industry, with over SEK 16.7 billion in added value. Thesecond most important is the retail trade, with almost SEK14 billion in added value. The act that the share o tourismin the hotel and restaurant sector is not greater than 51 per-cent is due to a large proportion o visits to restaurants com-ing rom the local population and thereore not being de-ned as tourism.


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Total added value and travel and tourist industrys share

for different lines of business 2005 (SEK millions)

Source: Nutek/SCB

Hotels and restaurantsSNI 55

GoodsSNI 5052 e.g. 50.2

Private holiday cottagesSNI 70.2

Air travelSNI 62

Other overland transportSNI 60.2123 people

Culture, leisure & sportSNI 92

Travel agenciesSNI 63.3

Other servicesSNI 74.8

RentalSNI 71

Rail transport

SNI 60.1Shipping

SNI 61

0 50,000 100,000 150,000 200,000 250,000

51%

6%

8%

85%

20%

15%

100%

7%

9%

15%

4%

Travel and tourist industrysshare of the added value

1995 1996 1998 2000 2002 2004 2005

Travel and tourist industrys operating profit

(gross, SEK million, current prices)

Source: Nutek/SCB

14,000

15,000

16,000

17,000

18,000

19,000

20,000

21,000

22,000

1997 1999 2001 2003

19,623

21,374

16,579

17,797

19,162

20,223 20,372

18,93518,598

20,666

19,105


Tavl an tt ntpctn val an patn pft

The travel and tourist industrys production value or 2005was SEK 130 billion. Hotels and restaurants represented thelargest amount (SEK 38.7 billion), ollowed by air travel(SEK 20.8 billion), goods (SEK 20.3 billion) and holidaycottages (SEK 12.1 billion). The total operating prot or

the Swedish travel and tourist industry rose between 1995and 2005 rom SEK 16.5 billion to SEK 21.3 billion, or anincrease o almost 30 percent at current prices.


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Electricity, gas,heating, water

Agriculture,forestry, fishing

Share of GDP for some comparable industries 2005 (percent)

Source: Nutek/SCB

0.0

0.5

1.0

1.5

2.0

2.5

3.0

Travel andtourism

Mineralmining

2.86 2.79

1.17

0.45

Th atllt accnt ma th mpact th tavl

an tt nt n th cnm an mplmnt

Sweden has adopted the United Nations internationally-accepted

defnition o tourism.

Since 1995, the eects o tourism on the economy and employ-

ment in Sweden have been measured using what is known as

satellite account calculations, whereby the share o expenditure

coming rom tourism in the dierent sectors in the national ac-

counts is collated. The satellite account measures the value oSwedish and oreign tourists direct expenditure o Swedish goods

and services. The method or satellite account calculation, the

Tourism Satellite Account (TSA), is an internationally-accepted

method which has been developed by the UN World Tourism

Organization (UNWTO) in collaboration with the OECD and travel

and tourism bodies. In Sweden, calculations are carried out or

Nutek by the National Accounts at Statistics Sweden (SCB). Likeother national accounts, the time series are revised annually and

previous time series are not thereore comparable with the latest

data.


Tavl an tt nt ha gdP atthan th aclt, t an fhn ct

The share o GDP or the travel and tourist industry be-tween 1995 and 2005 fuctuated between 2.65 and 2.87 per-cent. This shows that the travel and tourist industrys shareremains constant in comparison to the overall economy.However, changes elsewhere in the economy have a greaterimpact on the travel and tourist industrys share o GDPthan the increases and decreases within the travel and tour-

ist industry itsel. The travel and tourist industrys share oGDP was larger in 2005 than or example the agriculture,orestry and shing sector and almost as large as or electri-city, gas, heating and water.


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-97 -01 -03 -05 -06

Travel expenditure tends (current prices in SEK billions)

Source: Central Bank of Sweden

-40

-20

0

20

40

60

80

100

-93 -94 -95 -00 -02 -04

Imports (Swedish expenditure abroad)Exports (Foreign expenditure in Sweden)Net travelexpenditure

-98-96 -99

Tavl xpnt an th balanc pamnt

The Central Bank o Sweden produces quarterly statistics ontravel expenditure trends. Travel expenditure reers to the expens-

es a traveller rom one country incurs when visiting another

country. Swedes expenses abroad are imports. Foreign visitors

expenses in Sweden are exports. Foreign tourism in Sweden may

thereore be considered to be an export industry like any other

goods or service exporting business. Travel expenditure statistics

also include, in addition to travellers direct expenses, items suchas currency speculation, re-exchanging currency, internet com-

merce and private car imports. The Central Bank o Sweden

makes adjustments or some o these items.


Tavl xpnt fct ll n 2006

Having increased somewhat in 2004, the travel expenditure

decit ell again in both 2005 and 2006. According toCentral Bank o Swedens statistics, export value, i.e. oreignvisitors expenditure in Sweden, increased by a total oSEK 11.7 billion during 2006 to give a gure o SEK 67billion. At the same time, the import value, i.e. Swedish ex-penditure abroad, only rose by SEK 4.4 billion, meaningthat the travel expenditure decit ell by a ull SEK 7.3

billion during 2006. There has been a distinct shit in therelationship between import and export values between1993 and 2006. In 1993, the import value (Swedish expend-iture abroad) was almost 70 percent higher than the exportvalue (oreign visitors expenditure in Sweden). By 2006,this gap had closed and the import value was just 27 percenthigher than the export value.


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0

Employment in the travel

and tourist industry

Fat nca n mplmntn th tavl an tt nt

The number o employed (ull-time equivalents) in the traveland tourist industry has grown by almost 35 percent ormore than 35,000 ull-time jobs since 1995. Measured interms o average employment, Swedens overall employment

over the same period has increased by around 7.5 percent.

eMPLoyMeNT iN THe TrAVeL ANd TourisT iNdusTry

1995 1996 1998 2000 2002 2004 2005

Index for travel and tourist industry employment trends

in comparison with overall employment trends in Sweden.

