Tour Product

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Introduction (main concepts) Structure of tourist products; types of t.p.

Simple tourist products

Compound tourist products (event, package) Spatial aspects of tourist products (Trails,

destinations)

Dimensions of tourist products

Development of toruist products


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15 hours lecture

2 points ECTS

Meetings:

15.10, 29.10,

12.11, 26.11,10.12,

21,01

4.02

Assessment: written test with open and closedquestions, 50% accomplishemnt is required atmin.


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Tourist

product

Tourist

attractions

Resources,tourist potential

Tourist space

Geographical space


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Geographical space includes natural environment,effects of human activity and human environmentin its social context

Tourist space part of g.s., where touris flowsappear; additionally it may include tourist

infrastructure (which defines the type of t.s.)

Tourist resources elements of space that can beused for tourism; potential is the base for creating

and development of t.s. Tourist attraction places of interest that are

attracting tourists


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Tourist

potential

Structuralresources

T.Values T.Infrastructure Accesssibility

Functional

resources


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Depending on their genesis:

Natural

Created by human

Depending on their use:

Rest Sightseeing

Active

Other

Depending on their character (dimension):

Site

event


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Accomodation Food and beverages sector

Sport and entertainment facilities

Other


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Outer

inner


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Tourist

potential

Structural

resourcesFunctionalresources

Economic Political Cultural EcologicalTechnologi

cal

Social and

demograp

hic

Psychological


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Consistent arrangement of elements (including

attractions) which let the buyer fulfill his/herneeds and achieve certain specific aimsconnected with travel (Goembski 1998)

Anything that can be offered to a market forattention, acquisition, use or consumption thatmight satisfy a want or need.

It includes physical objects, services, persons,places, organization and ideas (Kotler 1984)


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A collection of physical and service

features together with symbolicassociations which are expected to fulfillthe wants and needs of the buyer

(Jefferson and Liskorish 1988)

A satisfying activity at a desireddestination (Jefferson and Lickorish 1988)


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Value is added in each stage of the production

process and the consumer is an integral part

of the process (Smith 1994)

This outcome is created and interpreted during

the customer process, which have been

developed and organised by the service

company (Edvardsson and Olsson 1999)


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Basic constitutive elements ( landscapes, climate,settlements, historical sites and buildings)

Proximity environment elements (near landscapewhich can have a positive or a negative influence onattraction interest level)

Local population (that can inluence tourists perception

by attitude, way of life, culture etc) Entertainment and ambience

Leisure equipments (golf, yachting, riding horses)

Accomodation, food and beverage and commercial

network Transport infrastructure

Productsimage (tourist perception about thedestination exotic, cultural, night life)


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Tangible or material elements (which represent thetourism attraction support)

Intangible or immaterial elements (services)

Marketing commmunication about the product

Tourism product image (tourist perceptions result)

So: although the tourism product contains sometangible elements the overall tourism product isan intangible experience (Pender 1999)


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1. It is an assembly of elements that are delivered tothe tourism firm by different services suppliers

2. As a result of process of including a lot of variouselements in several combinations every touristproduct is unique

3. The tourism product cantbe stocked, so a goodcoordination of service suppliers and tourismproduct distributors efforts is absolutely necessary

4. The t.p. isntmobile because its compositionsincludes different tourism attraction, determined bythe resources this is the reason why market movesto product not the product moves to a market

Tour Product

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