Tour de WOW_AF

The Thomas Collective, LLC 2015 ©Program Creation Proprietary and Confidential

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Build buzz among target consumersEducate target on low cost airfare to exciting European destinations

Engage consumers via social media

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Experiential consumer eventSocial media contest

National and regional media outreach

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To kick off the 2015-2016 school year, Tour de WOW will be visiting five of the East Coast’s largest colleges:

Boston University Northeastern University University of Massachusetts: Boston George Washington University Georgetown University

Event Details:• Pop-up city party• Destination’s top attractions, dishes and cocktails• DJ• Photo booth

WOW air will also be hosting an Instagram contest at each school with one lucky winner receiving the grand prize, HOWEVER no one will go home empty handed!

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WOW air is bringing a Paris pop up city to your school for the day!

Experience the sights, sounds, and tastes of Paris right here on campus

September 3rd, 2015

12 p.m.–5 p.m.

on the campus green

OPEN BAR 21+

One lucky winner will receive 2 tickets to Paris

and a GoPro to document the experience

*No one goes home empty handed*

Find contest rules here: wowair.us/tourdewow

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WOW air is bringing a Rome pop up city to your school for the day!

Experience the sights, sounds, and tastes of Rome right here on campus

September 4th, 2015

12 p.m.–5 p.m.

on the campus green

OPEN BAR 21+

One lucky winner will receive 2 tickets to Rome




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WOW air is bringing a Barcelona pop up city to your school for the day!

Experience the sights, sounds, and tastes of Barcelona right here on campus

September 5th, 2015

12 p.m.–5 p.m.

on the campus green

OPEN BAR 21+

One lucky winner will receive 2 tickets to Barcelona




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WOW air is bringing a London pop up city to your school for the day!

Experience the sights, sounds, and tastes of London right here on campus

September 18th, 2015

12 p.m.–5 p.m.

on the campus green

OPEN BAR 21+

One lucky winner will receive 2 tickets to London




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WOW air is bringing a Berlin pop up city to your school for the day!

Experience the sights, sounds, and tastes of Berlin right here on campus

September 19th, 2015

12 p.m.–5 p.m.

on the campus green

OPEN BAR 21+

One lucky winner will receive 2 tickets to Berlin




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• A photo booth with props will be available at each event

• Students who wish to enter must:

• Snap a photo and upload it to Instagram• Tag @WOWair & use the event #hashtag

• One grand prize winner will be chosen, at random, at the end of each event

• Winners will receive:

• 2 round-trip tickets to the destination of their pop-up city

• A GoPro• Unforgettable memories

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Thank You!

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Tour de WOW_AF

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Transcript of Tour de WOW_AF