Index 1995 = 1.

Source: Nutek/SCB (AKU)

0.95

1.00

1.05

1.10

1.15

1.20

1.25

1.30

1.35

1.40

1997 1999 2001 2003

Within the travel andtourist industry

Total employmentin Sweden

M mpl n th tavl an tt ntthan n man la bn cmbn

The numbers employed in the travel and tourist industryexceeds the total number employed in Sweden by theollowing major companies: Volvo AB and subsidiaries,Ericsson, Volvo Cars, Skanska, AstraZeneca, Scania, Telia-Sonera, Atlas Copco and H&M. The gures overlap to acertain extent, as the number employed in the travel andtourist industry also includes a small number o thoseemployed in commerce.


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Comparison of numbers employed in Sweden 2005

Source: Nutek/SCB and companies in question

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000 Swedish travel and

tourist industry

Volvo AB and subsidiaries EricssonVolvo cars SkanskaAstraZeneca Scania TeliaSoneraAtlas Copco

H&M

Number of employed (years worked)

within different tourism sectors 2005

Source: Nutek/SCB

Hotels and restaurants

Commerce

Travel agenciesOther passenger

overland transport

Culture, leisure, sport

Other services

Air travel

Rental

Rail transport

Shipping

Other

0 20,000 40,000 60,000

57,38530,865

11,44510,785

9,905

8,400

6,373

1,112

1,072

452

372


Mt mpl b htl antaant an cmmc

Out o a total o 138,166 ull-time equivalents within thetravel and tourist industry in 2005, most were employed intourism within the hotel and restaurant sector, i.e. 57,385ull-time equivalents or more than 41 percent o all withinthe travel and tourist industry. The second largest sector wascommerce with 30,865 ull-time equivalents, or more than22 percent o the total. The combined travel and transport

sector travel agencies and all transport providers togetheremploys almost as many: 30,127 ull-time equivalents.

Nmb mpl thn tm b htlan taant h att th

Since 1995, the number employed (ull-time equivalents) intourism by hotels and restaurants has grown the most, withan increase o 16,767 ull-time equivalents, or over 41 per-cent. However, commerce has shown the greatest percentagegrowth, up 67 percent or over 12,000 ull-time equivalents.


24/48

1995 1996 1998 2000 2002 2004 2005

Number of years worked within different lines of tourism

Source: Nutek/SCB

0

10,000

20,000

30,000

40,000

50,000

60,000

1997 1999 2001 2003

Travel agenciesCulture and leisure

Hotels and restaurantsCommerceTransport


1995 1996 1998 2000 2002 2004 2005

Trend in hours worked in the travel and tourist industry

compared with some key industries (in tens of thousands)

Source: Nutek/SCB

10,000

15,000

20,000

25,000

30,000

1997 1999 2001 2003

Pulp, paper, graphicind. and publishingCredit agenciesand insurers

Agriculture,forestry and fishingTourismEngineering

Culture and leisure have grown since 1995 rom 8,750 to al-most 11,500, an increase o over 30 percent. Travel agencieshave grown by more than 27 percent, despite the transportsector only growing by 1 percent during the same period.

emplmnt all thn man nt,bt n th tavl an tt nt

Whilst employment within many traditional key industriesin Sweden is alling, the travel and tourist industry has sup-plied more than 35,000 new ull-time jobs since 1995. Thenumber o hours worked in the agriculture, orestry and

shing sector has allen by almost 24 percent over the sameperiod, and has contributed with less employment than thetravel and tourist industry over the last three years.


25/48

Tourism in Sweden

sta nca n vlm

The number o overnight stays at Swedish hotels, Holidayvillages, Youth hostels and Camp sites increased to almost48 million, an increase o 6.3 percent in 2006. These are thehighest volumes ever recorded. It was the oreign market, i.e. oreign visitor overnight stays, which showed the highestgrowth in 2006: an increase o 8.7 percent. Domestic over-night stays rose by 5.6 percent. Since 1993, the number o

overnight stays has grown by a total o 56.5 percent. Duringthe same period the domestic market showed a somewhatslower growth o 50.6 percent. The oreign markets in-creased by more than 80 percent, whilst also showing an in-creased share o the total rom 19.9 percent to 22.9 percentbetween 1993 and 2006.

-93 -98 -00 -02 -05

Nights spent at Hotels, Holiday villages,Youth hostels and Camp sites (in thousands)

Source: Nutek/SCB & SCR

0

10,000

20,000

30,000

40,000

50,000

-99 -01 -03

Incoming

Domestic

-95 -97

Preliminary data for 2006

-94 -96 -04 -06

TourisM iN swedeN

M l tavll n mm

Summer 2006 gave a total o more than 10 million over-night stays at Hotels, Holiday villages and Youth hostels.The summer months (June to August) normally account oralmost 35 percent o the total volumes or the year meas-

ured by number o overnight stays, but or only 27 percento total accommodation revenue. In general the summermonths always mean an increase in leisure travel, whilebusiness trips, which generate more revenue, decrease. Dur-ing 2006, volumes increased every month. In percentage


26/48

Jan Apr Jun Aug Oct Dec

Nights spent month by month in Hotels,

Holiday villages and Youth hostels (in thousands)

Source: Nutek/SCB

0

1,000

2,000

3,000

4,000

May Jul Sep Nov

2004

2005

2006

Feb Mar


1998 2000 2002 2004

Nights spent at Hotels, Holiday villages, Youth hostels and

Camp sites in the four largest Swedish regions (in thousands)


0

1,000

2,000

3,000

4,000

5,000

6,0007,000

8,000

9,000

1999 2001 2003

Skne

Dalarna

Stockholm

V. Gtaland

2005 2006


TourisM iN swedeN

Hht vlm n stchlm Cnt

Almost all regions in Sweden saw increases in volumes in2006. Stockholm County witnessed the highest increase in

volumes, up 563,000 overnight stays. Since 1998, VstraGtaland has experienced the highest percentage increase involumes o the our largest Swedish regions, up 31 percent.During the same period, Stockholm County saw an increaseo almost 30 percent, with increases o 26 percent in Skneand 21 percent in Dalarna. Together, the three major cityareas accounted or almost 45 percent o volumes and 57.3

percent o Swedens total accommodation revenue or 2006.

terms, the growth was greatest during May. In terms o thenumber o overnight stays, July showed the highest in-crease.


27/48

-93 -98 -00 -02 -05

Beds in Hotels, Holiday villages and Youth hostels (in thousands)

Source: Nutek/SCB

0

50

100

150

200

250

300

-99 -01 -03

Other accommodation

Hotels

-95 -97


-94 -96 -04 -06-92

k f capact 2006

Hotels Holiday Youth Campvillages hostels sites

Number o acilities 1,892 309 740 1,083

Number o rooms/cottages 101,369 9,067 104,588 pitches13,593 cottages

Number o beds 200,749 46,195 39,355

Occupancy rooms/cottages 16.7 million 0.9 million Overnight stays 24.3 million 3.4 million 2.6 million 17.5 million

Occup. rate rooms/cottages 49% 36%

Occupancy rate beds 36% 26% 25%

Preliminary data for 2006 Source: Nutek/SCB & SCR

The major shit in bed share between 2001 and 2002 is due to a

revised defnition in accommodation statistics or the youth hostelcategory in January 2002. Approximately 250 acilities were re-

classifed and were moved rom the hotel category to the youth

hostel category at the start o 2002.

TourisM iN swedeN

M b at sh accmmatn

The number o beds at Swedish hotels increased by 2 per-

cent during 2006 to almost 201,000. The number o beds atHoliday villages and Youth hostels increased by 3.6 percent.Between 1992 and 2006, the number o beds in all threeorms o accommodation increased by almost 26 percent.

Htl nat mt accmmatn vn

Hotels account or 51 percent o volumes in terms o over-night stays, but or 83 percent o total accommodation rev-enue. Camping, the second largest orm o accommodation,has 37 percent o volumes and almost 12 percent o accom-


28/48

Volumes (nights spent) by

type of accommodation 2006



Hotels 51% Holiday

villages 7%Youth

hostels 5% Camp

sites 37%



Hotels 83% Holiday

villages 3%Youth

hostels 2% Camp

sites 12%

Accommodation revenue by

type of accommodation 2006

2000 2002 2004

Index for accommodation revenue (current prices)

and volumes (nights spent) Index 2000 = 1


1.00

1.05

1.10

1.15

1.20

1.25

1.30

2001 2003 2005

Revenue

Volumes

2006


TourisM iN swedeN

modation revenue. Total accommodation revenue rose bymore than SEK 1.4 billion (up 9.1 percent) to SEK 16.6 bil-lion during 2006. Hotel accommodation revenue increasedby 9.7 percent during 2006, to SEK 13.8 billion. Campingretained its share o turnover at almost 12 percent o totalaccommodation revenue. Holiday villages and Youth hostelsaccounted or 7 percent and 5 percent o volumes respect-ively, and or 3 percent and 2 percent o overall accommo-dation revenue respectively in 2006.

rvn cntn t

m than vlm n 2006During 2002 and 2003, volumes measured by number oovernight stays increased more than accommodation rev-enue. In 2004, total volumes dropped by 3.1 percent butrevenue only ell by 2.1 percent. In 2005, revenue climbedagain by a ull 8.5 percent, and at a higher rate than volumeswhich increased by 5.3 percent. During 2006, revenue (up

9.1 percent) continued to grow more than volumes, whichrose by 6.3 percent.


29/48

Accmmatn vn at Htl, Hla vlla, yth

htl an Camp t b cnt an b nhabtant, 2006

County Total accommodation Accommodationrevenue per county revenue per 06/05(in thousand SEK) inhabitant SEK percent

Jmtland 447,810 3,528 8.4Gotland 175,683 3,059 7.5

Dalarna 754,176 2,734 6.1

Stockholm 5,215,514 2,727 10.1

Kalmar 517,060 2,210 7.3

Norrbotten 581,960 2,310 14.2

Halland 541,122 1,875 8.5

Vstra Gtaland 2,694,317 1,752 10.8Vrmland 450,989 1,649 7.6

Vsterbotten 386,762 1,502 4.7

Blekinge 218,107 1,440 5.8

Jnkping 452,325 1,366 3.7

Skne 1,657,252 1,403 11.4

Vsternorrland 315,610 1,292 7.2

Uppsala 402,612 1,315 10.0Kronoberg 207,441 1,156 -1.3

Sdermanland 327,720 1,246 10.5

stergtland 512,229 1,226 9.2

rebro 315,955 1,149 8.9

Gvleborg 282,420 1,024 1.9

Vstmanland 221,276 844 3.4

whl cnt & ava 16,678,340 1,832 9.1


TourisM iN swedeN

Accmmatn vn a a ma tm nal nfcanc

Many use volumes measured by number o commercialovernight stays as an indicator o tourisms local or region-al signicance. Using only this variable has a relativelylimited explanatory value. At a national level, volume datacan be supplemented with nancial data on import andexport values, added value, employment, etc. By also re-cording accommodation revenue rom accommodation stat-

istics, another variable is added to measure tourisms region-al signicance.

Lb tp attactn

The aim o Nuteks database or attractions and destin-ations is primarily to be able to analyse changes in dierent

destination categories over time and thereby capture changesin preerences and behaviour. In autumn 2005, the reportBesksml i Sverige analys av attraktivitet och regionalutveckling under ren 1998 till 2003 (Attractions inSweden analysis o attractiveness and regional develop-


30/48

Attactn n sn n 2005 th chan m 2004

The list shows the number o visitors in some cases estimated to majorattractions in Sweden, and is based on data obtained rom each establishment.The top 30 major attractions in 2005.

Attraction Location Number of Change 05/04visitors 2005 percent

1 Liseberg Gothenburg 3,200,000 2 Kulturhuset Stockholm 2,706,075 -374,638 -12.2

3 Slen ski resort** Malung 1,908,000* -159,000 -7.7

4 Skansen Stockholm 1,404,815 111,111 8.6

5 Globe Arena Stockholm 1,317,619 -32,381 -2.4

6 Eriksdal swimming pool Stockholm 1,128,451 -71,549 -6

7 Grna Lund Stockholm 1,017,000 7,000 0.7

8 re/Duved re 922,000* 45,000 5.19 The Vasa Museum Stockholm 892,892 32,969 3.8

10 Folkets Park Malm 850,000

11 The Swedish Exhibition Centre Gothenburg 827,000 194,000 30.6

12 Rosvalla Nykping 794,300 158,300 24.9

13 The Swedish Museumo Natural History Stockholm 794,000 556,145 223.8

14 The Royal Castle Stockholm 759,842 279,066 5815 Sdersen, nature reserve Svalv etc. 750,000

16 Scandinavium Gothenburg 718,000 38,000 5.6

17 The Modern Museum Stockholm 613,421 -68,058 -10

18 Fyrishov, baths Uppsala 630,000 -20,000 -3.1

19 Gustavsvik baths rebro 607,810 -57,690 8.7

20 Uppsala Cathedral Uppsala 600,000

21 Ales Stenar Ystad 600,000 22 Aq-Va-Kul Malm 590,183 -30,817 -5

23 Old Linkping, hist. monument Linkping 580,000 95,000 19.6

24 Parken Zoo Eskilstuna 550,000 -25,000 -4.3

25 The Botanical Garden Gothenburg 520,000 173,000 49.9

26 Hgevalls baths Lund 504,739 -15,795 -3

27 Kullaberg, nature reserve Hgans 500,000 190,000 61.3

28 Lund Cathedral Lund 500,000 29 MalingsboKloten, nat. res. Smedjebacken 500,000

30 nnaboda/Kilsbergen, nat. res. rebro 500,000

* Number of skiing days 2004/05 season Source: Nutek/ResursAB** Lindvallen/TanddalenHundfjllet/Klppen/Stten

TourisM iN swedeN

ment 1998 to 2003) was published. The analysis can be or-dered or downloaded rom www.nutek.se/turistnaringen.The list o top destinations is a by-product giving a pictureo volume-intensive destinations and attractions. Inorma-tion regarding visitors who are dened as tourists is dicultto collate, and the tourist share thereore varies considerablydepending on the type o destination or attraction. As inprevious years, Liseberg heads the list o the 30 most popu-lar attractions with around 3.2 million visitors, ollowed byKulturhuset in Stockholm and the Slen ski lits in Dalarna.


31/48

Ttal nmb nht pnt n t

hab aba pvat bat b n n 2006

County Number Share in percent 06/05 percent

Stockholm 282,191 17 5.3

Uppsala 16,615 1.0 5.6Srmland 44,478 2.8 0.2

stergtland* 93,663 5.5 6.5

Kalmar 89,177 5.8 -2.6

Gotland 28,438 1.8 -1

Blekinge 65,612 3.9 5

Skne 153,908 8.9 8.9

Halland 33,122 1.9 9.3Vstra Gtaland 744,054 46.7 0.4

Vrmland 9,968 0.6 2.6

rebro 5,354 0.3 4.2

Vstmanland** 8,565 0.5 5.3

Gvleborg 17,739 0.9 28.9

Vsternorrland 49,832 1.9 68.7

Vsterbotten 3,589 0.2 14Norrbotten 10,604 0.4 64.1

whl cnt 1,656,909 100 4.4

* stergtland includes two guest Source: Nutek/Gsthamnsguiden SXKharbours from Jnkping County.

** Vstmanland includes two guest harboursfrom Kopparberg County which are part ofthe Strmsholm canal system.

TourisM iN swedeN

Vta gtalan ht almt hal all vnht ta at t mana

In collaboration with Gsthamnsguiden SXK, an investiga-tion is carried out to measure occupancy at Swedish guestmarinas. In total 1,656,909 nights at guest marinas wereregistered in 2006, which is an increase o 4.4 percent rom2005. Almost hal o all nights were registered in VstraGtaland County, ollowed by Stockholm County with 17percent. The remaining 36.3 percent was spread throughout

the country, with Skne and Kalmar accounting or 8.9 per-cent and 5.8 percent o the total number respectively.


32/48

0

Domestic tourism

sha mtc vnht

ta lhtl l n 2006The number o domestic overnight stays increased by 5.6percent during 2006, to almost 37 million. Domestic over-night stays accounted or 77 percent o all overnight stays inSweden in 2006, a slight decrease on 2005 when the gurewas 77.6 percent. Between 1993 and 2006, the share o do-mestic overnight stays ell rom 80.1 percent to 77 percent.

The number o domestic overnight stays increased at allorms o accommodation in 2006. Hotels, accounting ormore than hal o Swedes overnight stays in commercial ac-commodation, increased their domestic volumes by 6.5 per-cent, Holiday villages by 5.8 percent, Youth hostels by 8.5percent and camping by 3.9 percent in 2006.

doMesTiC TourisM

Domestic nights spent (in thousands) 2006


Hotels

Camp sites

Holiday villages

Youth hostels

0 5,000 10,000 15,000 20,000 25,000


In addition, around 59 (62) million nights were spent in accommodation provided

by friends and relatives, around 30 (30) million nights in own cottages and

apartments and around 5 (5,8) million nights in privately rented cottages and

apartments. Source: ResursAB/TDB, figures in brackets refer to 2005

(Figures in brackets refer to 2005)2,022 (1,863)

2,674 (2,529)

13,454 (12,953)

18,657 (17,518)

gth n bn tp n sn n 2006Swedes made a total o 42.8 (45) million trips with overnightstays in Sweden in 2006. O these, leisure travel accountedor more than 87 percent o the trips or 37.4 (40) milliontrips. Business trips in Sweden with overnight stays rose innumber during 2006 to 5.5 million (4.9). The tables belowshow trips with overnight stays and the share o the total

number o leisure and business trips in percentages. Stock-holm is the most visited destination or domestic businesstravellers. More than one in our business trips is to the cap-ital. Vstra Gtaland County accounts or over 17.5 percento business trips, while Skne accounts or 8 percent. More


33/48

Main destination 2006, trips with overnight stays in Sweden

Source: ResursAB/TDB

Business trips/county

StockholmVstra Gtaland

Sknestergtland

Jnkping

rebroDalarna

Leisure trips/county

StockholmVstra Gtaland

SkneDalarnaKalmar

stergtlandHalland

Jmtland

0 5 10 15 20 25 30

3.3%3.5%

4.1%

4.6%

8.0%

17.5%

27.7%

4.3%

4.3%

4.5%

5.2%

6.9%

8.3%

15.9%

16.3%

doMesTiC TourisM

than hal o business trips in Sweden are to the metropolitanareas, whilst the remaining regions account or less than 5percent each. The highest number o Swedish leisure trav-ellers also chose Stockholm County as their destination in2006 (16.3 percent), ollowed by Vstra Gtaland County(15.9 percent) and Skne (8.3 percent). The three metro-politan areas are the destination or more than 40 percent oall domestic Swedish leisure trips. Dalarna has around 7 per-cent, whilst the remaining regions are each below 6 percent.

Cnnc an vtn n

an latv mt cmmn ppThe most common reason or trips with overnight stays orSwedish domestic business travellers is participating in con-erences, conventions, courses or seminars (31.9 percent).The next most common reason is individual business trips orvisits or meetings within the company or organisation (26.0percent). Almost 60 percent o Swedish leisure travellerstravel domestically to visit riends and relatives, and morethan 15 percent travel to stay at a private holiday cottage.

s tavl manl b ca

The car is by ar the most popular mode o transport orSwedish leisure and business travellers alike when travellingin Sweden. Almost three quarters o leisure trips were by car,and more than hal o the business trips. The second mostrequently used mode o transport or leisure trips was rail.Air travel was the second most requently used or businesstrips.


34/48

Means of transport 2006, trips with overnight stays in Sweden

Car 55.3%

Air 19.1%

Train18.0%

Bus 4.4%

Other 3.2%


Car 73.1%

Train 13.6%

Bus 6.3%

Air 3.0%

Other 4.0%

Business trips Leisure trips

doMesTiC TourisM

Expenditure 2006, SEK per person per day

on trips with overnight stays in Sweden


Business tripsLeisure trips

0 500 1,000 1,500 2,000 2,500

3981,920

Bn tavll pnt fv tma mch a pvat nval

Swedish business travellers spent an average o SEK 1,920per person per day when travelling within Sweden. This isalmost ve times as much as or private individuals travel-ling or leisure purposes, who spent an average o SEK 398per person per day.

Main purpose for travel 2006, trips with overnight stays in Sweden


Business trips

Conference/convention/cource/seminar

Individual business trip/internal

Individual business trip/external

Ordinary work at another location

Trade fair/exhibition

Study trip

Incentive/reward trip

Leisure tripsVisiting friends and relatives

Getting away

Peace and quiet/relaxation

Stay in holiday cottage

Spending time with other people

Pleasure and entertainment

Attending wedding, funeral,

christening etc.

0 10 20 30 40 50 60

31.9%

26.0%

20.8%

16.5%

2.3%

1.8%

0.7%

17.2%

15.4%

13.7%

9.4%

9.2%

25.5%

57.7%

(Does not add up to 100 percent as

several alternatives are possible.)


35/48

Outbound tourism

gth n bn tp aba n 2006

A th o trips abroad with an overnight stay made by Swedesin 2006 were business trips. O the 12.5 million trips abroadwith an overnight stay undertaken by Swedes in 2006, 2.5(2.2) million were business trips and 10 (10.3) million wereleisure trips. Figures in brackets reer to 2005. The tables be-low relate to trips with overnight stays and share o totalnumber o trips in percent, unless otherwise stated.

Fnlan an dnma tp s

According to data rom Resurs AB and the Tourist & TravelDataBase (TDB), the number o leisure and business tripsabroad with overnight stays was around the same in 2006 asin 2005. Since 2000, however, oreign trips with overnight

stays have increased by more than 24 percent. Our neigh-bouring countries Finland with almost 14 percent andDenmark with over 12 percent o all trips abroad, were themain destinations. The number o trips to Finland and Den-mark ell during both 2005 and 2006, but has grown signi-cantly since 2000, with increases o 80 percent and 22 per-cent respectively. Germany, the third most popular destin-

ation, saw an increase o 22 percent in 2006, and has seenan increase o 56 percent since 2000. The number o trips to

ouTBouNd TourisM

2000 2002 2004

Travel destinations, number of trips abroad with overnight

stays, business and leisure trips (in thousands)

Source: ResursAB/TDB* Thailand, Malaysia etc.

0

500

1,000

1,500

2,000

2001 2003

FinlandDenmarkGermanySpainNorwayUKItaly

FranceGreeceMalayPeninsula*

2005 2006

13.8%

12.1%

9.3%8.4%7.8%

6.0%

3.9%3.8%2.8%

4.4%

Share of totalnumber of trips 2006


36/48

Travel destinations 2006, number of trips

abroad with overnight stays (in thousands)


Business trips

Germany

Denmark

UK

Norway

Finland

Belgium

USA

France

SpainItaly

Leisure trips

Finland

Denmark

Spain

Germany

Norway

UKItaly

Greece

France

Thailand

0 200 400 600 800 1,000 1,200 1,400 1,600

95

97

106

256

315

429

500

729

745

948

1,207

1,559

466

470

177

130

255

87

393

298

ouTBouNd TourisM

Spain the destination in ourth place has dropped bymore than 16 percent since 2000.

gman th tp tnatn bn tavll

A total o 2.5 million business trips abroad with overnightstays were taken in 2006. With almost 430,000 trips, Ger-many was the top destination and accounted or nearly 17percent o all business trips with overnight stays. Sincearound 80 percent o all trip abroad are leisure trips, the topten destinations or leisure trips do not dier much rom thetop ten destinations or all trips abroad.

inval bn tp an ttn aaa th mt cmmn an

The main reason or Swedish business trips abroad in 2006was individual business trips. Swedish leisure travellerstravelled primarily in order to get away rom it all, but

visiting riends and relatives was also a common reason.


37/48

Main purpose for travel 2006, trips abroad with overnight stays

(percent)


Business tripsIndividual bus. trip/external

Individual bus. trip/internal

Conference/convention/course/seminar

Ordinay work at

another location

Trade fair/exhibition

Study trip

Incentive/reward trip

Leisure trips

Getting away

Visiting friends and relatives

Peace and quiet/relaxation

Sun and beach

Pleasure and entertainment

Spending time with other people

Food and drink

Shopping

0 5 10 15 20 25 30 35 40

1.4%

3.0%

4.5%

20.5%

25.2%

31.9%

12.5%

13.6%

20.4%

25.0%

25.2%

27.2%

38.2%

11.3%

(Does not add up to 100 percent

as several alternatives are possible.)

13.4%

ouTBouNd TourisM

Means of transport 2006, travel abroad

with overnight stays (percent)

Air 78.8%Car 14.0% Ferry 3.3 % Train 2.5 % Bus 1.0 % Other 0.4 %


Business trips Leisure trips

Air (scheduled) 31.8%Air (chartered) 20.1%Car 22.6% Ferry 15.3% Bus 5.5% Train 3.0% Other 1.7%

A tavl mt ppla t n tnatn

Air travel was the most common means o transport orboth business and leisure trips with overnight stays. Morethan hal o all leisure trips abroad with overnight stays andover three quarters o business trips were by air. Around 20percent o all leisure trips with overnight stays (or 2 million

trips) were by charter fights. Travelling by car, erry and buswas considerably more common or leisure trips than orbusiness trips.


38/48

Expenditure in 2006, SEK per person perday on trips abroad with overnight stays


Business trips

Leisure trips

0 500 1,000 1,500 2,000 2,500 3,000 3,500

843

3,011

Bn tavll pnt lan l tavll m n 2006

In 2006, Swedish business travellers spent an average oSEK 3,011 per person per day when travelling abroad,which represents a decrease o more than 10 percent since2005. At the same time, leisure travellers increased theiraverage expenditure per person per day by almost 5 percentto SEK 843.

ouTBouNd TourisM


39/48

Incoming tourism

stp nca n n vt

The number o oreign overnight stays at Hotels, Holidayvillages, Youth hostels and Camp sites in Sweden increasedin 2006 to 10.9 million, an increase o almost 9 percent. Therst seven tables and diagrams in the Incoming tourismsection are taken rom Nutek/Statistics Swedens accom-modation statistics. Figures in brackets reer to 2005.

Htl mt accmmatn n vt

Among commercial accommodation, hotels are the mostcommon orm or oreign visitors to Sweden with over ahal o overnight stays 5.6 million overnight stays in2006. Camping comes next with more than 4 million.

Holiday villages and Youth hostels accounted or a com-bined total o over 1.2 million oreign overnight stays.

iNCoMiNg TourisM

Accommodation 2006/foreign overnight stays (in thousands)


Hotels

Camp sites

Holiday villages

Youth hostels

0 1,000 2,000 3,000 4,000 5,000 6,000

535 (505)728 (709)

4,088 (3,482)

5,603(5,382)


(Figures in brackets refer to 2005)

Nan mt cmmn n vt

at cmmcal accmmatn n snWithin the European market, Germany had the greatest in-crease in volume, up 185,000 overnight stays or almost 10percent in 2006. Other European markets that showed sig-nicant increases included the Netherlands (up 28.7 per-cent) and Poland (up 28.6 percent). The Nordic markets in-creased by a total o 6.4 percent, with Norway showing the

greatest growth at almost 10 percent. The non-Europeanmarkets increased overall by a total o 4.8 percent. China in-creased by almost 43 percent, whilst major markets such asboth the USA and Japan ell.


40/48

Nights spent from abroad 2006, with change over 2005 (in thousands)


Hotels, Holiday villagesand Youth hostels

Camp sites

Norway

GermanyDenmark

Netherlands

UK

Finland

USA

Italy

France

Switzerland

PolandJapan

0 1,000 2,000 3,000

112 (2.8%)139 (28.6%)

178 (7.2%)

239 (6.4%)

244 (2.9%)

412 (2.1%)

430 (3.1%)

640 (0.3%)

717 (28.7%)

1,042 (7.0%)2,127(9.5%)

2,708

(9.9%)


iNCoMiNg TourisM

At att ncan n vnht ta

The number o oreign overnight stays at Hotels, Holidayvillages and Youth hostels increased every single month in2006 except or September. The largest increase in volumesduring 2006 came in August, which was also the monthwhich showed the highest increase since 2001.

Hh pptn n vtt Vmlan an Nbttn

Almost all regions saw increases in volumes in 2006. Thelargest proportion o incoming visitors was in Vrmland

County, with 40.2 percent. Other regions which exceed thenational average o 22.9 percent were Norrbotten (35.0 per-cent), Kronoberg (34.9 percent), Stockholm (33.0 percent),Vstra Gtaland (26.3 percent), Jnkping (25.0 percent),

Jmtland (24.9 percent) and Vsterbotten (23.1 percent).Other regions had a lower proportion o incoming visitors

Jan Apr Jun Aug Oct Dec

Nights spent from abroad month by month in Hotels,

Holiday villages and Youth hostels (in thousands)

Source: Nutek/SCB

0

200

400

600

800

1,000

1,200

May Jul Sep Nov

2001 2002 2003 2004 2005

2006

Feb Mar



41/48

iNCoMiNg TourisM

Ttal nmb nht pnt m aba p cnt 2006

County Domestic Incoming Proportion Total 06/05incoming 2006 percent

percentStockholm 5,933,449 2,919,538 33.0 8,852,987 6.8

Vstra Gtaland 5,691,298 2,027,765 26.3 7,719,063 5.9

Skne 3,725,349 936,718 20.1 4,662,067 8.7

Vrmland 1,137,738 766,352 40.2 1,904,090 6.9

Norrbotten 1,312,229 705,753 35.0 2,017,982 14

Dalarna 3,293,499 577,991 14.9 3,871,490 5.3

Jmtland 1,268,324 419,727 24.9 1,688,051 5.8Kalmar 2,271,444 355,248 13.5 2,626,692 0.8

Jnkping 1,009,590 336,328 25.0 1,345,918 3.4

Vsterbotten 1,082,590 324,381 23.1 1,406,971 0.9

Kronoberg 467,680 250,330 34.9 718,010 3.8

stergtland 1,219,759 205,603 14.4 1,425,362 5.5

Halland 2,070,311 186,604 8.3 2,256,915 5.5

rebro 789,988 176,127 18.2 966,115 5.8Uppsala 1,006,210 154,618 13.3 1,160,828 18.2

Blekinge 716,081 149,959 17.3 866,040 5.5

Sdermanland 895,094 113,070 11.2 1,008,164 12.1

Vsternorrland 859,333 108,585 11.2 967,918 7.5

Vstmanland 557,061 97,853 14.9 654,914 1.7

Gvleborg 878,780 80,475 8.4 959,255 -4.5

Gotland 622,157 61,617 9.0 683,774 13.6Ttal/hl cnt 36,807,965 10,954,643 22.9 47,762,609 6.3


than the national average. Together, the three metropolitanregions accounted or almost 54 percent o all oreign over-night stays. The corresponding gure or domestic overnightstays was just 42 percent. It can also be seen that there is acertain relationship or some regions between high volumesand a high proportion o oreign overnight stays.

Halth th n th epan mat n 2006

Following a slight dip in the European markets in 2004,these markets have shown a marked increase during the lasttwo years. During 2006, the increase was more than 10 per-cent. However, since 1998 the Nordic markets have shownthe most growth, up 48.8 percent. The non-European mar-kets increased the least during 2006 (up 4.8 percent). Thesemarkets have also shown the least growth since 1998. How-ever, some individual non-European markets are experien-cing signicant growth. Volumes rom China have risenour-old since 2004 to almost 100,000 overnight stays.South Korea, Australia and the rest o Asia have also grown,while Japan has dropped by almost 23 percent since 1998.


42/48

0

1999 2001 2003 2005 2006

Nights spent from abroad by market area at Hotels,

Holiday villages, Youth hostels and Camp sites (in thousands)


0

1,000

2,000

3,000

4,000

5,000

6,000

1998 2000 2002 2004

Europe (excl. Nordic Region)Nordic Region (excl. Sweden)Non-European


iNCoMiNg TourisM

Volumes rom the USA and Canada have remained almostunchanged since 1998.

1999 2001 2003 2005 2006

Nights spent from the five largest foreign

markets/countries at Hotels, Holiday villages,

Youth hostels and Camp sites (in thousands)


0

500

1,000

1,500

2,000

2,500

3,000

1998 2000 2002 2004


NorwayGermanyDenmarkNetherlandsUK

Na an gman th bt mat

From Norway, the number o nights spent rose by almost 10percent in 2006. Germany, the second largest oreign mar-ket, also showed strong growth, up 9.5 percent. The largestindividual increase was or the Netherlands, up 28.5 per-cent. Denmark increased by 7 percent, whilst the UK stayedat the same volumes as in 2005. Since 1998, the Norwegianmarket has shown the strongest growth, up 75 percent. TheNetherlands have increased by 53 percent, Denmark by 30percent, the UK by 38 percent and Germany by 13 percentsince 1998.


43/48

-95 -96 -98 -00 -02 -04

Share of foreign nights spent of all nights spent in Hotels, Holiday

villages, Youth hostels and Camp sites with trend line (percent)


18

19

20

21

22

23

-97 -99 -01 -03 -05 -06-93 -94


19.9

19.4

21.1 21.1

20.7

21.421.6 21.7

22.2

22.9

22.1

22.8

22.4

22.9

iNCoMiNg TourisM

inca n th ha n vnht ta

The share o oreign overnight stays at commercial accom-

modation has varied during the period 1993 to 2006 be-tween 19.4 percent and 22.9 percent. In 2006 the share was22.9 percent, slightly higher than in 2005. During the period1993 to 2006, volumes rom abroad increased rom justover 6 million to almost 11 million overnight stays, up al-most 85 percent. During the same period, domestic over-night stays increased by 50 percent.

snfcant all n nvt t t mana n 2006

The share o oreign overnight stays at Swedish guest mar-inas was almost 30 percent in 2006, and was thus higherthan or other commercial orms o accommodation. The

largest oreign markets were Germany with almost 9 per-cent, Denmark with 7.6 percent and Norway with 7.3 per-cent o all overnight stays. The oreign market ell by morethan 77,000 overnight stays, or almost 14 percent, in 2006.

Nht pnt n t hab aba

pvat l bat b natnalt n 2006

Nationality Overnight stays Share in percent 06/05 percentSweden 1,171,436 70.7 14.4

Germany 147,464 8.9 -22.6

Denmark 125,925 7.6 -6.4

Norway 120,955 7.3 18.3

Finland 28,167 1.7 -4.8

Netherlands 23,197 1.4 -51.3

Rest o Europe 34,795 2.1 9.6Rest o world 4,970 0.3 -37.4

Ttal 1,656,909 100 4.4

Source: Nutek/Gsthamnsguiden SXK


44/48

THe MeeTiNg iNdusTry

The meeting industry

stchlm pc- cnvntn

As a convention city, Stockholm is roughly on a par price-wise with the rest o Europe. In the price level index, Stock-holm scored 124 whilst the average or Europe was 123.Price levels in the 14 cities included in the index or con-gress-specic services are airly even with the exception oLondon and Paris, which are the most expensive cities.Gothenburg, with an index value o 109, has a lower price

level than the average and is close to the lowest value.

Pc lvl nx th cnvntn an

mtn mat 14 ct n ep

City Total cost collated index 2004

London 184

Paris 153

Oslo 128

Copenhagen 128

stchlm 124

Ava val 123

Amsterdam 121

Helsinki 120

Geneva 120

Brussels 115

gthnb 109

Prague 107

Vienna 105

Berlin 103

Barcelona 100

Source: Swedish Tourist Authority


45/48


Pc lvl nx

The study, which was carried out during the period December

2003 to January 2004, aims to compare price levels in 12 citiesacross Europe with costs in Stockholm and Gothenburg. In order

to be able to compare price levels a weighted index was calcu-

lated, based on a basket o goods consisting o relevant expend-

iture or conerence attendees, such as hotels, restaurant meals,

transport and shopping. The study, which ocuses on the actual

prices in local currency converted to euros, is better suited to

comparisons o conerence expenditure than other surveys suchas the highly-respected comparison o purchasing power in the

world carried out by the United Bank o Switzerland. These oten

ocus on the local relationship between income and price levels.

More results rom the study are available at

.nt./ttnann

Cmpan nmb ntnatnal cnvntn b ct, 2005

City No. of meetings

1 Vienna 129

2 Singapore 125

3 Barcelona 116

4 Berlin 100

5 Hong Kong 95

6 Paris 91

7 Amsterdam 82

8 Seoul 77

Budapest 77

10 stchlm 72

11 Copenhagen 66

34 Helsinki 34

40 gthnb 25

45 Oslo 22

Source: ICCA, International Congress and Convention Association

stchlm tnth lat cnnc ct n 2005

Stockholm was in tenth place among the worlds major con-erence cities in 2005. 72 conventions were held, which iseight more than in 2004. Gothenburg was in 40th place

with 25 meetings. O the other Nordic capitals, Copenhagenwas in 11th place, Helsinki in 34th place and Oslo in 45thplace.


46/48

Cmpan nmb ntnatnal

cnvntn b cnt, 2005

Country No. of meetings

1 USA 376

2 Germany 320

3 Spain 275

4 UK 270

5 France 240

6 Netherlands 1977 Italy 196

8 Australia 164

9 Austria 157

10 Switzerland 151

13 sn 134

19 Finland 103

24 Denmark 8228 Norway 68

Source: ICCA, International Congress and Convention Association

ICCAs statistics only include meetings with more than 50 partici-

pants, which are held regularly and which move between at leastthree countries.


sn n 13th plac amnth l cnvntn cnt

With 134 conventions, an increase o 10 since 2004, Swedenwas in 13th place among the worlds convention countriesin 2005. Finland was 19th, with 103 conventions. Denmarkand Norway came 24th and 28th respectively in the worldlist, which was led by the USA and Germany.


47/48

Defnitions and sources

UN tourism defnitions

Tourism comprises the activities o persons travelling to and

staying in places outside their usual environment or less than

a consecutive year or leisure, business or other purposes.

Visitors

The concept o visitors is central to the whole system otourism statistics, and is linked to the defnition o the concept

o tourism.

Three requirements should be met or a traveller to be

considered a visitor:

1. The trip should be to a place outside the travellers usual

environment. This excludes regular commuting, i.e. travel

between home and work or studies.

2. The total continuous time at the destination should be a

maximum o one year. Longer than that is settling.

3. The main purpose o the trip should be something other

than work paid or by someone locally. This excludes work

migration.

Sweden has adopted the United Nations internationally-

accepted defnition o tourism. For a more comprehensive

defnition, see Turismens begreppsnyckel at

www.nutek.se/turistnaringen

Source: Nutek

and inormation rom:

Central Bank o Sweden

European Travel Commission (ETC)

Gsthamnsguiden SXK

International Congress and Convention Association (ICCA)

National Accounts (NR)

Resurs AB/The Tourist & Travel DataBase (TDB)

Statistics Sweden (SCB)The Swedish Camping Site Owners Association (SCR)

The Swedish Tourist Authority (part o Nutek rom 2006)

Tom Ylkanen/Finnish Tourist Board (MEK)

World Tourism Organization (UNWTO)

Do quote us, but please remember to mention the source!


48/48

Nutek supplies inormationabout the development o

tourism and the travel andtourist industry in Sweden

Nutek, the Swedish Agency or Economic and Region-

al Growth, promotes enterprise and entrepreneurship

within the travel and tourist industry through boosting

skills, improving quality and cooperation. Nutek isresponsible or statistics on tourism, and a key task

is collecting and disseminating inormation and know-

ledge about the development o tourism and the travel

and tourist industry in Sweden.

More information about the development of tourism and

the travel and tourist industry in Sweden can be foundon Nuteks website: www.nutek.se/turistnaringen.

This publication can also be ordered or downloaded

from our website.

Nutek strengthens business throughout

Sweden by contributing to the creation

o new enterprises, helping existing enterprises

to grow and by strengthening regional growth.

Info.no.

014-2007May2

007,

Ordfrrdet,tta.4

5,Stockholm,

1,0

00copies.

Tourism in Sweden 2007

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